Julia Cagnoni

Experience

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  Contents.com

  Oct 2020 - Dec 2020

  Digital Marketing Intern

  - Affiliation Marketing: product and platform research, study of potential targets, copywriting, content creation for social media (particularly Facebook), editing of landing pages, analysis of results and KPIs, A/B testing- Copywriting and creation of Facebook ads content for the launch of Contents.com- Use of Wordpress and Elementor to create and edit landing pages and for the writing of articles- Identify the right keywords for Google Ads through the use of tools, such as SEMrush- Creation and managing of Facebook Pages and identification of the right audiences Show less

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  Coty

  Jul 2021 - Jan 2022

  Global Digital Marketing Intern

  - Support in the 360 digital marketing strategies for Chloé, Lacoste, Miu Miu and Bottega Veneta fragrances- Assistance in digital content creation: briefing, shooting, production and post-production of digital campaigns to adapt creatives to the various touchpoints and needs- Orchestration of assets for paid and owned media, creation of e-retail and e-commerce templates and support of local markets(e.g. CRM tool in APAC zone).- Management of assets (rights management and assurance of availability on dedicated platforms as DAM and PIM)- Direct contact with creative agencies, internal marketing, merchandising & e-com teams, and licensors Show less

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  Parfums Christian Dior

  Jan 2022 - Jun 2022

  E-commerce Acquisition Manager Assistant

  - Key contact for the implementation of Paid Media animation campaigns in the 8 markets of the Europe HUB: brief creation for the agencies, approval of previews and media plans, follow-up on the correct implementation in line with the Maison's brand image and objectives - Analysis and follow-up of KPIs to monitor and improve the performance of campaigns on various platforms (META, Snapchat, YouTube, Display) - Presentation of audits and reports of paid media campaigns to the European markets Show less

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  Parfums Christian Dior

  Oct 2022 - now

  • Product Manager Fragrances

    Jan 2024 - now

  • Digital & CRM Specialist

    Oct 2022 - Dec 2023