Verônica W.

Experience

• 

  Banco Santander

  Dec 2002 - Nov 2003

  Internship
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  Grupo Pão de Açúcar

  Nov 2003 - Mar 2007

  Product develpment for Taeq brand. All categories.

  • Product Analyst

    Oct 2005 - Mar 2007

  • Purchase Analyst

    Nov 2003 - Oct 2005
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  Yoki Alimentos S.A.

  Mar 2007 - Sept 2012

  Product Manager for Salty Snacks (potato, wheat, corn and nuts) and Potato Straws.- Strategic Management of Products to maximize results: portfolio, brands, distribution and profitability.- Leadership, development and implementation of Marketing Plans.- Development and launching of Products and Packagings. Product Manager for Microwave Popcorn, Powder Juice, Salty Snacks (potato, wheat, corn and nuts) and Potato Straws.- Strategic Management of Products to maximize results: portfolio, brands, distribution and profitability.- Leadership, development and implementation of Marketing Plans.- Development and launching of Products and Packagings. . Support to managing Microwave Popcorn, Potato Chips and Salty Snacks (potato, corn, wheat and peanuts).. Data analysis, transforming them into useful information about market and competitive set in various sources (associations, clipping, aroma houses, etc.). Briefing and leadership in packaging development.. Execution of product campaigns, development of promotional materials and gifts.

  • Product Manager

    Oct 2008 - Sept 2012

  • Jr. Product Manager

    Jan 2008 - Oct 2008

  • Trainee Product Manager

    Mar 2007 - Jan 2008
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  General Mills

  Sept 2012 - Jun 2015

  Product Manager for Flour and Grains, Drink Mixes, Supplements and Desserts..Responsible for a wide range porfolio of 300 skus and R$350MM..Portfolio management of complex categories with different targets and channel focus. ::Channel and sku mix management focusing on profitability and growth opportunities; ::Build intelligence for commodities products price cliff; . Development and implementation of the annual brand calendar and active partnership with trade marketing and sales on implementation of brand initiatives with consumers and sales team - both direct and indirect.. Responsible for the implementation of the main key drivers of the categories in order to achieve the annual targets, following the tactical plan, reviewing sales estimates, the level of investment and potential scenarios with quantitative and qualitative analysis.. Leadership over the HMM (holistic margin management) focusing on profitability with an annual target of R$18MM. Show less Product Manager for Salty Snacks, Mais Vita brand and Drink Mixes with R$264MM net sales.. Strategic growth plan development, evaluating market trends, competitive set, brand positioning.. Communication development for the categories: consumer promotions (premiums, bonus pack and vouchers), activities with retailers and distributors and development of POS materials.. Market analysis based on market intelligence tools such as Nielsen, KantarPanel, Gfkindicator.. P&L management: profitability assessment (price and cost) and return on investment.. Packaging redesign leadership. Show less

  • Brand Manager

    Dec 2014 - Jun 2015

  • Brand Manager

    Jul 2013 - Nov 2014

  • Brand Manager

    Sept 2012 - Jun 2013
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  Broto Legal Alimentos S/A

  Aug 2016 - Aug 2017

  Gerente de Marketing e Trade Marketing
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  LifeStyles Healthcare

  Sept 2017 - now

  Management of Activation & Innovation of Personal Care | SKYN & Blowtex

  • Sr. Marketing Manager South America

    Apr 2022 - now

  • Marketing Manager South America

    Aug 2020 - Apr 2022

  • Marketing Manager

    Sept 2017 - Aug 2020