Julia Dunlop

Experience

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  Aetna

  Jan 2009 - Jan 2010

  Strategic Marketing Intern

  I helped re-design Aetna's website to be more user friendly. I also put together newsletters for Aetna members. I did testing for mobile applications. I also did some SEO work for Aetna involving revamping key meta data. I also created several marketing plans that were trying to increase Generation Y's knowledge of Aetna and health insurance in general.

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  Archimerc LLC

  Sept 2012 - Nov 2012

  Social Media Specialist

  I developed and maintained the social media platform for Archimerc LLC a signing agency based in Doylestown, PA. I took care of all their social media needs, from scheduling posts to analyzing traffic. Educating the employees on how to continue to maintain and best leverage their social media sites to gain more customers were my main objectives.

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  Rodale Inc.

  Nov 2012 - Mar 2018

  Focus on creating new affiliate partnerships that drive the most revenue while managing current partnerships and striving to increase revenue always. Navigate multiple affiliate networks and negotiate direct sponsorship deals with advertisers to drive the highest commission rates and fees. Analyze affiliate commerce data from various platforms and strategically suggest advertisers that editors should incorporate into content. Provide insight on performance of current partnerships and identify new advertisers to work with. Review and analyze data from in-house e-commerce sites and identify high value traffic sources. Provide insight to key stakeholders on the affiliate business overall as well as internal e-commerce performance. Show less I analyze data from Rodale's websites--Men's Health, Women's Health, Prevention, Runner's World, Organic Gardening, Bicycling, Running Times, and Rodale News. On a daily basis, I create and distribute various reports on how our sites are performing and how visitors are interacting with our sites. I assist key decision makers in understanding the behavior of our visitors. I also focus on ad hoc analysis of our sites' traffic for editors, sales planners, marketers, and various managers in order to get a grasp on a multitude of visitor segments. In addition to reporting and analyzing, I validate that tagging and tracking on all our sites is functioning properly and collecting data. Show less

  • Commerce Channel Manager

    Jun 2017 - Mar 2018

  • Web Analyst

    Nov 2012 - May 2017
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  Pepperjam

  Jun 2018 - Oct 2019

  Account Manager

  I manage the affiliate programs for elite advertisers through the Pepperjam network. My focus is on fostering partnerships with publishers and optimizing marketing efforts to increase ROI. I continually analyze my programs and frequently test new strategies to meet and exceed KPIs. I present competitive analyses, recruitment tactics and new technology opportunities to my advertisers to help them grow. Together with publishers we drive incremental revenue for all parties involved.

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  El Toro Interactive, LLC

  Oct 2019 - now

  • Director of Affiliate Marketing

    Jul 2023 - now

  • Associate Affiliate Director at El Toro Interactive, LLC

    Apr 2021 - Jul 2023

  • Senior Account Manager

    Oct 2019 - Apr 2021