Experience

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  Aiesec

  Sept 2015 - Dec 2016

  In charge in creating, designing, executing, evaluating, and leading Outgoing Exchange Global Community Development Program team. During the time, I have learned to cooperate and synergize with other Executive Boards in AIESEC BINUS and AIESEC Indonesia. I also have gathered the experience in general, event, and people management, backward planning, creative presentation, leadership, branding, progress monitoring, financial report, and evaluation. For Incoming Exchange. Finding, interviewing, and giving documents for exchange participants from abroad.

  • Local Committee Vice President

    Mar 2016 - Dec 2016

  • Local Committee Staff

    Sept 2015 - Feb 2016
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  Bina nusantara university

  Feb 2016 - Jul 2016

  Psychology lab assistant

  Teaching practical skill of observational and interviewing method in psychology. Activities include weekly meeting with theory class' lecturer regarding topics delivered, designing delivering materials (i. e. games, quizzes, and presentations), coordinating observation locations with Lab PIC and partners, mentoring and scoring students' mid and final paper projects, and evaluation meeting with laboratory PIC and other Lab Assistants.

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  Habitat for humanity indonesia

  Oct 2016 - Jan 2017

  Program officer intern

  Acted as program administration and evaluation intern. In charge of administration, report making, also designing and conducting evaluation and monitoring surveys.

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  Universitas bina nusantara (binus)

  Jun 2017 - Sept 2017

  Associate trainer

  Assist main trainer and deliver training materials in related topics (i.e. professionalism and communication) to Buddy Coordinators for Freshmen Enrichment Program 2017.

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  Path

  Nov 2017 - Jan 2019

  Handling content distribution across multiple social media platform, including Instagram, Facebook, and YouTube of Space#. Also handled multiple accounts in Path platform, including marketing social media brand, and execute social media plannings; including production of non and original contents, and increasing brand awareness and engagement.

  • Marketing Strategist

    Feb 2018 - Jan 2019

  • Social Media Relations

    Nov 2017 - Feb 2018
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  Dentsu x

  Jan 2019 - Jan 2021

  Digital media planner

  In charge of planning a holistic strategy of paid digital advertising campaign; understanding business, analyzing opportunities, designing campaign strategy, audience analysis, amplifying technology and creative touch for media amplification beyond given brief.On day-to-day level, the role challenges me to implement the media tactics for branding and performance campaigns, providing a thorough analysis on campaign reports and delivering excellence in account servicing. I am also in charge for administrative tasks related to digital media buying.Experienced in handling telco, automotive, and fin-tech industry. Show less

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  M&c saatchi performance

  Jan 2021 - now

  Managing, executing, and overseeing work in App Store Optimization and Media across APAC Market. M&C Saatchi is a specialized app performance marketing agency.Implementing end to end performance of app marketing across social channels (Google, Facebook, TikTok), ad networks, and programmatic channels through support of MMPs.Collaborating with partners to test new innovations to optimize campaign towards in-app events and business metrics.Strategizing in pitches and QBRs.

  • ASO & Media Manager

    Apr 2024 - now

  • Digital Media Planner

    Apr 2022 - Apr 2024

  • Sr. Media Executive

    Jan 2021 - Apr 2022
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  Kominfo

  Oct 2021 - Dec 2021

  Digital media speaker

  In aim to support speedy Literasi Digital (Digital Literation) program from the government in Indonesia needed due to COVID, I constructed and mentored mass audience across Indonesia about Digital Safety, Digital Media, and Digital Ethic topics for around 30 online sessions.

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  Jayjay

  Jan 2022 - Dec 2023

  Digital marketing mentor

  Collaborating with JayJay to construct a digital marketing module and conduct series of classes relating to end-to-end digital paid campaign design. My classes are still accessible at JayJay.co