Asta Kyguoliene, Dr.

Experience

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  Eiginta, chain of grocery stores SILAS, FMCG

  Mar 2003 - Jul 2017

  Commerce: merchandise and category management, market analysis (competitors, Nielsen data), pricing management, working with suppliers, negotiations, standardization of commerce processes, implementation of centralized order and inventory management system (on the basis of dynamic buffers, TOC), order fulfilment management, monitoring suppliers, managing team of 10 people (product group, marketing, order fulfilment managers, assistant), cooperating with business consultants.Marketing: building corporate identity, positioning strategy development, planning and implementing external communication, planning and managing advertising campaigns, in-store communication development, budget control, sales promotions management, organizing store openings, cooperation with partners, media agencies. Show less

  • Commerce and Marketing Director

    Dec 2009 - Jul 2017

  • Process Manager

    Jun 2009 - Dec 2009

  • Project Manager

    Mar 2003 - Jun 2009
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  Vytauto Didžiojo universitetas

  Sept 2005 - Jan 2007

  Assistant

  Seminars: “Managerial decision making”.

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  Vytauto Didžiojo universitetas

  Sept 2010 - now

  Postgraduate study programs in charge of: “Marketing and sales”, “Business and entrepreneurship”. Courses: Customer Experience Management, Retail Management, Marketing Channels, Logistics and Supply Chain Management, Media Planning, Managerial Decision Making. Courses: Retail Management, Marketing Channels, Logistics and Supply Chain Management, Media Planning, Managerial Decision Making.

  • Head of Graduate Studies

    Oct 2022 - now

  • Head of Postgraduate Study Center

    Nov 2020 - now

  • Head of Master Study Program MARKETING AND SALES

    Sept 2017 - now

  • Associate Professor

    Sept 2016 - now

  • Lecturer

    Sept 2010 - Aug 2016
• 

  Minded VDU

  Feb 2019 - now

  Mentor, lecturer

  Facilitation of business case solving, start-up creation, coaching, lecturing on Customer Empathy topics. Methodologies and tools used: Design Thinking, Customer Journey Mapping, Empathy Maps, Lego Serious Play, Business Model Canvas, Value Proposition Canvas.