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Ashish Rana

Ashish Rana

Trainee

Followers of Ashish Rana1000 followers
location of Ashish RanaGurugram, Haryana, India

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  • Timeline

  • Skills

    Marketing
    Brand development
    Brand management
    Procurement
    Merchandising
    Corporate branding
    Corporate gifting
    Collateral materials development
    Gifting strategies
    Marketing and communication

  • About me

    Result oriented marketing professional with rich experience in brand management, new product development. I have worked across areas of strategic planning and have hands on execution experience of various projects as well as competency in all aspects of brand management. I am responsible for having developed Brands from their inception to a position of market leadership. Have worked on challenging assignments & new product launches for both Indian & International markets(UAE). Acknowledged for integrity, high professional standards, passion, strong operational and relationship building skills.

  • Education

    • DPS Dalhousie

      1994 - 2003
      Matriculate Political Science and Government B

      Activities and Societies: • Member - Social Service Society (Live and Let live) • Lead Vocalist and Coordinator - School Band

    • Apeejay School Of Management

      2009 - 2011
      PGDM/MBA Marketing & IT A

      Activities and Societies: Head Supervisor Of Management Development Committee, Head Member of the Students Placement Committee, Co-coordinator and Speaker at the Inter-college functions.

    • Apeejay Stya Education (Svran Foundation)

      2006 - 2009
      Bachelor's degree Computers A

  • Experience

    • Outlook Magazine

      Apr 2010 - Jun 2010
      Trainee

      Reporting all events concerning the Publishing industry in Delhi ,to the Regional Headquarters.Planning and Coordination of the B2C& B2B Promotion Activity of various Outlook magazines in Delhi.To study and assess the level of awareness and understanding of different magazines among the target audience through a structured research and promotional (BTL)and branding activities.

    • Interarch Building Products Ltd

      Aug 2011 - May 2015
      Executive – Corporate Marketing

      • Helped in the creation of marketing and advertising campaigns to strengthen the client’s brand identity• Identified avenues for highlighting the brand (in the form of hoarding, Signage, advertisement, press coverage, media release) for brand building• Engaged in planning and budgeting of branding activities for workers celebrating safety, quality, material handling, EHS etc. at running sites

    • JKCement

      Jun 2015 - now
      Zonal Manager – Branding & Trade Marketing (North)

      •Working on Branding and Trade Marketing for North – Delhi, Haryana, Punjab & Chandigarh•Managing trade marketing budgets, monitored investments in trade marketing initiatives and activities•Ensuring alignment of trade marketing plans and programs with field sales needs and marketing initiatives•Developing brand strategy to support positioning & brand architecture as Brand Custodian within the business•Building brand focus in conjunction with requirements; ensuring maximum brand visibility and capturing optimum market shares•Partnering with core business operations to increase the company’s footprint and expanding market share•Creating a systematic approach to increase reach through potential mapping and sales planning•Managing the entire gamut of BTL marketing activities including activations, events, experiential activities, relationship marketing, promotions and incentivized marketing•Formulating overall Advertising and Sales Promotional Budget for North Zone as per sales criteria•Planning & implementation of BTL activities, mainly Trade Marketing Collaterals for maximum brand visibility•Establishing ATL and BTL strategy (including signage & display boards), thereby enhancing on-ground brand visibility; structuring overall strategy. Show less

  • Licenses & Certifications