Varangi V.

Experience

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  Positive Ideas

  Apr 2006 - Jun 2006

  Creative Intern

  Conceptualization and Development of a new brand identity for an apparel business, targeting the youth segment. Surveying existing brand perception and designing creatives based on findings.

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  Hanmer & Partners

  Apr 2007 - May 2007

  Creative Intern

  Work on payroll accounts of the agency and designing posters, layouts, direct mailers, brochures, etc.Skills: Photoshop, Illustrator, Photography

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  Division of Housing & Food Service

  Mar 2009 - May 2010

  Marketing Assistant

  Planned, strategized and executed environmental, sustainable campaigns including poster advertisements, web layouts, flyers, awareness events, direct mailers, and other creative media based on the initiative. Decided the length, period and media for advertisements and prepared cost estimates per campaign. Generated all advertising material.Skills: Photoshop, Illustrator, Flash, InDesign

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  Leverage Marketing

  Jul 2009 - Dec 2009

  SEO/SEM Assistant

  Plan and execute Search Engine Optimization strategies for 7 accounts, develop competitive analysis report, and create reports of payroll Search Engine Marketing campaigns. Research & create keyword lists, image advertisements, and content recommendations.

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  UT Computer Laboratory

  Sept 2009 - May 2010

  Proctor

  Providing customer support for Mac OS X Leopard & Windows 2000.Managing the laboratory printers, scanners, design pads, computers, and other devices.

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  University of Texas at Austin, Department of Advertising

  Dec 2009 - May 2010

  Advertising Research Assistant

  Assist Professor Jerome Williams with research on topics such as discrimination in marketplace, and obesity & advertising by content analysis, surveys, etc. Use various databases and read related research papers to provide relevant content for inclusion in research and citation. Use Excel to sort data, apply relevant formulas, analyze emerging trends, and display results aesthetically.

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  The Advertising Show

  Feb 2010 - Dec 2010

  Associate Producer

  Plan and execute Social Media and Digital Marketing strategy for The Advertising Show, an AdAdge sponsored podcast, drive more traffic to the website, and iTunes podcast page. Track traffic, Find potential leads, keep abreast of current industry trends for show content and prepare weekly guest questions.

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  The Daily Texan

  Feb 2010 - May 2010

  Page Designer

  Using Adobe InDesign to layout publication pages.

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  The Washington Post

  Nov 2010 - Jan 2015

  • Grow top-of-funnel digital audience for washingtonpost.com and PostTV• Leverage social and content discovery channels to drive engaged traffic and support Blog/Section launches• Support “at risk” ad sales initiatives to deliver targeted audience against promised inventory• Stay ahead of the curve by testing new marketing channels in constantly evolving digital space• Architected and created marketing database that combines data from all marketing channels (Facebook, Twitter, etc.) and site metrics from Adobe Omniture to report P&L on marketing efforts• Exceeded 2014 paid traffic goals for washingtonpost.com by 5% YTD 2014• Reduced cost/video start by 85% YOY and exceeded overall marketing goal by 67% YTD for PostTV Show less • Managed the digital marketing budget and financials for brands under the Washington Post umbrella.• Established and executed low cost and ROI positive traffic generation road map for washingtonpost.com• Partnered with the advertising team and the newsroom to exceed paid site traffic goal by 13%• Managed the Digital Marketing team in the absence of Digital Marketing Director for over a year• Managed agency relationship to launch The Washington Post’s new video initiative, PostTV• Spearheaded Washington Post Jobs branding campaign online, outdoor, radio and on TV to exceed the revenue goal by 42% with 50% lower cost of the product Show less

  • Digital Marketing Manager, Audience Development

    Mar 2014 - Jan 2015

  • Sr. Marketing Specialist

    Jul 2013 - Mar 2014

  • Digital Marketing Specialist

    Nov 2010 - Jun 2013
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  OZY

  Feb 2015 - Jul 2015

  Digital Marketing Manager

  • Grow top-of-funnel digital audience for ozy.com• Manage campaigns and budgets across Outbrain, Facebook, Twitter, StumbleUpon, Gravity, Zemanta, Disqus, Taboola, etc.• Increase email subscriptions via earned, owned, and paid media for OZY's Presidential Daily Brief and Daily Dose newsletters• Create and deploy email marketing campaigns and newsletters for OZY.com• Develop global business partnerships to distribute OZY content. • Manage partnerships with PBS, Huffington Post, CNN, Onet, Nearpod, etc Show less

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  Ellucian

  Aug 2015 - Nov 2016

  Manager, Digital Marketing

  • Generate leads via paid digital channels for Ellucian globally.• Strategy, planning, and execution of media buys across higher education and thought leadership publications• Manage Google SEM campaigns for Ellucian in North America, Canada, Europe & Middle East. • Increased SEM conversions by 125% and decreased cost/converted click by 46.5% YoY• Started Bing campaigns for Ellucian from the ground up• Manage Display and Retargeting campaigns on various platforms• Brand, engage, inform and generate demand using Ellucian's Social Media channels. Manage day-to-day presence as well as event social media• Increased Global Social Impressions by 74%, and engagement by 31% YoY for signature event: Ellucian Live 2016 Show less

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  Voraco

  Jan 2017 - now

  Founder & CEO

  At Voraco, we are proudly independent thinkers and makers.We are strategists, designers, writers, entrepreneurs and project managers.We are also shoppers, investors and travelers.We are global citizens with local tastes. Our collective experiences make us dreamers, doers, believers and storytellers. We are Voraco.-----Services:Digital MarketingWebsite OptimizationSearch Engine Optimization (SEO)Search Engine Marketing (SEM)Content WritingProduct Positioning and DescriptionsEmail MarketingSocial Media Marketing-----Brand DevelopmentBrand StrategyCompany/Product NamingBrand ArchitectureVisual Identity DesignBrand GuidelinesBrand Voice & MessagingTaglines & Copywriting-----Communication DesignBrand CommunicationPitch Decks and PresentationsAdvertising (Digital & Traditional)Packaging DesignMarketing & Sales CollateralsBranded PhotographyBrand Films Show less

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  Voraco

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  Founder & CEO