Mario Mikael

Experience

• 

  Universitas Sanata Dharma

  Oct 2022 - Jun 2023

  Social Media Specialist

  I was a social media specialist for the English Letters Department at Sanata Dharma University Yogyakarta. Here are my responsibilities:1. Develop and implement social media strategies to promote the English Letters Department. Until this month, our Instagram account, @sasingusd.official, has had a 1.7% increase in followers compared to February 2023. 2. Create engaging and informative content, design, and copy for the English Letters Department Instagram account, including design and copy. I have made 31 Instagram posts, including hosting one Instagram live session.3. Collaborate with English Letters students in creating content. Show less

• 

  BahasinMovie

  Jul 2023 - Aug 2023

  Content Marketing Specialist

  1. Brainstorm and generated creative and engaging content ideas aligned with the company's marketing objectives, target audience, and brand voice.2. Utilized competitive insights to develop unique and differentiated content that sets the company apart from the competition.3. Managed the end-to-end content publishing process, including editing, proofreading, formatting. Successfully created one article which was published on the BahasInMovie and Kompasiana pages, as well as one social media content published on the Instagram account @bahasinmovie. Show less

• 

  Peduly

  Sept 2023 - Dec 2023

  Social Media Specialist and Copywriter

  1. Developed strategies for three social media platforms: Instagram, X, and LinkedIn. I succeeded in creating a strategy for 61 pieces of content, increasing 35% content interaction, 1.6% engagement rate, 66.5% reach, and 21.7% followers in three months.2. Led the digital marketing division, which consisted of graphic designer and video content creator internees.3. Became a social media admin for Instagram, X, and LinkedIn, and maintain communication with the audiences through the comment section and direct message. Show less

• 

  Berijalan

  Jan 2024 - Jul 2024

  Content Strategist and Graphic Designer

  1. Developed strategy for the content of the Instagram account @kisah.berijalan. I have created 67 pieces of social media content, and managed to increase followers by 11.2%, engaged accounts by 28%, and engagement rate by 1.56% in the first 3 months, and 1,008% Accounts Reached, 9.3% Accounts Engaged, at 7.9% Followers in the next 2 months .2. Created designs for social media content. I also coordinate with other departments in making designs for other company needs such as posters and direct activity reports.3. Became an admin for the Instagram account @kisah.berijalan, to build good interaction with the audience by answering questions via direct messages and the comments column. Show less

• 

  PT Lion Super Indo

  Aug 2024 - now

  Retail Management Trainee