Asya Van Basselaere

Experience

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  Marjinal Porter Novelli

  Sept 2014 - Aug 2015

  Public Relations Intern

  During my internship at Marjinal Porter Novelli, I had the opportunity to contribute to media operations for clients such as HP, DHL, Ünlü&Co, and Eyüp Sabri Tuncer. This included preparing detailed media outcome reports, conducting thorough competitive research, and translating press releases. I also contributed to managing media budgets and creating media plans, showcasing my attention to detail, organizational skills, and the team's trust in my capabilities.

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  Türkiye Girişimcilik Vakfı

  Jan 2016 - Feb 2017

  Intern

  In my time with the Turkish Entrepreneurship Foundation, I actively participated in various aspects of the organization's operations. This involved strategic management of the foundation's social media channels, continuous curation and updating of content for the company blog, development of impactful corporate presentations, and thorough research for grants. Additionally, I wrote a report analyzing why successful applicants for the Fellow program tended to cluster geographically in specific regions of the country. Show less

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  BeeSportive

  Jul 2016 - Jan 2018

  Marketing Communications Coordinator

  As the Marketing Communications Coordinator at BeeSportive, a dynamic sports startup connecting sports partners via a mobile application, I took a lead role within the marketing team. This involved a diverse range of responsibilities, including creation and development of brand identity, management of social media channels, coordinating sponsorships, organizing promotional events and talent management. Additionally, I actively contributed to the app design process and assisted in the preparation of investment presentations. Show less

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  Unlimited Legwear

  Dec 2019 - now

  As the Head of E-commerce at Unlimited Legwear, I oversee the brand's e-commerce strategy, channel management, business development, pricing strategies, digital marketing initiatives, and supplier management. My role involves analyzing sales data for insightful reporting and leveraging this data to optimize our online presence and drive growth. Additionally, I manage the team that is responsible for the fulfillment processes and customer service.

  • E-Commerce and Marketing Coordinator

    Sept 2020 - now

  • Social Media Marketing Specialist

    Dec 2019 - Sept 2020
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  Bircom İyi Teknolojiler.

  Oct 2021 - Apr 2022

  Digital Marketing Specialist

  In my role as a Marketing Specialist at Bircom, I contributed to the digital media operations of the brands Hifilife and Kulaklık.com. This included executing Meta and Google Ad campaigns, optimizing performance, managing budgets, and implementing test-and-learn strategies for valuable insights. Additionally, I managed social media accounts, handled all mailings, contributed to the development of the brand website, and worked closely with the Head of Marketing in preparing the yearly media plan.

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  Publicis Groupe

  Apr 2022 - now

  In my role as a Senior Executive at Publicis Media, I collaborate with two distinct teams: Client Success and Strategy. On the client success side, I handle client relationships for renowned brands such as Disney, Swarovski, and CarrefourSA create and refine digital media plans, analyze campaign performance and generate reports, manage invoicing and oversee global reporting and briefings. On the strategy front, my responsibilities include developing strategies for campaigns, conducting market research and analysis, delivering client presentations, providing performance reports, and crafting informative monthly newsletters and emailings.I was honored to receive a two-level promotion at once, a testament to my outstanding performance and dedication to my work. Show less

  • Senior Client Success & Strategy Executive

    Jul 2023 - now

  • Assistant Strategy & Digital Executive

    Aug 2022 - Jul 2023

  • Strategy & Digital Intern

    Apr 2022 - Aug 2022