Experience

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  Taitra global (taiwan external trade development council)

  Oct 2004 - Aug 2019

  * Organized and implemented “Taiwan Industry Image Enhancement Project” sponsored by Bureau of Foreign Trade of Taiwan to promote Taiwanese leading brands and increase the awareness of Taiwanese products to the target markets through integrated communication strategies. * Develop 50 marketing strategies and campaigns each year in U.S, Germany, and Philippine markets. * Collaborate with marketing team on identification, development, and evaluation of marketing strategies and standardization, design, and production of marketing materials. Show less • Use integrated communication marketing strategies to promote Taiwan image and Taiwanese brands in China, Thailand, Vietnam, Indonesia, India, Myanmar, Germany and Taiwan.Achievements: • 2015 “Taiwan Excellence Night in Myanmar” – A press conference combined Taiwanese and Burmese culture, music and dance along with Taiwanese brands and products. The event attracted more than 500 Burmese VIPs, media and business managers to join. • 2014 “Taiwan Excellence Campaign” first launched in Myanmar. Assist more than 68 Taiwanese brands to explore Myanmar market. • 2013 “Taiwan Excellence Cares” – A year-round global CSR marketing campaign which crossed 5 countries(Mainland China, Vietnam, Indonesia, India, Taiwan). More than 1 million visitors visit campaign official websites. • 2012/9 Taiwan Excellence Pavilion in China-ASEAN Expo, China• 2012/9 Taiwan Excellence Pavilion in China-Northeast Expo, China• 2012/4 Taiwan Excellence event launch in Shanghai, China • 2011/10 Global Media Tour for Taiwan Excellence Winner, Taiwan• 2011/7 Taiwan Excellence Pavilion in Tianjin, China• 2011/3 Taiwan Excellence Pavilion and Taiwan ICT Industry press conference in Cebit, Germany• 2010/11 Taiwan Machinery industry press conference in Metalex, Thailand. Show less

  • Manager, Taiwan Industry Image Enhancement Project

    Oct 2015 - Aug 2019

  • Senior Project Manager, Taiwan Industry Image Enhancement Project

    May 2010 - Oct 2015

  • Project Manger, Global Market Development

    Oct 2004 - May 2010
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  Taiwan trade center milano

  Aug 2019 - Oct 2023

  Director
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  Taitra global (taiwan external trade development council)

  Oct 2023 - now

  Manager, taiwan industry image enhancement project