
Paul Broomfield
Web Developer & Sys Engineer

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About me
Creating human first solutions with a focus on MarTech and Data Privacy
Education
.webp)
Photography Studies College (Melbourne)
2017 - 2018Pro Certificate Photography
Experience

Tell Communications
Jan 1999 - Dec 2001Web Developer & Sys EngineerWeb Developer

Neocom Ltd
Jan 2002 - Jan 2006Web Developer & DB Engineer & Sys EngineerASP Web Developer. MSSQL DB Engineer and Sys Engineer / Tech Support

StarNow.com
Jan 2006 - Oct 2007Web DeveloperASP and ASP.Net Web Developer

Madman Entertainment
Oct 2008 - Aug 2010Web DeveloperJava Web Developer

Paul S Broomfield
Jan 2009 - nowPhotographer, Owner.Freelance commercial photographer

Style Melbourne
Jan 2010 - Jan 2011Photographer
Kineo
Jan 2011 - Aug 2011Web DeveloperWeb Developer on the Moodle LMS

Brighton Fashion Week
Jun 2011 - Jun 2012PhotographerI was the first staff photographer.During the planing stages for BFW I made sure setup and lighting was correct for every catwalk show.I covered all BFW events, working with stylists, models, hair and makeup as well as key stake holders to capture the BFW brand.Once setup was complete, I shot all the shows and post-show events and delivered my photos with-in hours of the show closing.As with all my roles I brought my can-do bubbly mentality to the role and helped make Brighton Fashion Week rock! Show less

Firebox.com
Aug 2011 - Oct 2013I head up the personalised product department at Firebox.com.In this Product Management role I look after creating all products that can be customised in some way as well as products that are Firebox own brand.I have extensive experience in a massive range of products from printed posters, social network integration to 3D printed photo realistic items as well as the tech integration. I really enjoy using the latest manufacturing/production tech and social media platforms to create revolutionary world first products!I look after a team of product developers and work with design and tech teams to manage product delivery through creation and communication of briefs to setting of deadlines. Once a product is created I work with PR and marketing departments to make sure the product gets placed with the correct media outlets.I make sure I have a hand in the product photography and visual merchandising.I love creating products, and I am always aiming to make customers happy and to give them something that is 100% unique to them.My top three products are:- 3D printed photo-realistic heads, that fit on to action figure bodies. Customer supplies two photos of their head and we turn them into a full colour miniature of their head.- Lumberjackets: Laser cut and etched wooden stick on 'skins' for phones/tablets and laptops- Instagram Prints: using the photo sharing platform Instagram, I created a product where users can print their photos, the USP being that they are printed at the same size and shape as a Polaroid, they come in a resealable pack and with a mini sharpie pen to make comments for sharing in the real world.My philosophy is rapid turn around and the start-up mentality of "fail fast", I believe in the MVP way of thinking - to get something out to retail and in front of customers, and then develop and change the product as you learn from customer feedback.To quote another; "Paul has a refreshing attitude to what needs to be done in a company" Show less In this Web Development role I maintain and develop new features for the company website using PHP, CSS, HTML, Javascript, Ajax, MySQL. I develop using Eclipse and use GIT for version control.The major part of my role is to co-manage with the CTO and be a mentor the tech team, to ensure that projects are heading towards a completed state in a timely fashion. I exercise patience and understanding and always keep a clear head.I am a logical and strategic thinker and work very well under pressure. I understand the full impact of what site down time can mean, especially in a retail environment where time really is money!I am a great communicator and can translate and explain complicated technical ideas to all levels of people involved in a project. I really enjoy working with people and translating their ideas into something that works well.I love creating functionality that really helps somebody either in their job or makes a task simpler, it could managing dispatches in a warehouse environment to making the journey through the website checkout better. I believe in ease of user functionality and design over the latest bells and whistles that only a tech would know about, which could hold up delivery time. Show less
Head of Tech
Nov 2012 - Oct 2013Head of Personalised
Feb 2012 - Oct 2013Senior Web Developer
Aug 2011 - Oct 2013

QRO Magazine
Jan 2012 - Apr 2018Staff PhotographerI currently cover live music events for QRO.I always submit my photos in a timely manner, usually with-in hours of the gig.Gig photography can be a tricky one, as you find yourself, usually in the way of paying music fans - I have always used my friendly manner to make sure that I don't annoy fans when I have to jump in front of them to get the shot.I love live gig photography! and I am always learning.

The 405 Magazine
Jan 2012 - Oct 2013Staff Photographer- Live music photographer, covering gigs and festivals. - Researching upcoming shows that will fit the405's style.- Arrange press pass with PR, venue, record label, booking agent etc- Editing and submission of photos with-in 24hours

The Digital Group
Nov 2013 - Dec 2014Integration Lead & Senior Web Developer
ActivePipe
May 2014 - Dec 2014Manager Love Department
The Royals
Dec 2014 - Mar 2019Creative TechnologistCreating incredible tech answers for clients. Everything from websites to outdoor digital signs to sentiment controlled light bulbs and arcade machines!Full stack web developer including setup and management of Amazon Web Services. EC2, S3, Route 53, Load balancing, auto scaling etc. All the webby bits; HTML, CSS, Less, SASS, Grunt, Node, Javascript, jQuery, PHP, MySQL, Wordpress, Laravel, Git.All the AI and Bot bits; Facebook Messenger API, Natural Language Processing, IBM Watson.So much voice; Amazon Alexa & Google Actions and Assistant.Small Computers; Arduino, Raspberry Pi.Photography; Food, Studio lighting and Daylight studios.Creative bits as well; Photoshop, Lightroom, UX and UI. Show less

What Sound Melbourne
Jan 2015 - Jan 2019Photographer
FilmNeverDie.com
May 2018 - May 2019Head Of Retail SalesFilm Never Die is a camera shop selling vintage cameras, film and providing film development services as well as photo training and photo walks.In my role I managed the show room floor, and worked with new and existing customers. My day would likely consist of managing sales staff, helping customers with purchases and walking them through how to use their cameras, giving them tips on how to make a great photo.I would also lead photowalks around the city, where I would take a group of photographers, sometimes up to 60 people at a time and show them great spots to shoot as well as help with any questions they may have. Show less

Perth Product Photography
Mar 2019 - Jul 2020Photographer
Photography Project
Mar 2019 - Jul 2020Photographer
Digital Balance
Dec 2020 - Oct 2024Martec professional creating and implementing solutions and strategies for clients, using marketing stacks from; Adobe, Google, Tealium and Ensighten. Utilising Tag Management, Experimentation, Optimisation, Personalisation, DSP and CDP. Helping clients with their; first-party-data strategy, consent management, server side tagging. Implement CX platforms; Fullstory and Contentsquare.Manage a successful team of techies and data analysts, from junior to senior. I provide mentoring and guidance to upskill and build confidence.I work with stakeholders and manage projects from inception to completion and provide training for a smooth handover. Show less
Technical Lead
Jun 2022 - Oct 2024Senior Consultant
Dec 2020 - Jun 2022

Civic Data
Oct 2024 - nowSenior Consultant
Licenses & Certifications
- View certificate

Partner Certificate
FullStoryFeb 2024 - View certificate

Insider Foundational Certificate
Insider.Jun 2024 - View certificate

Partner Specialist Certification
FullStoryMay 2022
Volunteer Experience
Mentor
Issued by AMES Australia on Jan 2014
Associated with Paul Broomfield
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