Experience

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  Rapha racing limited

  Dec 2010 - Jan 2015

  Uk and ireland marketing manager

  Second in-command of regional marketing for Rapha, I joined in 2010 and played a key part in its success up until my departure in early 2015. I supported and developed the UK and Ireland regional marketing strategy, creating pillars of focus and drove the inclusion of a new region into the strategy. I played a heavy hand in its execution from team recruitment and line management, supplier negotiation, budgeting and project management. My role was incredible versatile and at times saw me lead European ground activation in France, Spain, Germany and Ireland through events marketing and sponsorship. Upon joining Rapha the workforce had quadrupled to 200 and for two years it featured on the Times FastTrack 100. Show less

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  Opendesk

  Dec 2014 - Dec 2015

  Head of brand and marketing

  Designed Everywhere. Made Here. I joined Opendesk, a tech start-up in east London, towards the end of 2014 as Head of Brand and Marketing on a 12 month full-time contract. The company was in high growth mode and my remit focussing on brand positioning and creating and executing a digital and events marketing strategy to generate leads and create awareness. I was part of the leadership team and collaborated with the founders, helping take conceptual strategies into executable actions. I also led a team plus two agencies, design freelancers and photographers.The major highlight of my time at Opendesk saw the company close a funding round at the end of 2015 which tripled its value since I joined. Show less

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  Freelance marketing and creative services

  Nov 2015 - Apr 2017

  B2b and saas brand and digital marketing consultant

  Start-up and tech marketing and digital consultant. Supported industries in retail, ecomm, PR, radio, recruitment and live events.

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  St michaels at bowes junior school

  May 2016 - Jul 2018

  Governor

  Member of the Governing Body for St Michaels at Bowes Junior school in North London.

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  Three.

  Apr 2017 - Feb 2019

  A new extension to my contract, I was responsible for Three’s digital acquisition and communication on performance, execution and strategy. This covered PPC, Social, Display and also offline channels such as radio and OOH. I was the lead agency contact and Google/Facebook company representative with seven-figure budget accountability. The main focus was to drive growth and acquisition and look for opportunities to deliver omnichannel optimisation and multi-brand integration. Part of the core leadership team, I launched SMARTY in 2017 - the first mobile network to discount any unused data off your next month, and the first to unify data in and out of your plan. Initially, only a six-month contract, Three extended it twice after which I started working on the main brand. Accountable for brand creative, communications, propositions and digital optimisation for the newly created New Segments branch of Three. https://smarty.co.uk

  • Marketing and Comms Lead

    Apr 2018 - Feb 2019

  • Head of Marketing and Comms - SMARTY

    Apr 2017 - Apr 2018
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  Reuters

  Mar 2019 - Jun 2019

  Global product marketing consultant (project)

  The international news agency market is facing challenging times, and I was brought in to create and execute a new comms project across Reuters' global product portfolio.

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  Vodafone

  Jul 2019 - Dec 2021

  Head of gtm - promotions and pricing

  Responsible for the delivery, commercial management and Director-level stakeholder relations for all Vodafone UK's tactical pricing and promotions. Focussed on delivering the launch of the key trading peaks for Vodafone; Christmas, Black Friday and the Winter Sale.Awarded best-in-class go to market strategy for Vodafone’s Black Friday by the UK Consumer Director.

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  Input output (iohk)

  Dec 2021 - Jan 2024

  Head of product marketing - governance

  Leading the marketing, events and community team working on Cardano's governance. Includes bootstrapping Intersect, a member-based organization for the Cardano ecosystem. Part of the leadership team designing and delivering Cardano's era of governance, Voltaire, at IOG.

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  Intersect mbo

  Jan 2024 - now

  Marketing and communications director