Lisa Koitka

Lisa Koitka

Relocation Consultant

Followers of Lisa Koitka313 followers
location of Lisa KoitkaSan Rafael, California, United States

Connect with Lisa Koitka to Send Message

Connect

Connect with Lisa Koitka to Send Message

Connect
  • Timeline

  • About me

    Account Manager & Performance Marketing Specialist

  • Education

    • California State University, Fresno

      -
      Bachelor's degree Psychology
    • Wayne State University

      -
      Master's degree Psychology
  • Experience

    • Freelance (Self employed)

      Mar 2012 - Jul 2018
      Relocation Consultant

      - Provided consultative support and guidance to hundreds of Audi, Volkswagen, Airbus and MediaMarkt executives and employees during international relocations.- Worked within set timelines and guidelines to research and secure housing that fulfilled client wishes and negotiated rental contracts to meet company requirements and budget constraints.- Managed seamless client transitions while ensuring strong stakeholder relationships and communication.- Demonstrated organizational skills by managing multiple tasks, timelines and coordinating logistics. Show less

    • ASAP Gruppe

      Jun 2018 - Sept 2021

      - Conducted confidential employee exit interviews, analyzed data and presenting findings to c-level executives and managers.- Organized, documented and tracked employee development initiatives.- Organized job fairs and other activities for recruiting engineering, IT and other tech graduates. - Researched and presented new potential employee benefits to executives. - Prepared and made changes to employment contracts.- Assisted management with HR related questions. - Processed parental leave documentation. - Prepared yearly employee evaluations or exit reviews.

      • Human Resource Marketing and Employee Development Manager

        Nov 2020 - Sept 2021
      • Human Resource Coordinator

        Oct 2019 - Nov 2020
      • Assistant

        Jun 2018 - Oct 2019
    • Exito GmbH & Co. KG

      Sept 2021 - Aug 2024

      - Managed $8M annual paid search and social ad spend, delivering YOY revenue growth for clients.- Achieved 35.5% omnichannel revenue growth and a 47% rise in store visits over 12 months by implementing an innovative strategy.- Expert in campaign execution and optimization across paid search, shopping, display, Performance Max, paid social and retargeting channels.- Built, launched and optimized paid search, shopping, Performance Max and retargeting campaigns.- Conducted A/B testing for Performance Max versus standard shopping campaigns, pinning ad text versus unpinned ads, for testing ad creatives and bidding strategies.- Analyzed and presented performance KPIs in client meetings, aligning expectations, soliciting client feedback and offering recommendations. - Presented actionable website improvement recommendations to client's executive team ahead of a major relaunch. Show less

      • Performance Marketing Account Manager

        Oct 2022 - Aug 2024
      • Performance Marketing Junior Account Manager

        Sept 2021 - Oct 2022
  • Licenses & Certifications