Experience

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  Ivox.ro - part of mind magnet

  Jan 2012 - Sept 2013

  Product manager

  During the time I worked at MindMagnet I managed one of the companies' products - iVox.ro, a Romanian online research platform with over 80.000 registered users, developed by MindMagnet. I was in charge of the whole project, from account management to product improvement.• Reduced the time for creating a research report by 3x by implementing new features in the platform• Proposed new features and managed the design and development teams for implementation• Collected and analyzed customer feedback and analytics to improve the platform and grow the user base• Gathered requirements from clients, handled the research design and technical implementation• Analysed data in SPSS and created the research reports• Drove growth through client acquisition and account management• Developed strategic partnerships with e-commerce stores to boost retention and engagement• Planned and oversaw the development and launch of the business website Show less

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  Mindmagnet srl

  Jan 2012 - Sept 2013

  Online marketing specialist

  MindMagnet is an experienced web development and web design agency, specialized in Magento technology.• Created and implemented the marketing strategy for the company's software products• Executed marketing campaigns and activities for various projects - copywriting, PR, media buying, online surveys & research, social media management• Developed strategic partnerships with organizations and companies• Created marketing assets and business proposals• Recruited and coordinated marketing interns Show less

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  Value catalyst

  Nov 2012 - Dec 2013

  Project manager

  ValueCatalyst was HR organization, with a focus on training and recruiting. While my time there, I organized two educational programs that aimed to teach students about Sales & Marketing and help them enter the workplace. I also handled marketing and communication for the organization.

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  Outliers

  Apr 2014 - Apr 2018

  Founder & business developer

  Outliers is an online fashion store that I created and launched in May 2014. I managed to grow the website both in terms of online presence and revenue with a very tight budget. I sold the business in 2018.• Created and grew the business from scratch and sold it 4 years later• Planned and developed the e-commerce site, from technical solution to website content• Created website content and marketing assets, kept the information up to date• Planned and implemented the online marketing strategy, monitored campaign and website performance • Analyzed sales reports & performance and discovered new growth opportunities• Worked with clothing suppliers, imported merchandise, prepared necessary documents for custom procedures, worked with financial institutions Show less

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  Blugento

  Jun 2017 - Jan 2020

  Product marketing manager

  Blugento & Zento are cutting-edge SaaS e-commerce solutions built on Magento. As a product marketing manager, I was in charge of the overall product marketing strategy. I have also worked with the product team and key stakeholders in order to create the product strategy and vision, improve the platform and maximize business value. During my time here, Blugento attracted a series B investment.• Initiated and coordinated the development of a theme store that decreased time-to-launch by 2.5x & managed a team of 12 developers, designers and marketers to launch it• Managed the product team on several projects to improve the functionality and UX of the platform• Increased revenue directly by attracting 50% of new business through digital campaigns • Proposed new services for cross-sells & upsells and worked on a new pricing strategy which resulted in a 75% increase in CLV over 2 years• Improved conversion funnel and ads campaigns which resulted in a 4x decrease in CPA in 6 months• Managed the process optimization & automation for clients' onboarding and lead generation • Worked with key stakeholders to create product vision and strategy for both Blugento and Zento• Gathered customer feedback in order to understand needs and priorities • Managed collaboration between design and development to create new web pages & landing pages • Created sales and customer success enablement content and product content • Led partner marketing efforts and managed communication with industry partners• Planned and implemented digital marketing campaigns across multiple channels• Collaborated with SEO and PR specialists to increase brand value and attract investors & customers• Analyzed and reported performance of all digital marketing campaigns against KPIs• Participated in Scrum meetings and planning for the launch of the new product Show less

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  Mother of sofia & stefan

  Jan 2020 - Nov 2022

  Maternity leave

  During maternity leave, I discovered my passion for UX and CRO. I then decided to teach others how a better user experience and an optimized website could help them improve their business. That's why I started the project ecomgeek.ro.

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  Ecomgeek.ro

  Nov 2020 - Mar 2023

  Ux consultant

  • Write about UX and CRO in eCommerce on ecomgeek.ro• Conducted UX & CRO website audits in eCommerce, real-estate & SaaS

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  Vitals

  Nov 2022 - now

  Product manager