Experience

• 

  Flash,media society of bvimr

  Apr 2019 - Mar 2020

  President
• 

  Baazi games

  Dec 2021 - now

  •increased onboarding rate by 25% through A/B testing, optimizing app flows, and restructuring communications.•Managed customer communications and implemented retention campaigns across multiple channels.Reduced churn among first-time depositors by 10%.•Developed an in-app inbox for important user communications, improving reachability by 40% and achieving CTRs 5x higher than push notifications and SMS.•Integrated multiple communication channels for marketing, transactional, and utility communications, including WhatsApp, email, and RCS.•Collaborated with stakeholders for PokerBaazi 4.0 UI and design changes, increasing new user deposits and retention by 20%.•Created hand-holding via Plotline for new users, boosting gameplay by 15-20% and new feature usability by 30%. Show less • Executed retention strategies for the PokerBaazi mobile app, resulting in a 10% reduction in churn among first-time depositors.• Analyzed user data from CleverTap and Google Analytics to identify trends and segment users based on behaviour and demographics.• Developed and implemented retention campaigns across multiple channels, including push notifications, in-app messages, and email.• Tracked and measured the effectiveness of retention campaigns, making adjustments as needed.• Generated weekly, monthly, and quarterly reports on customer usage and retention.• Implemented customer feedback loops, leading to a 15% increase in user satisfaction. Show less

  • Senior Associate

    Apr 2023 - now

  • Retention Analyst

    Dec 2021 - Mar 2023