Experience

• 

  Wns

  Jul 2012 - Jul 2014

  Lead associate ops

  Campaign coding & Segmentation in Unica Affinium Campaign, Interact, SQL and SAS.Conduct Data gap analysis.Analyze, Design and Testing the Unica Affinium flowchart. Creating Test cases for Interact campaign.UAT of Unica Affinium Interact campaign.Deployment of campaign.

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  Tata consultancy services

  Jul 2014 - now

  Collaborate with marketing managers to formalize go to market strategy, optimizing data pipelines and implement those by coordinating with different teams to design, develop and launch various campaigns for different products of Microsoft, such as Windows, Surface, Office 365, XBOX, MSN, Bing etc.Responsibilities: • Lead the Campaign Operations team overseeing lifecycle campaigns for Windows, Surface, Xbox, MSN & Bing Rewards, and other Microsoft products.• Requirement analysis and Campaign strategy analysis with marketing team.• Campaign coding in Epiphany, Iris (Microsoft Legacy Campaign tool), Cosmos (Microsoft Big data tool).• Data quality validations, exploration and investigations• Engaged in the Extract, Transform, Load (ETL) process for client data, leveraging it to create targeted segments and effectively support marketing campaigns.• Analyze, Design and UAT of campaigns.• Coordinating and collaboration with Microsoft wide teams to facilitate smooth campaign delivery.• Quality Check campaigns.• Analyze campaign performance and present insights using Power BI.• Develop comprehensive monthly and quarterly business reports for executive management. Show less

  • Consultant

    Sept 2018 - now

  • Business Strategy Analyst

    May 2016 - Aug 2018

  • Senior Business Analyst

    Jul 2014 - May 2016