Gershon Yarmush

Experience

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  1010 data

  Oct 2003 - Aug 2004

  Business Developement

  Conducted market research to monitor competitive activity, identified customer needs and trends and researched prospective clients, partners, and verticals. Was involved in the development and marketing the company's main product, a proprietary data analysis service, through the Internet, trade shows and key relationships. Gained familiarity with the medical, financial, and retail data markets, and the systems and software used by those industries.

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  New York Life Insurance Company / Walnut Street Securities

  Aug 2004 - Aug 2005

  Office Administrator

  Responsible for maintaining and servicing customer accounts at the office of this 33 year industry veteran. Gained familiarity and understanding of retail insurance and investment markets while serving as manager of all office procedures. Product line included Mutual Funds, Traditional and Roth IRA's, 401(k)'s, 403(b)'s, 529's, Pension plans, Annuities (Fixed, Variable, EIA's), Life and Health Insurance, and as well as more technical advisory services such as life/annuity arbitrage and tax and estate planning. Show less

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  Finance For Life

  Feb 2005 - Jan 2013

  Vice President of Operations

  Led sales, case management, and marketing divisions (8 employees) for life insurance loan brokerage servicing high net worth individuals. Oversaw growth of company from origin to $600,000,000 in face amount life sales brokered through use of sales, marketing and organizational skills. Crafted an efficient sales pipeline with over $7,000,000,000 of death benefit evaluated in underwriting, meeting intense demand from private clients, life carriers, and banks/hedge funds.

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  Marketing / Design / PR

  Jan 2007 - Jan 2013

  Lead Project Manager, Designer (Graphic+Copy), Marketing / PR Specialist

  Website design: www.settlementsforlife.com – Complete redesign of life settlement company website, including complete social network integration (corporate twitter, linkedin, facebook and youtube channel)www.katzlife.com – Complete design and implementation of custom insurance general agency website, incorporating outside vendor feeds, custom flash advertisements and secure document system.www.mhafyos.org – Site for Memphis private school. Features original art and photography and integration with Google Analytics, Youtube, Vimeo, Paypal. Includes custom Ebay-style auction functionality. Serves parent and faculty body of 250+.www.yiom.org – Nonprofit organization. Complete redesign, including art, photography and custom content. Site is informational and interactive, with various platforms for fresh content delivery.www.cooperinvitational.com – Portal site for national high school basketball tournament. Implemented integrated streaming video reaching 55,000 live viewers during tournament weekend.Email/Blog/Twitter marketing campaigns – In two months, built a 25K+ follower base in a Twitter account group using focused tweets and custom distilled RSS feeds. Authored and delivered three different company newsletters to agent sales force via Constant Contact email marketing and industry blogs. Also authored, designed and published corporate announcements via PRWeb.Published articles – Authored unique content for industry trade publications (copies available upon request)• Agent Sales Journal – July ’08 Issue: Get More Sales Mileage with Hybrid Financing• ProducersWEB.com – March ’07: Let the Ink Dry!Advertising / Promotional – Authored and designed (layout, graphics, copy) numerous flyers, applications, trifolds, PowerPoints and brochures for three insurance companies and several nonprofits. Responsible for designing corporate logo and custom branding of Katz Life Group, LLC. (Portfolio available online on Behance at be.net/gyarmush) Show less

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  Katz Life Group

  Jan 2009 - Jan 2013

  VP Operations

  Developed brand, marketing and product suite for this startup life insurance general agency and policy service company. Managed and maintained relationships with agent force, marketing and software vendors, conducted marketing campaigns and directed case workers. Life Portfolio Brokerage and Service: Collaborated on the brokerage of a $2,100,000,000 life insurance portfolio by facilitating negotiations and performing analysis and value calculations. Designed and implemented infrastructure for the servicing of the portfolio, including development of custom software tracking and auditing systems, and managed a core group of 5 employees dedicated to the project. Oversaw all aspects of portfolio maintenance, including negotiations with agents and insureds on loan payoffs and policy sales. Also used relationships with life carriers to successfully achieve concessions regarding policy lapses and late premium payments, resulting in tens of millions in saved benefits for investors. Show less

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  Greystone Servicing Corporation, Inc.

  Feb 2013 - Apr 2013

  Senior Analyst

  Senior Analyst with Greystone Servicing Corporation, the largest FHA lender by volume in 2012. Specializing in deal sizing and pre-underwriting for multifamily (including HAP and LIHTC) and healthcare projects (including SNF, AL, IL, and Memory Care.) Working on MAP and Lean (232) projects, including 223a(7), f, and d(4).

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  Harborview Capital Partners

  Apr 2013 - now

  Senior Analyst

  Real Estate Financing Specialist and Team Leader - Administers a team of 20 individuals originating and sourcing commercial real estate debt and equity opportunities in asset classes including multifamily, healthcare (seniors housing), office, retail and hospitality. Large stable of relationships with national, regional and specialty banks, GSE's, insurance companies, private equity funds, CMBS lenders, mezzanine and structured finance providers. Have provided infrastructure and developed the originations, analytical, underwriting and servicing platforms to handle a stream of $10,000,000,000 in opportunities.Developed private equity balance sheet mezzanine platform, including all models, infrastructure, credit underwriting and post loan servicing.Specializing in deal sizing and underwriting for multifamily (including HAP and LIHTC) and healthcare projects (including SNF, AL, IL, and Memory Care.) Working on MAP and Lean (232) projects, including 223a(7), f, and d(4). Show less