Wouter Ditters

Experience

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  Ten Cate Grass B.V.

  Oct 2004 - Oct 2005

  Master Thesis

  Development of a DIY artificial grass system

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  ARCADIS

  Apr 2006 - Apr 2007

  Assistant project leader
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  TCPM

  May 2007 - May 2011

  Project Leader

  Business Development Capital GoodsANDProject Leader at Mitsubishi TurbochargersProject Planner at ASMLProject Engineer at Winequipment

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  ATAG

  May 2011 - Dec 2014

  Category Manager and Strategic Project Manager
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  Hisense Group

  Jan 2015 - Nov 2019

  Led premium kitchen and laundry brands for the Hisense Group, including ASKO (global, Swedish heritage) and ATAG (regional, Dutch focus in Benelux). Held end-to-end responsibility for global product management, innovation, design, marketing, product training, and certification, managing teams across the Netherlands and Sweden (21 FTE, including 8 direct reports). Reported directly to the Hisense International management board and contributed as a key member of the management team.Key Achievements:- Developed and executed "strategy-on-a-page" plans with team members, providing clear, focused, and aligned direction.- Introduced a personal growth tool based on a SWOT matrix to foster individual development within the team.- Reduced product complexity by 30% (SKUs reduced from 900 to 600) within 6 months, addressing a critical management board initiative.- Created a mid-to-long-term digital product and services roadmap, laying the foundation for future innovation. Show less Led the global product strategy and innovation roadmap for ASKO’s premium kitchen appliances, sold in international markets. Oversaw the global product management team, including product management, certification, and training functions (3 FTE). Acted as deputy to the Product Director and contributed as a key member of the management team.Key Achievements:- Developed and implemented a global market-based pricing model, ensuring a competitive and sustainable pricing strategy.- Defined product lineups, managed product specifications, and delivered training for major international trade fairs, including Salone del Mobile (Milan) and IFA (Berlin).- Executed the go-to-market strategy for a pioneering kitchen solution, ensuring a successful global launch.- Organized a global product management event in Berlin to foster collaboration and align product strategies with local market needs.- Introduced a pre-development process and strategy to strengthen mid- and long-term innovation initiatives. Show less

  • Director Product Management

    Dec 2018 - Nov 2019

  • Head of Product Management

    Jan 2017 - Dec 2018

  • Global Product Manager

    Jan 2015 - Dec 2016
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  Ultimaker

  Nov 2019 - Feb 2022

  Global Product Manager - Platform Solutions

  As Global Product Manager at Ultimaker, I drove the development and implementation of strategic initiatives for the company’s 3D printing solutions. Partnering with R&D and cross-functional teams, I led the vision and strategy for both industrial and desktop printing solutions, crafting compelling value propositions and robust business cases. My efforts streamlined product development processes, reduced time-to-market, and delivered globally successful product launches, enhancing customer satisfaction.Key Achievements:- Defined the vision, strategy, value proposition, and business case for Factor 4, a groundbreaking industrial 3D printer, positioning Ultimaker for growth in the industrial market.- Developed a scalable platform ecosystem strategy with a sustainable long-term business model, driving consistent revenue growth.- Spearheaded the “Helping Hospitals Save Lives” initiative during the COVID-19 pandemic, leveraging Ultimaker’s 3D printing technology to support healthcare providers.- Conducted a customer-driven research project that informed data-backed strategies for new desktop 3D printing solutions, strengthening Ultimaker’s market position in the desktop segment. Show less

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  Hisense Group

  Feb 2022 - now

  Head of Digital Product Management & Design

  Directed the global strategy and execution of smart solutions and services at Hisense and ASKO Appliances, emphasizing digital strategy, data analytics, and the integration of smart technologies to improve operational efficiency and enhance customer experiences.Key Achievements:- Founded the Smart Solutions & Services department, building a multidisciplinary team that included 2 digital product managers, 2 UI/UX designers, 1 business developer, and 1 data analyst.- Defined the vision, strategy, roadmap, and business model for connected solutions, including apps and services for ASKO appliances.- Led the development of innovative solutions, such as the AI-powered cooking assistant DishDesigner and ASKO Connect Pro, a fleet management solution for professional appliances.- Designed and implemented go-to-market launch strategies for ASKO’s participation in international fairs, including IFA in Berlin and CES in Las Vegas. Show less