
Dhiraj Bhatia
Relationship Manager / Cluster Sales Manager - WB/Assam/Sikkim-Direct Sales

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About me
Product Development | Digital Transformation | Retail Banking | Business Banking | Fintech | Edtech | Financial Inclusion | Channel Management | Mentoring & Training
Education

Indian Institute of Management, Indore
2022 - 2024Executive Programme in Digital Transformation

University of Calcutta
1998 - 2001Bachelor of Commerce (B.Com.) Hons Commerce
Jamnalal Bajaj Institute of Management Studies
2012 - 2015Master of Marketing Management ( MMM ) Marketing
Experience

IDBI Bank
Sept 2001 - Aug 2007Relationship Manager / Cluster Sales Manager - WB/Assam/Sikkim-Direct SalesRelationship Manager & Investment Advisor (Jan 2005 to Dec 2006)• Led the preferred customer cell for Park Street branch; managed sales, services, deepening and acquisition• Cross sold bank’s products and services to the existing and new HNW customers• Acted as an Investment Advisor to the HNW customers• Pivotal role in enhancing profitability of the branch by selling third party productsCluster Sales Manager – Liabilities of West Bengal / Sikkim / Assam (Sep 2001 to Dec 2004)• Spearheaded the Direct Sales team of the West Bengal, Sikkim and Assam Cluster• Recruited, trained, mentored and monitored sales team• Led the branch opening campaign of Brabourne Road, Khardah, Konnagar, Ranchi, Gariahat, Dumdum, Gangtok, Guwahati• Designed lucrative incentive structure for the sales team in line with the market trends• Conceptualized and formulated innovative marketing strategies and introduced promotional activities to maximize sales Show less

HDFC Bank
Aug 2007 - Sept 2011Branch HeadBranch Head - Charni Road branch (Dec 2009 to Sep 2011)• Led the retail branch operations • Successfully increased Deposit base by 31% i.e., from INR 130 crores to INR 170 crores, in 18 months Business Banking (advances) by 63% i.e., from INR 55 crores to INR 90 crores Profits by 52% from INR 2.50 crores to INR 3.80 crores Branch Head - Chowpatty, Opera House branch (Aug 2007 to Dec 2009)• Led the retail branch operations and managed the deposit base of INR 62+ crores including CASA of INR 30 crores• Successfully increased Deposit base by 106% i.e., from INR 30 crores to INR 62 crores, in 18 months and Profits by 81% • Branch honored with the Clash of Titan award for Q4 of 2007-08 for highest average growth in current account pan India Show less

Kotak Mahindra Bank
Apr 2012 - Sept 2015Branch ManagerOperations• Spearheaded retail branch of Parel ( GL of INR 100 crores + ) and New Marine Lines ( GL of INR 50 crores + )• Monitored the profit and loss of the branch and achieved yearly budgets• Ensured error free operations along with highest level of compliance and AML adherence • Monitored the day-to-day activities of the branchBusiness Development• Successfully achieved annual business plans across products including liabilities, third party products, assets, trade finance, business banking and also controlled OPEX• Monitored the branch sales targets, conceptualized and implemented competent strategies to increase new accounts and expand existing ones for a wide range of financial products and services • Successfully achieved annual business plans across products including liabilities, third party products, assets, trade finance, business banking and also controlled OPEX• Increased market share of the bank in the vicinity of the branch • Oversaw marketing, business channel development, team development, cost management and revenue generation Client Management• Provided advisory services to corporate and high net-worth customers on funds management • Fostered healthy relationships with key accounts Show less

ICICI Bank
Sept 2015 - Oct 2018Chief ManagerOperations• Spearheaded five retail branches in Mulund area, managed 50+ employees and coordinated with various stakeholders • Led the retail / wealth / private banking / corporate clients and successfully penetrated the real estate segment in Mulund • Conducted Eazypay Drive for the Thane regionBusiness Development• Successfully achieved annual business plans across products including liabilities, third party products, assets, trade finance, business banking and also controlled OPEX• Monitored the cluster sales targets, conceptualized and implemented competent strategies to increase new accounts and expanded existing ones for a wide range of financial products and services • Increased market share of the bank in the vicinity of the branch • Kept and maintained highest level of Compliance and AML adherence• Oversaw marketing, business channel development, team development, cost management and revenue generation Client Management• Provided advisory services to corporate and high net-worth customers on funds management • Fostered healthy relationships with key accounts • Actively penetrated in SES ( Self Employed Segment ) of Mulund area through Solutions ( CMS, Eazypay, etc ) & Business Loans ( Secured & Unsecured )• Closely worked with leading builders in Mulund area and catered to their funding, solutions and banking requirementsTraining & Development• Mentored eight employees in last one year and helped them to reach to the next level; also trained outbound team of approx. 100+ Sales Officers on Self Employed Segment Show less

App Solutions
Oct 2018 - May 2019Co-founder
YES BANK
May 2019 - Feb 2022Senior Branch Head - SME Branch
HDFC Bank
Feb 2022 - nowProduct Lead - Alternate Banking Channel & Partnerships
Licenses & Certifications

Diploma in Training & Development
IATD
IRDA
Insurance Regulatory and Development Authority
CAIIB
IIBFJul 2018
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