
Danielle Dean
HR Coordinator

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About me
Senior Manager, Global Marketing Strategy at Abbott Structural Heart
Education

University of Sydney
2011 - 2011Biomedical Engineering
University of Pennsylvania
2018 - 2019Master of Behavioral and Decision Sciences
Duke University
2009 - 2013Bachelor of Science Biomedical Engineering
Experience

Peer2Peer Tutors
Aug 2009 - May 2012HR Coordinator
Duke University
Aug 2010 - Dec 2010Teaching Assistant for Computational Methods in Engineering
Akonni Biosystems
May 2011 - Jul 2011Biomedical Engineer Intern
Boston Scientific
May 2012 - Aug 2012Biomedical Engineer Intern, Leads Design
St. Jude Medical
Jun 2013 - Jan 2017Field Clinical Engineer, AF
Apr 2016 - Jan 2017Electrophysiology Technical Service Specialist (EP-TSS)
Apr 2015 - Apr 2016EP-TSS Field Intern
Jun 2013 - Apr 2015

Abbott
Jan 2017 - Aug 2018Field Clinical Engineer, AFAccelerated growth of the Electrophysiology marketing and sales process by providing clinical consultation and technical support to customers on the mapping system and EP product line. Key results included: Increased efficiency, efficacy, and safety of cardiac ablation procedures as the technical expert assisting physicians in visualizing abnormal activity in the heart and mapping the path of the arrhythmia to determine the appropriate therapy. Expanded customer relationships and grew the business in the volume of ablation procedures and revenues across multiple hospital locations throughout the DC/MD/VA region. Led the education and mentoring of product, systems & procedures for Abbott team, clinicians and hospital staff Show less

University of Pennsylvania
Aug 2018 - Aug 2019Master of Behavioral and Decision Sciences
The Wharton School
Sept 2018 - May 2019Research AssistantWorking with Dr. Barbara Mellers, Professor of Marketing and Psychology, to research the effects of perspective-taking on attitude polarization. Also assisted with her research measuring the influence of social interaction on the accuracy of estimates. Tasks include: experimental design for controlled laboratory and field experiments, Qualtrics survey design, literature reviews, analyzing data by running statistical tests in R and synthesizing insights.

PBG Healthcare Consulting
Sept 2018 - Dec 2018ConsultantContributed to the development of a new product positioning strategy for a novel pain management device. Identified optimal device indication and market segmentation utilizing primary and secondary research.

Mack Institute for Innovation Management
Jan 2019 - May 2019ConsultantApplying behavioral science concepts to analyze consumer behavior in order to enhance targeted marketing efforts, increase brand awareness and attract new customers for an insurance company.

BluePrint Research Group
Jun 2019 - Jul 2020Associate• Execute strategy consulting for top biopharmaceuticals by performing qualitative and quantitative research across a variety of MR project types including opportunity assessments, competitive insights, message testing, profiling and positioning• Conduct, analyze, synthesize and present research-driven insights to client leaders

Guidehouse
Jul 2020 - Oct 2022• Execute strategy consulting for top biopharmaceuticals across multiple therapeutic areas at different stages in the product life cycle focusing on go-to-market strategy• Support client needs across a variety of project types including product launch support, disease area strategy, commercialization strategy, forecasting, market access strategy & pricing
Managing Consultant
Feb 2022 - Oct 2022Senior Consultant
Jul 2020 - Feb 2022

Abbott
Oct 2022 - nowSenior Manager, Global Marketing Strategy
Licenses & Certifications
- View certificate

Microeconomics: The Power of Markets
CourseraJul 2018 - View certificate

Social Norms, Social Change I
CourseraSept 2018 - View certificate

Bioelectricity: A Quantitative Approach
CourseraNov 2012 
Competency in Cardiac Electrophysiology
International Board of Heart Rhythm ExaminersApr 2015
Competency in Cardiac Rhythm Device Therapy
International Board of Heart Rhythm ExaminersAug 2014
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