
Desiree Layne, MBA, PMP
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About me
Experienced Senior Operations Manager with over 15 years of expertise in diverse operational fields.
Education

Johnson and Wales University
1998 - 2001Bachelor's degree Travel Tourism Marketing Summa Cum LaudeActivities and Societies: Student Alumni Association, Caribbean Students Association, Eta Sigma Delta International Hospitality Management Society

London Metropolitan University
2013 - 2015Master of Business Administration (MBA) International Business
Harvard Business School Online
2021 - 2021Other; Certificate in Business Analytics CompleteHBS Online Business Analytics is an 8-week, 40-hour online certificate program from Harvard Business School. Business Analytics introduces quantitative methods used to analyze data and make better management decisions. Participants hone their understanding of key concepts, managerial judgment, and ability to apply course concepts to real business problems. Business Analytics was developed by leading Harvard Business School faculty and is delivered in an active learning environment based on the… Show more HBS Online Business Analytics is an 8-week, 40-hour online certificate program from Harvard Business School. Business Analytics introduces quantitative methods used to analyze data and make better management decisions. Participants hone their understanding of key concepts, managerial judgment, and ability to apply course concepts to real business problems. Business Analytics was developed by leading Harvard Business School faculty and is delivered in an active learning environment based on the HBS signature case-based learning method. Show less
Experience

Caribbean Tourism Organization
Jan 2003 - Jan 2003Intern
Marcus evans Group
Mar 2005 - Oct 2006Operations Manager
Marcus Evans
Jan 2007 - Apr 2008Senior Operations ManagerControlled $1M budgets for executive level summits and conferences returning a 50% profit margin. Managed activities for cross-functional staff, attendees, speakers and sponsors.

Gildan
Jan 2009 - nowResponsible for implementing, validating, and maintaining the product information in Gildan Systems, as well as for new business integrations. Responsible for managing marketing, advertising and promotional activities in the USA, Canada and Europe providing guidance in Colombia, Mexico and Asia.Analyse market trends and recommend changes to marketing strategies based on analysis and feedback.Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives and market characteristics. Managed trade shows in the USA, Canada, Europe and MexicoPrimary liaison in the marketing department for the international marketsOversaw production of all marketing collateral for seven markets in 12 languages
Senior Manager, Product Operations & Data Integrity
Feb 2024 - nowManager, Product Data Integrity
Jan 2017 - May 2024Brand Manager, Gildan
May 2013 - Dec 2017Manager, Tradeshows/International Markets
Feb 2011 - May 2013Senior Coordinator, Tradeshows/International Markets
Mar 2010 - Feb 2011Forecast Analyst
Jan 2009 - Mar 2010
Licenses & Certifications

Project Management Professional (PMP)
Project Management InstituteJul 2012
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