Kathy Staples

Experience

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  Integrated Device Technology Inc

  Jun 1995 - Oct 1995

  PR Intern
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  Fujitsu IT Services

  Oct 1995 - May 2002

  Marketing Communications Specialist

  - Editor of Newsline, Fujitsu’s weekly electronic newsletter; compose content for newsletter that highlights company press releases, news, events, wins, and employee benefits; edit newsletter and post it on company’s Intranet; distribute newsletter to all employees worldwide via email- Write high-level, company-wide organizational announcements, and articles regarding company events, benefits information, etc.; edit announcements and post them to an online database; distribute announcements to all employees worldwide; maintain mailing lists used for mass distribution- Responsible for the daily maintenance of Amdahl Online, FIH’s Internal Website; demonstrate innovation and creativity to make Website dynamic- Maintain editorial schedule with tight deadlines; interview necessary individuals; produce content for each edition; write and proofread articles; take photographs for each article; design the layout of each edition; work with in-house graphic designers, printers and outside vendors to design, produce and distribute publication to more than 7,000 employees; post each edition to the company’s Internal Website- Write, proofread and take photos for Read to Succeed News, a quarterly newsletter that highlights the events and success of the program Show less

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  Allied Home Services, Inc

  Jun 2002 - Feb 2010

  Marketing Manager

  - Create, manage and update company websites www.alliedcarpetcleaning.com and www.advancedpowervac.com) * Maintain company blogs (HubPages, Wordpress, Blogger.com, etc.)- Manage company profiles on Twitter, Facebook, etc.- Compose, proofread and distribute monthly newsletter, The Latest Dirt- Coordinate direct mail/email campaigns (Constant Contact) to potential and existing clients- Write, proofread and distribute all company mailings - Manage account receivables, client invoices- Manage and update multiple company mailing lists- Distributing broadcast messages to clients- Maintain relationships with home builders, realtors, property managers, etc.- Manage client relations with 7,500 +customers- Help obtain new clients and business for the company Show less

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  OnTargetjobs Inc.

  Mar 2010 - Feb 2012

  Email Marketing Specialist

  - Design, edit and build emails (experience with Responsys and Lyris HQ, Salesforce), keeping in line with company branding/messaging - Thoroughly test emails for compatibility across all email clients on multiple computer platforms- Coordinate email content (e.g. images, tracking codes, etc.) - Collaborate with sales team and clients to provide targeted email campaigns using specialized lists and messaging- Work with client-provided HTML templates or in-house templates; provide design and image editing - Perform A/B testing strategy to ensure best possible open/click-through rates- Design ad banners used in newsletters, employer promotions, targeted email messages, and other email campaigns- Ensure email programs meet with regulatory compliance (CAN SPAM) and privacy/permission policy best practices - Pull segmented list counts for sales team- Works in a fast-paced environment to build, test, and deploy an average of 25-40 emails/week- Provide solutions for deliverability issues, ways to increase open/click-through rates, user engagement, etc.- Track and report comprehensive performance indicators/metrics for all campaigns utilizing ESP reporting- Perform list management and overall list hygiene (process unsubscribes, upload new lists, and handle opt-in/opt-out requests) Show less

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  Mywedding.com

  Feb 2012 - Aug 2012

  Email Marketing Specialist

  - Create newsletters, direct email blasts, vendor and bridal promotional emails (using ExactTarget) - Focus on improving the open and click-through rate of email campaigns (boosted open rate from 3-5% to over 15%, click-through rate from 8% to over 20%)- Develop marketing plans and timelines for various product releases- Establish a 10-part email drip campaign for co-branded partner series - Produce a lifecycle email campaign for brides throughout their planning process- Design and implement an email deliverability plan to address deliverability issues with Gmail and other email providers- Complete reporting on all email campaign metrics- Construct list segments of users based on location and date-to-wed parameters to better target company messaging - Perform list hygiene by isolating inactive users and sending targeted emails to more engaged users - Process unsubscribes, upload new lists, and handle opt-in/opt-out requests Show less

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  Merkle

  Nov 2012 - May 2016

  Account Manager

  - Assist clients leverage the power of digital marketing to drive new customer acquisition and engagement opportunities- Create marketing strategies, testing, and execution of client programs - Act as direct liaison between the internal departments while supporting the organization’s strategic, tactical and support functions (creative, technology, and analytics) in order to achieve the client and company objectives.- Ensure timeliness and quality of client deliverables to include campaign counts, reports, change requests and proposals- Execute email programs on behalf of large retail and financial services clients including Abbvie, Omaha Steaks, Regions Bank, PNC Bank, Eddie Bauer, and Gulf States Toyota- Manage editing, proofing and tracking of email campaigns through ExactTarget- Perform list management including segmentation, processing suppressions, uploading lists, etc.- Ensure on time, on strategy, accurate program execution- Provide recommendations for improved email performance, ways to increase open/click-through rates, user engagement, etc.- Help establish timelines for various ad hoc campaigns and automations- Create automated triggered email campaigns and email confirmations to better communicate with the users - Devise an A/B testing plan to see what types of subject lines, content, etc. would yield the highest open and click-through rates - Ensure email programs meet with regulatory compliance (CAN SPAM) and privacy/permission policy best practices - Design and implement a plan to address deliverability issues with Gmail and other email providers- Assist with comprehensive reporting on all email campaign metrics, comparing them to determine which ones produced the best results Show less

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  Publicis Sapient, Salesforce Practice

  May 2016 - May 2019

  Sr. Marketing Automation Consultant

  • Manages implementation projects in accordance with scope • Assists in the migration of marketing automation platforms (such as Marketo, Eloqua, HubSpot, etc.) to Pardot or Marketing Cloud• Configures Pardot/Marketing Cloud instance, including asset migration, IP warming, tracking, sender domain/user set-up, etc.• Serves as the primary point of contact to the client’s Product Owner for marketing automation and/or client marketing team• Provides strategic consulting for a variety of client needs, such as demand generation, email campaigns, list segmentation/management, scoring and grading, nurture programs, campaign process flows, and high-level guidance on marketing best practices• Generates resource requirements for each project and produces customer deliverables and implementation plans• Captures client requirements and develops marketing automation-specific User Stories• Configures email templates, landing pages, forms, automations, and nurture programs/journeys • Creates client-based training materials and delivers end-user training• Provides reporting metrics, analysis for campaigns and opportunities to increase ROI • Serves as Project Manager responsible for overall project success and customer satisfaction Show less

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  ClickFox, The Journey Company

  Jun 2019 - Sept 2019

  Marketing Manager

  - Project managed the agency responsible for assisting in the roll-out of our new company brand initiatives- Composed content for email/web copy to be used for events, sales leads, blog posts, marketing collateral, etc.- Analyzed/updated current white papers, case studies, blog posts, etc., to ensure voice and messaging are consistent with new corporate rebranding- Collaborated with sales, engineering, and product teams to obtain updates needed to compose the weekly business update on behalf of the CEO (distributed internally) - Partnered with the sales team to pass/evaluate leads who have initiated interest in receiving a product demo - Coordinated sales events for the purposes of strengthening relationships with partners, existing clients and potential clients while positioning our value proposition in the CX market- Focused on improving our social media presence through the cultivation of relevant content and posts featuring our involvement in community outreach- Managed relationship with Forrester analysts in positioning our CX messaging - Planned events such as the corporate brand launch party Show less

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  Peterson's

  Dec 2019 - Aug 2022

  E-Commerce Marketing Manager

  - Provides omni-channel marketing strategies that drive test preparation sales for consumers (pre-high school, college, graduate school, military, and adult learners)- Helped boost overall test prep sales over 47% from 2020 - present- Promotes test prep through email promotions, newsletters, automated emails and drip campaigns to help drive conversions- Provided content for over 225 product pages, category, and sub-category pages to improve and optimize SEO keywords - Helped launch a test prep app by developing content and adding it to WooCommerce - Manages SMS program through customer journeys (subscription welcome series, cart abandonment, browse abandonment, purchase onboarding) and campaigns (monthly giveaways and promotions)- Identifies new personas and consumer segments and creates promotional programs targeting them- Develops content marketing and designed promotional materials such as infographics, case studies, print materials, images used for social media, email, and more- Authored over 160 blog posts aimed at driving test prep conversions while providing higher education and career inspiration - Connects with colleges and universities to develop custom content promoting their institutions and programs- Manages social media platforms to build brand awareness and drive subscription sales- Supported the data sales team in building email drip campaigns and marketing materials- Manages affiliate marketing programs and partnerships with publishers- Created community resource pages for military, adult learners, transfer students, and those seeking credit by exam - Developed military branch-specific pages to optimize SEO keywords and provide a resource for those seeking to enter the military - Generates reports for email and SMS campaigns and conversions, and custom content clicks and page visits - Designs surveys to seek customer feedback on test prep subscription and community resource pages Show less

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  CampusGuard

  Aug 2022 - now

  Marketing Manager