Daniela Wong Luquez

Experience

• 

  Boston University Student Government

  Oct 2021 - May 2023

  • Collaborated with a team of 4 students to design a detailed tour guide of the city of Boston for incoming and current students to submerge themselves into the New England culture• Represented the Questrom Student Government by attending two weekly meetings and voting on pertinent issues to resolve conflicts the student body faces

  • Head Questrom Student Government Senator

    May 2022 - May 2023

  • Questrom Student Government Senator

    Oct 2021 - May 2022
• 

  The Guerrilla Marketing Society

  Jan 2022 - Jan 2024

  • Collaborated with a team of 8 students to develop a marketing strategy for the owner of Buttah Beauty, a small all-natural product skincare brand, to build company awareness and attract potential local customers• Presented a slideshow featuring suggested marketing tactics that were developed according to the industry information that was analyzed

  • Strategic Planner

    Jan 2023 - Jan 2024

  • Marketing Consultant

    Jan 2022 - Jan 2023
• 

  International School of Paris

  May 2022 - Jul 2022

  Marketing And Advertising Intern

  • Created content for the company’s social media accounts such as Instagram, Vimeo and Facebook which resulted in a 68% increase in Instagram likes throughout the month of July • Curated personalized packages of essential information concerning the admission processes for prospective families to build the school’s student base and encourage student retention• Implemented a website redesign by updating information of student directories, newsletters and educational videos of past events held at the school Show less

• 

  Global Bank

  Aug 2022 - Aug 2022

  Marketing Intern

  • Supervised the validity of graphic design elements designed by an external graphic design agency that showcased released products by the company which were implemented on the newly updated website • Prepared daily 15-slide PowerPoint reports to present to superiors the newly published content in competition’s banks social media accounts and compared it to the company’s current publications• Participated in daily meetings to foresee the metrics the company’s social media had been implementing and conceived ideas to increase current social media engagement Show less

• 

  Boston University

  Sept 2022 - Jan 2024

  Student Desk Assistant at Yawkey Center for Student Resources

  · Input daily entries of career counseling sessions with programs such as Microsoft Outlook and Google Sheets· Provide relevant information about the resources hosted by Boston University’s Center for Career Development and Educational Resource Center· Operate alongside other Student Desk Assistants in the organization of the administrative tasks using programs such as TutorTrac and Sling· Monitor reserving rooms for students

• 

  Boston University Questrom Student Government

  Jan 2023 - May 2023

  Vice President of Internal Affairs

  • Directed meetings, contact lists and attendance records for applicable positions to help the club keep track of member’s performance and engagement• Oversaw two committees to approve of events, initiatives and member contribution• Communicated with faculty and staff and reserved rooms in order to create events for the student body

• 

  The Estée Lauder Companies Inc.

  Jun 2023 - Aug 2023

  Consumer Marketing Intern - Latin American Distributor Markets
• 

  Boston University International Student Organization

  Sept 2023 - Jan 2024

  Vice President of Internal Affairs
• 

  Augustine Jewels

  Feb 2024 - Apr 2024

  Marketing and SEO Intern

  • Optimized website content for search engines by conducting keyword research and implementing on-page SEO strategies, improving website traffic by 22% and leading to a 9% uptick in sales• Developed detailed reports on competitor SEO performance and social media trends, delivering actionable insights that informed the company’s digital marketing strategies and boosted online presence by 11%