Experience

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  Orbe consultoria internacional

  Aug 2019 - Dec 2021

  A Junior Enterprise such as Orbe is a non-profit organization run by university students, offering paid professional services to gain practical experience. It bridges academic learning with real-world business.• Coordinated the development and execution of the 2021 strategic planning, through which we reached 152% of the revenue target, 116% of the sales target, achieved “Cluster 2” junior enterprise tier, won the “JE Avance” award for the first time and the “JE High Growth” award for the second consecutive year. It was the best performance in the company's history.• Coordinated the transition to a data-driven management approach, through the use of precisely measured KPIs and OKRs, and the implementation of an A/B testing decision-making culture.• Strategically managed the acquisition of new partnerships, ending 3 inefficient ones and reaching 200% of the company goal of shared projects. Show less

  • President

    Dec 2020 - Dec 2021

  • Project Manager

    Nov 2019 - Dec 2020

  • Municipal Internationalization Consultant

    Aug 2019 - Nov 2019

  • Sales Representative

    Aug 2019 - Nov 2019
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  Fundação estudar

  Apr 2021 - Feb 2022

  Growth marketer

  • Coordinated and programmed the holding of “Aulões na Prática”, and carried out a strategic analysis of the program's performance.• Created and analyzed the performance of a referral program for the launch of the “Make It Happen” course, reaching 974 participants and 1181 referrals.• Created a data update and visualization model, facilitating the monitoring of the Digital Marketing team's performance.• Conducted a robust Competitive Analysis, composed of 16 direct and indirect competitors and substitutes, collaborating with the development of a new business plan.• Developed and validated a member-get-member strategy, through a referral model, for the launch of a new product. Show less

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  Nomo

  Feb 2022 - Dec 2022

  Growth marketer

  • Headed the sales funnel automation with the combined use of REST APIs, JavaScript, and Customer.io. This enabled Nomo to lower the CPA while maintaining a growth rate average of 7% per week.• Conducted A/B tests on growth channels, intending to find the ones with the lowest CPL and highest CR. I found out that ads in newsletters were the most effective, with a CPL 75% lower, maintaining the conversion rate.• Conducted quantitative and qualitative target audience research. With this, I was able to identify the target audience most likely to bring a higher conversion rate. Show less

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  Isaac

  Dec 2022 - Jan 2023

  Operations analyst

  • I conducted data analysis using Excel and SQL, identifying areas for process improvement and workflow optimization, resulting in increased operational efficiency. • I generated detailed reports and performed analyses, proactively addressing issues and implementing resolution strategies while tracking performance metrics.• I applied Lean Six Sigma principles to conduct root cause analysis and effectively managed projects aimed at enhancing business processes.• I managed supply chain and logistics operations, optimizing inventory management, vendor negotiations, and vendor assessment while mitigating risks and ensuring compliance.• I developed KPI-driven dashboards, conducted trend analysis, and communicated operational strategies to stakeholders through data visualization and process mapping. Show less

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  Ng.cash

  Jan 2023 - Aug 2023

  Product manager

  • I lead the discovery, development, and launch of NG.CRIPTO, the cryptocurrency service of NG.CASH. Currently, NG.CRIPTO is growing at an average rate of 15% per week.• I manage the product backlog using Scrum, directly engaging with front-end and back-end developers, as well as a UX designer. I possess the ability to define technical and financial business rules clearly, assisting the technology team in decision-making.• I conduct user research using qualitative and quantitative methods such as A/B testing, interviews, usability testing, and data analysis. Show less

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  Eyejack

  Jul 2023 - Oct 2023

  Project manager

  • I lead the Dream Machine project as a Senior Contractor Project Manager, employing Agile methodology and Scrum practices to ensure efficient project management, product development, and quality assurance in the immersive VR/AR digital art domain.• I orchestrate cross-functional teams, including artists and developers, in sprint planning, daily meetings, and sprint reviews.• I manage the product backlog and sprints, monitoring project performance through burn-down charts to maintain visibility into project progress and facilitate development.• I promote agile transformation within the organization, disseminating agile principles and providing agile training to the team, resulting in a collaborative environment that drives creative excellence. Show less

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  Wisenetix | the largest podcast network in agriculture

  Sept 2023 - Dec 2023

  • I develop and execute data-driven digital marketing strategies, including SEO, SEM, social media, and content marketing for customer acquisition and revenue growth.• I lead conversion rate optimization (CRO) initiatives, conducting A/B tests and utilizing user behavior analysis to optimize website conversions and the customer journey.• I use tools like Google Analytics, Customer.io, and Power BI to analyze data, identify improvement opportunities, and track KPIs.• I implement marketing automation, segmentation, and retention strategies, creating persuasive copy and email campaigns, as well as utilizing CRM to maximize customer lifetime value.• I adapt marketing strategies in real-time, manage budgets, and coordinate cross-functional teams for successful project management. Show less

  • Head of Marketing

    Oct 2023 - Dec 2023

  • Growth Marketer

    Sept 2023 - Oct 2023
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  City drive

  Sept 2023 - Nov 2023

  Product manager

  • Led cross-functional teams for projects like Glovo and City Drive, coordinating Scrum Masters and developers in sprint planning, daily meetings, and sprint reviews.• Managed product backlogs and sprints, tracking project performance with burn-down charts to maintain visibility and facilitate development.• Collaborated closely with tech leads and clients to align backlog priorities with product strategy, ensuring deliveries met business objectives.• Directed product teams in defining clear, KPI-focused acceptance criteria for user stories, ensuring delivered features met user expectations. Show less

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  Hill tribe solutions

  Dec 2023 - now

  Senior project manager

  • Managed over 30 projects, overseeing the development of web and mobile apps.• Acted as a technical QA, leveraging my development experience to ensure high-quality deliverables.• Collaborated with cross-functional teams of developers, designers and account executes.

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  Aetos tech

  Aug 2024 - now

  Project manager

  • Managed multiple projects with government agencies in Brazil and Colombia.• Collaborated with cross-functional teams to ensure project milestones were met on time and within budget.• Implemented agile project management methodologies to streamline processes and improve project efficiency.