Experience

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  Promotion technology group

  Apr 2008 - Sept 2009

  Project manager

  Worked as project manager to help recruit audio visual technicians to install straps and security to television displays for over 500 Foot Locker’s through out the United States. • Assisted technicians and possible clients on speaker installments. • Worked directly with technicians and electronic companies to negotiate and expedite problem contracts• Conducted inventory and kept updates of technician’s progress.Managed pending contracts of 25 sales associates, and recruited potential client Show less

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  The silk road travel channel

  Jul 2009 - Jan 2012

  Entrepreneurship

  Generated international brand awareness to South Korea’s tourism organization. Created content in order to educate, entertain and inspire visitors while exploring South Korean culture. Implemented digital strategy and community out reach programs to create an audience of over, 120,000 unique visitors a month.• Lead marketing efforts to build online community for all social media platforms and website.• From 2011-2013 brought in over 125,000 unique visitors. As of 2013 had almost 500,000 unique visitors, over 2 million total Youtube views and 10 million NAVER views.• Created advertisements, banner ads and content to generate online revenue through google ad words and outside investors, sponsors and advertisers.• Driver of content and digital strategy to build the Silk Road brand, resulting in media coverage and exposure on blogs with over a million unique visitors a month., Show less

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  Discovery business systems, inc.

  Mar 2012 - Oct 2013

  Creative director

  Responsible for the development and management of all digital marketing programs, content creation and video production. Worked closely with each client and account to help produce high quality branding videos in order generate leads and increase brand awareness.• Pitched and produced a corporate branding video for a major restaurant franchise. The branding video was used to help educate and entice people about franchise opportunities.• Scripted, wrote and produced a company branding video for the largest business networking agency in Michigan. The video was used to connect small and medium businesses to resources, networks and out reach opportunities. * Created sales presentations and digital strategy for The Michigan Real-estate Masterminds. The presentation was given to 8 realty networking events in regards to education on the digital market and how to generate leads through video content and social media. Show less

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  Savvy digital productions inc.

  Oct 2013 - Jan 2015

  Co-owner and director

  Savvy Digital is a digital marketing agency that specializes in marketing strategy, content creation and distribution across multiple industry segments. Responsibilities included working directly with clients strategically to develop brand awareness, direction and digital campaigns. As a co-owner, I worked with and managed a team with various skill sets around video production, content creation, and social media management and distribution. Highlights included: • Pitched, scripted and produced a commercial for established 30-year brand specializing in shoe and sports apparel. Commercial was aired for 90 days nationally and was responsible for a successful new brand launch in the Midwest.• Created content and brand imaging for fundraising efforts for a major cancer non-profit. The non-profit soared past their fundraising goals by over 100K and successfully raised over $500,000 for families in need.• Developed digital marketing campaigns combined with social media delivery for a regional wellness and CrossFit organization. Oversaw and executed on a digital strategy for a new flagship location in Detroit and exceeded new membership goals by 50%.• Produced, directed and distributed a documentary for a very well known football player who launched a foundation in 2008 to help inner city children and schools receive funding and hope. The 3 Part Documentary was nominated for an award and was responsible for growth in the non-profit through donations. Show less

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  Mr. alan's shoes & sportswear

  Jun 2015 - Oct 2017

  Director of marketing

  Responsibilities included conducting high level strategy and execution for 17 existing sneaker retail chains in order to increase brand equity and sales by 7-10 percent every year. * Direct and organize all new store openings to ensure a successful launch into the market place. * Help create all events, sneaker releases and campaigns to drive traffic and business. * Create all commercial content, video, documentaries and recaps for Mr. Alan’s and POGO. * Organize, budget and allocate TV and Radio buys for each marketing campaign. * Research new territory or current locations to conduct marketing strategies and forecasts pertaining to each area.* Contribute to marketing effectiveness by identifying short- term and long range issues that must be addressed, providing information and commentary.* Oversee all production and creative content to ensure Mr. Alan’s brand equity is upheld in the community.* Work directly with all PR sources, news releases and story related issues to Mr. Alan’s and POGO. Show less

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  Bakes & kropp fine cabinetry

  Oct 2017 - Oct 2019

  Director of marketing

  * Manage all marketing efforts on behalf of 4 geographical locations in New York City, Hamptons, Long Island and Michigan.* Analysis of marketing database and metrics to determine best course of action in brand growth and return on investment.* Develop short and long-term plans and budgets for marketing/communication/PR programs and its' activities* Partner with Graphic Designer on brand identity, new collateral and communication efforts (web, mail, social etc.)

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  Sun communities & sun outdoors

  Oct 2019 - now

  Oversee field marketing, home sales marketing, digital marketing, online reputation and social media production for Sun Outdoors and Sun Communities. Co- Creator of Campfire Convos- https://www.youtube.com/playlist?list=PLJYwBi0JLvpzcGuOxydCKOg8dI9moBmNT

  • Vice President, Marketing

    Feb 2024 - now

  • Director of Social Media

    Oct 2019 - Feb 2024