Osbourne Traill

Experience

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  Ziff Davis Media

  Jan 1997 - Jan 2005

  Account Executive

  Ziff Davis Media Inc. is a global special interest Media Company focused on the technology and game markets. Reaching over 17 million readers per month, the company provides total market coverage—from corporate technology buyers and users to consumer enthusiasts and gamers—through its portfolio of award-winning print and online brands.Responsibilities included: Building and maintaining territory ad revenue vs. budget. Developing new and continuing business through prospecting and building relationships with key accounts and agencies, as well as servicing and maintaining active and existing account.Establish personal relationships by conducting a high volume phone and face-to-face sales calls. Set territory sales agenda including prioritizing and organizing sales calls for maximum dollars. Work with sales partner to optimize efficiency of territory. Conduct regular analysis of territory “big picture” forecast. Communicate account leads to print and online sales. Show less

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  AutoTrader.com

  Jul 2005 - Aug 2007

  Advertising Consultant

  Responsibilities include developing and maintaining quality relationships with automotive dealers. Working closely with dealers in assigned territory, providing sales-assessment of their Internet advertising needs, and offering a creative solution to help dealers achieve their individual business and sales objectives.

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  Cox Automotive Inc.

  Aug 2007 - May 2016

  District Sales Manager

  The District Sales Manager has a strong focus on employee development, training and the overall management of their assigned area. They are responsible for interpreting and driving the vision of the company, division, and region while developing a vision, plan, and strategy to ensure their team meets all goals. The District Sales Manager forecasts revenue while maintaining a budget, and attain new business and billing goals. They are responsible for keeping their team focused on reaching and exceeding goals and standards in spite of any challenges that exist and focus everyone’s efforts on building strong business relationships with their customers. Responsibilities· Work with Regional Sales Director to forecast revenue for District and keep headcount and turnover at acceptable levels.· Build and develop a team environment with good morale, a positive energy, and goal-oriented culture. · Grow billings to meet and exceed business goals. · Manage expense budget effectively and act in a fiscally responsible manner. · Identify potential retention issues and work to resolve them with the appropriate people, resources, and information.· Interview and identify talent in partnership with the Talent Acquisition team in order to fill positions quickly with capable employees. · Partner with all regional and corporate staff to ensure that the district is working in a cooperative manner toward the region and the company’s success. · Be involved in business/professional organizations in order to build professional relationships that will help the company grow its business. · Drive accountability in the team to reach goals.· Work with team to identify, understand and find solutions to solve problems and have the ability to probe into the details to find the underlying issues. Show less

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  Dealer Product Services

  May 2016 - Mar 2017

  Manager

  Recruited to grow sales team, region, and manage major account groups within Northeast Region. Expand market share by increasing customer base, maximizing product adoption, and limiting cancellations.

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  GS Marketing

  Mar 2017 - Dec 2018

  Account Executive

  As an Account Executive at GS Marketing, I successfully developed and maintained relationships with automotive dealers in the Greater New York City Area. Through sales-assessment of their Internet advertising needs, I offered creative solutions to help dealers achieve their business objectives. Additionally, I honed my skills in relationship management and sales strategy to drive results for the company.

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  Cox Automotive Inc.

  Dec 2018 - Jul 2019

  Senior Performance Consultant
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  FordDirect

  Jul 2019 - now

  Digital Performance Manager

  As a Digital Performance Manager at FordDirect, I partnered with Ford dealers to elevate their digital presence and exceed dealership goals. Utilizing data-driven strategies, I implemented solutions to drive sales, enhance service offerings, and improve customer satisfaction. • Developed and executed digital marketing campaigns to increase online visibility and drive traffic to dealerships.• Analyzed performance metrics to optimize digital strategies and achieve measurable results.• Collaborated with cross-functional teams to implement innovative solutions and drive business growth. Show less