Lauren Linder

Experience

• 

  University of Minnesota - Carlson School of Management

  Jan 2017 - Dec 2018

  • Administrative Assistant

    Jun 2017 - Dec 2018

  • Volunteer Program Coordinator

    Jan 2017 - Jun 2017
• 

  Angel Foundation

  Sept 2017 - Feb 2018

  Special Events Intern

  - Implemented an online marketing campaign to target new segments- Supported staff in the planning and execution of the Foundation’s largest annual event, with over 700 attendees to raise over $600,000 to support families who have been affected by cancer- Worked closely with the steering committee and the Special Fundraising Committee Chair in the management and procurement of over 200 silent auction items

• 

  Carlson Brands Enterprise

  Jan 2018 - Jan 2019

  Consulting Associate

  One of ten undergraduate students selected to join MBA consultancy that assists client companies in creating a competitive advantage by addressing brand challenges.

• 

  Ecolab

  May 2018 - Aug 2018

  Interactive Marketing Intern

  - Conducted an in-depth, online content audit using Google Analytics, Coveo and other analytics tools to map the user’s journey, including entry/exit points, content gaps and engagement within the site- Identified best practices for B2B digital user experience to be incorporated in future content pages, navigation, globalization and webpage redesigns- Developed content and website optimization strategies to improve Ecolab’s online organic and paid search presence and usability of the site Show less

• 

  Ecolab

  Feb 2019 - Mar 2023

  Sales & Service Commercial Digital Solutions, Product Owner for Food & Beverage processing division- Led the development and roll out for marketing automation and lead management capabilities within Dynamics 365- Act as the liaison between key business stakeholders, end users and technical developers- Use a customer centric mindset to create strategic roadmaps for platform development- Agile and design thinking practices

  • Senior Associate Business Analyst

    Jul 2021 - Mar 2023

  • Senior Marketing Communications Specialist

    Dec 2020 - Jul 2021

  • Marketing Communications Specialist- Food and Beverage Processing

    Feb 2019 - Dec 2020
• 

  Marvin

  Mar 2023 - now

  Digital Product Manager