Lisa Koitka

Experience

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  Freelance (Self employed)

  Mar 2012 - Jul 2018

  Relocation Consultant

  - Provided consultative support and guidance to hundreds of Audi, Volkswagen, Airbus and MediaMarkt executives and employees during international relocations.- Worked within set timelines and guidelines to research and secure housing that fulfilled client wishes and negotiated rental contracts to meet company requirements and budget constraints.- Managed seamless client transitions while ensuring strong stakeholder relationships and communication.- Demonstrated organizational skills by managing multiple tasks, timelines and coordinating logistics. Show less

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  ASAP Gruppe

  Jun 2018 - Sept 2021

  - Conducted confidential employee exit interviews, analyzed data and presenting findings to c-level executives and managers.- Organized, documented and tracked employee development initiatives.- Organized job fairs and other activities for recruiting engineering, IT and other tech graduates. - Researched and presented new potential employee benefits to executives. - Prepared and made changes to employment contracts.- Assisted management with HR related questions. - Processed parental leave documentation. - Prepared yearly employee evaluations or exit reviews.

  • Human Resource Marketing and Employee Development Manager

    Nov 2020 - Sept 2021

  • Human Resource Coordinator

    Oct 2019 - Nov 2020

  • Assistant

    Jun 2018 - Oct 2019
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  Exito GmbH & Co. KG

  Sept 2021 - Aug 2024

  - Managed $8M annual paid search and social ad spend, delivering YOY revenue growth for clients.- Achieved 35.5% omnichannel revenue growth and a 47% rise in store visits over 12 months by implementing an innovative strategy.- Expert in campaign execution and optimization across paid search, shopping, display, Performance Max, paid social and retargeting channels.- Built, launched and optimized paid search, shopping, Performance Max and retargeting campaigns.- Conducted A/B testing for Performance Max versus standard shopping campaigns, pinning ad text versus unpinned ads, for testing ad creatives and bidding strategies.- Analyzed and presented performance KPIs in client meetings, aligning expectations, soliciting client feedback and offering recommendations. - Presented actionable website improvement recommendations to client's executive team ahead of a major relaunch. Show less

  • Performance Marketing Account Manager

    Oct 2022 - Aug 2024

  • Performance Marketing Junior Account Manager

    Sept 2021 - Oct 2022