Experience

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  Tcm limited company

  Aug 2009 - Jan 2014

  Assistant project manager

  Assist and manage all BTL Marketing project by developing activation/ event ideas basing on Brand briefs, deploying and integrating overall activities to ensure consistency with Brand Key Vision and objectives, eventually obtain the brand’s target and KPI. Monitor and evaluate activation/ event performance to recommend, and execute appropriate ways to increase brand awareness and push sale.Work closely with vendors (Media, Production, Market Research, PR etc…) to build flawless brand’s activities across touch points.Monitor budget spend and provide communication to relevant stakeholders on overspend / cash availabilityPartner with different departments (HR, Leasing, Creation team, production, Finance) for on-going projects, budget phasing. Duties included but not limited to train Brands’ story, knowledge, vision to PB, PG, Consultant, keeping up to date with special promotions and putting up displays, operating handling financial transactions. Show less

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  Banyan commercial vietnam

  Apr 2014 - May 2015

  Fashion marketing executive

  Full in charged of overall marketing plan of 2 Fashion Brands (7 For All Mankind, Johnston & Murphy) including new product launches, monthly promotion and new store openings. Executed Visual Merchandising of store for arranging and maintaining attractive displays and overall store appearance basing on Brand Principals guide. Organized and hosted J&M Shoe-care Days at Lotte Department Store in HN: This event helped to generate brand’s awareness and increase revenue more than 72% previous month. Show less

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  Maison joint stock company (jsc)

  May 2015 - Jan 2016

  Assistant brand manager marketing

  Full in charge of all PR and Marketing activities of Miss Selfridge and Dorothy Perkins: generate Brands' awareness via PR campaign, social strategy, EDM marketing, New Store/ New Collection event organization, push sale with smart promotions, private sale event.

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  Happy skin vietnam

  Aug 2016 - Sept 2017

  Marketing communications manager

  My prior professional goal as a Beauty E-Commerce Leader is to combine Communications &Marketing with Executions to develop business by establishing and extending exciting brands andproducts in Vietnam as well as overseas on site, monitoring daily performance of the social mediaplatforms, creating smart marketing plan, acquiring new customers, building and keeping the good relationship with Beauty KOLs, ensuring to increase the traffic to site and drive to sale. My three coretasks focus on: Cosmetics Brands & Products management | Marketing & Communication Plan | SocialPlatforms monitor Show less

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  L'oréal

  Jan 2018 - Jul 2018

  Brand marketing & ecommerce planner

  Full in charged of overall marketing plan and Ecommerce Plan for NYX Professional Make-up Brandincluding new product launches, monthly promotion and new store openings. Executed VisualMerchandising of store for arranging and maintaining attractive displays and overall store appearancebasing on Brand Principals guide. Successfully organized and hosted Face Award in Vietnam withmore than 1000 audiences and 200 competitors. This event helped to generate brand’s awareness andincrease revenue more than 72% previous month. Show less

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  Au chau fashion and cosmetic co., ltd (acfc)

  Oct 2019 - Dec 2022

  As a Retail Operations Manager, I make sure successfully operate with the highest performance from Team. Lead all daily operational aspects in the people with developing and implementing performance standards to team and make sure they work productivity and quality, then drove the sales.Very proud of myself for two years in ACFC and leading two international brands Dune London and Fitflop within the Vietnam market. My team always doing their best. Thanks for your hard work with 25 stores and more than 100 staffs in Ho Chi Minh, Ha Noi, Nha Trang and Hai Phong. Show less

  • Operations Manager

    Oct 2021 - Dec 2022

  • Operations Manager

    Oct 2019 - Dec 2022
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  Sr fashion business school

  May 2022 - now

  Business lecturer

  I got to meet and work with a lot of the founders of well-known Vietnamese clothing brands when I was teaching marketing, communications, and store operations at the school.

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  D2n fashion and accessories brand

  Jan 2023 - now

  Founder

  Trực tiếp vận hành một Thương hiệu, từ thiết lập kế hoạch, xây dựng mô hình, khảo sát thị trường đến việc thiết kế sản phẩm, lên ý tưởng quảng bá, truyền thông đều mang đến nhiều thử thách nhưng không kém sự thú vị. Đó là khởi đầu cho những hoài bão lớn và đóng góp giá trị cho nơi mà tôi đang sống.

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  D2n

  Jan 2023 - now

  Chief executive officer

  Directly operate and manage the business.