Davy Mellado

Experience

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  DavyMellado

  Mar 2012 - Aug 2016

  Photographer & Designer

  Developed digital, social, and print media content for a broad global client base including @UberFacts, National Geographic, Malibu Rum, and Zambian NGOs. -Created daily visual content for a one of the top 100 Twitter handles in the world with 14M followers-Won awards for creative content and shown in galleries around the world including Australia and New York-Regularly designed content in various mediums including newspapers, online outlets, linear TV, & more

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  IGavel Auctions

  Jun 2016 - Jul 2018

  Design Lead

  Designed highly engaging content and visuals for social media assets and websites.-Over my tenure I generated a 120% increase in average user time spent on the platform.-Redesigned the website with a more interactive UI/UX experience, which slashed annual technology overhead costs by 73% and decreased bounce rate by 33% plus increased session duration by 17%-Designed bilingual print advertisements in both English and Chinese for high-end clients and investors globally

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  The Hershey Company

  Aug 2018 - Aug 2024

  As a Senior Creative Associate, they improved advertising efficiencies that saved the company hundreds of thousands of dollars annually, conceptualized a $6.8 million promotional campaign with DC Comics, and led the first Hershey's nation-wide advertising campaign featuring a non-binary voice actor. Davy is still often called upon to provide creative ideation and project management insights that consistently cut costs and improve visual communications.Lead multi-year campaigns, brand development, and creative production in addition to managing workflow efficiencies.-Design and lead campaigns from conception to execution for company-wide departments including for the CEO, Michele Buck, while serving as a content creator, cinematographer, and art director-Developed workflow efficiencies using process insights and KPIs that reduce costs on average over $200,000 annually, boosted team collaboration, and optimized technological capabilities-Concepted and championed a $6.8M+ multiyear promotional campaign, “Discover New Voices,” with Hershey’s and DC comics focusing on the next generation of comic characters who represent and target diverse consumers-Furthered DE&I initiatives by leading an internal council of producing diversity guidelines in advertising which led to producing the first nationally run ad featuring a non-binary voice actor in the company’s history-Led end-to-end promotions with low investment and high ROI for multiple brands, including Reese's, Twizzlers, Ice Breakers, Jolly Ranchers, KitKat, and Cadbury Show less -I provide multi-year campaign ideation, creative production, and project management workflow efficiencies that are used across the company in every brand. I am a constantly requested content creator for many company-wide departments including for the CEO, Michele Buck.-I provide process insights and efficiencies for the department that cut costs and increase team collaboration while increasing technological capabilities.-I designed and manage the equipment for the in-house creative production studio at the company headquarters.-I was elected to represent the company in a special division for the advancement of public communications concerning culture-defining events Show less

  • Associate Manager Internal Communications

    Oct 2022 - Aug 2024

  • Senior Creative Associate

    Dec 2021 - Oct 2022

  • Creative Associate

    Aug 2018 - Dec 2021