Experience

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  Shell marketing egypt ltd

  Jan 1990 - Jan 1996

  Business development manager

  o Responsible for New Business Development activities and function.o Developed the feasibility study for opening Shell lubricants factory in Egypt. o Initiated and finalized strategic alliances and partnerships with leading automotive brands: Toyota;Komatsu; EIM. o Created a re-sellers network covering all over Egypt with its sales forecasting and monitoring system.o Developed and activated the marketing information system.

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  Suzuki egypt s.a.e.

  Jan 1996 - Jan 1997

  Marketing manager

  o Developed a full scale strategic plan and its activation to revamp and makeover the company image. o Set and directed a comprehensive system for all marketing functions and sales activities.o Planned and launched successfully the 4x4 Suzuki vehicles’ line in Egypt.

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  Ghabbour group of companies

  Jan 1997 - Jan 1999

  Group marketing manager

  o Built and integrated strategic marketing and business development functions of the diverse group of companies by creating a full marketing structure to the Group of Companies and its subsidiaries. o Set up the research and information reporting system; as well as planned and developed ordering and pricing systems.o Qualified RG to prepare for IPO through the designed and implemented structures and processes.o Driver and strategic contributor of Key Acquisitions: • Initiated and negotiated the dealership of Volvo buses and coaches to United Arab Emirates • Secured the Mitsubishi Commercial vehicle dealership and representation in Egypt. • Approached and finalized the setup of Oglivy and Mather, member of WPP, the largest communications group worldwide, in Egypt as a joint venture with Ghabbour Group, under the name of Memac. Show less

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  American university in cairo

  Jan 1998 - now

  Professor

  o Participating Faculty at the American University in Cairo, Professor of Practice - Various undergraduate and graduate Marketing courses. Examples include:o Consumer Behavioro Marketing Communicationo Principles of Marketingo Advanced Marketing Standardso Introductory and advanced Market Research - CIM (Chartered Institute of Marketing) - International Advertising Association Diploma

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  Egytrans

  Jan 2000 - Jan 2012

  Non-executive board member
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  Imi

  Jan 2000 - Jan 2012

  Founder and chairman

  o Founded and lead IMI growth in Egypt.o Successfully managed the company’s four divisions: Consulting and Strategic Audits, Training and Development, Marketing Research, and Recruitment services. o Monitoring and assessing the implementation of the divisions’ business strategies, plans and operational activities. o Responsible for business development activities including foreign affiliations, work scope expansions and other growth potentials.o Directly responsible for managing and directing all the marketing and management consulting services of the company. Show less

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  Banque du caire

  Jan 2001 - Jan 2006

  Non-executive board member
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  Ipsos- egypt

  Jan 2006 - Jan 2018

  Founder and managing director

  o Founded and instituted Ipsos in Egypt and extending its geographic coverage to Sudan and Libya.o Spearheaded the global acquisition of Synovate by Ipsos Group in Egypt and awarded the management of the combined business entity.o Succeeded in achieving business growth over 500% in 10 years. o Formulated the short and long term company strategy and oversaw its achievement.o Ensured efficient resource management and achieving top- and bottom line results.o Managed and coordinated the organizational research functions – media, advertising and marketing as well as heading the support functions (Finance, HR and Administration). Show less

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  Avidbeam technologies

  Jan 2019 - now

  Vp strategy & business development