Lauren Linder

Lauren Linder

Followers of Lauren Linder1000 followers
location of Lauren LinderMinneapolis, Minnesota, United States

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  • Timeline

  • About me

    Digital Product Manager at Marvin

  • Education

    • University of Minnesota - Carlson School of Management

      2015 - 2018
      Bachelor of Science - BS Marketing, Public Health Minor

      Activities and Societies: Delta Sigma Pi

  • Experience

    • University of Minnesota - Carlson School of Management

      Jan 2017 - Dec 2018
      • Administrative Assistant

        Jun 2017 - Dec 2018
      • Volunteer Program Coordinator

        Jan 2017 - Jun 2017
    • Angel Foundation

      Sept 2017 - Feb 2018
      Special Events Intern

      - Implemented an online marketing campaign to target new segments- Supported staff in the planning and execution of the Foundation’s largest annual event, with over 700 attendees to raise over $600,000 to support families who have been affected by cancer- Worked closely with the steering committee and the Special Fundraising Committee Chair in the management and procurement of over 200 silent auction items

    • Carlson Brands Enterprise

      Jan 2018 - Jan 2019
      Consulting Associate

      One of ten undergraduate students selected to join MBA consultancy that assists client companies in creating a competitive advantage by addressing brand challenges.

    • Ecolab

      May 2018 - Aug 2018
      Interactive Marketing Intern

      - Conducted an in-depth, online content audit using Google Analytics, Coveo and other analytics tools to map the user’s journey, including entry/exit points, content gaps and engagement within the site- Identified best practices for B2B digital user experience to be incorporated in future content pages, navigation, globalization and webpage redesigns- Developed content and website optimization strategies to improve Ecolab’s online organic and paid search presence and usability of the site Show less

    • Ecolab

      Feb 2019 - Mar 2023

      Sales & Service Commercial Digital Solutions, Product Owner for Food & Beverage processing division- Led the development and roll out for marketing automation and lead management capabilities within Dynamics 365- Act as the liaison between key business stakeholders, end users and technical developers- Use a customer centric mindset to create strategic roadmaps for platform development- Agile and design thinking practices

      • Senior Associate Business Analyst

        Jul 2021 - Mar 2023
      • Senior Marketing Communications Specialist

        Dec 2020 - Jul 2021
      • Marketing Communications Specialist- Food and Beverage Processing

        Feb 2019 - Dec 2020
    • Marvin

      Mar 2023 - now
      Digital Product Manager
  • Licenses & Certifications

    • Certified Scrum Product Owner (CSPO)

      Scrum Alliance
      Feb 2022
      View certificate certificate
    • User Experience Design Certificate

      Cornell University
      Mar 2022