Devyani Bhaskar

Experience

• 

  Wavemaker

  May 2016 - Dec 2021

  Business Manager

  Managing overall media business for several BFSI- Policybazaar.com, Paisabazaar.com, Care Health Insurance, and Tiles & Flooring brands-Somany Ceramics and Greenlam LaminatesKeeping clients updated with market scenarios and competition.Develop strategic media solutions by using provocative planning tools owned by Wavemaker.Responsible for planning and smooth implementation of media plans across mediums for clients.Ensuring client's brand objectives are met through integrated marketing plans.Ensure hygiene level business process deployment for all clients.Successfully managing client relationships with deeper engagement and a better understanding of their requirement.Collaborating with different teams like Digital, Finance, Matrix in smooth execution of campaigns. Worked closely with Media buyers, Operations, Sales team, and Finance (in case of any billing discrepancies or contract related)Competent data analysis and good understanding of all media-related Software like YUMI, IRS, MAP, TGI along with Wavemaker planning tools like Cross Media, Maximize, and Transform.Worked on new business pitch of Care Health Insurance in a multi-agency pitch and converted the account in new business.Contribute to award entries and have won several accolades for Policybazaar. Show less

• 

  Motivator, GroupM

  Dec 2021 - now

  Business Group Head