Experience

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  Bmw group south africa

  Jun 2014 - Jul 2014

  Intern

  The project was to optimise temperature control for factory worker comfort and energy-saving goals.Conducted thorough research and analysis to understand the existing temperature control systems, worker preferences, and energy usage patterns.Collaborated with a multidisciplinary team of engineers, facility managers, and workers to gather insights and develop a comprehensive understanding of the challenges and opportunities.Utilized data-driven approaches, including sensor data analysis and energy audits, to identify inefficiencies and potential areas for improvement.Designed and implemented a temperature control system that leveraged smart technology, enabling personalized comfort settings for workers while minimizing energy waste. Show less

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  Toyota motor corporation

  Nov 2014 - Jan 2015

  Intern

  Assisted in the planning and execution of design research studies, including recruiting participants, conducting interviews, and analyzing data.Contributed to the development of user personas and customer journey maps to inform service design strategies.Conducted competitive analysis and benchmarking to identify best practices and industry trends.Assisted in the creation of design deliverables, such as wireframes, prototypes, and visual designs, based on user insights and project requirements.Collaborated with multidisciplinary teams to ensure consistent and cohesive user experiences across different touchpoints. Show less

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  Freelance

  Feb 2017 - Jun 2020

  Web designer & webmaster

  Oversaw and maintained the technical aspects of multiple websites, ensuring optimal functionality, efficiency, and server performance.Spearheaded analytics initiatives, closely monitoring and analyzing website statistics, behaviors, and user engagement metrics.Pioneered SEO strategies and collaborated on cross-functional campaigns, leading to significant organic traffic growth and enhanced online visibility.Worked closely with the social media team to bolster the synergy between social platforms and website landing pages; optimized paid marketing campaigns, including SEM and SMM.Regularly monitored and adjusted KPIs, focusing on traffic optimization and enhancing user experience.Designed and implemented effective customer journeys and CTAs, seamlessly integrating with our marketing automation tool.Prototyped and launched new website pages, continuously improving user flows and overall visitor experience.Conducted rigorous cross-browser, cross-OS, and cross-device testing to ensure website compatibility and performance. Show less

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  Bud buddies

  Jun 2019 - Oct 2023

  Service designer & ux researcher

  Lead service design projects from concept to implementation, collaborating with cross-functional teams to deliver seamless, user-centric service experiences.Led marketing initiatives, including social media campaigns and influencer partnerships, to build brand awareness.Developed and executed customer acquisition strategies to attract and retain a loyal customer base.Optimized internal systems and processes, enhancing organizational efficiency and productivity.Collaborated across departments to foster innovation and teamwork, contributing to sustainable growth.Took ownership of omnichannel communication strategies and digital marketing campaigns.Designed and launched an e-commerce website (WordPress)Utilized SEO to copy write content to get the website more traffic and rank first for selected keywords. Show less

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  Ministry of environment of estonia / keskkonnaministeerium

  Aug 2021 - Jan 2022

  Student designer

  Collaborated with the Estonian Environmental Agency on a groundbreaking speculative design project, aiming to illustrate the consequences of polluting the Baltic Sea.Conducted extensive research to understand the environmental challenges and implications of pollution in the Baltic Sea region.Utilized speculative design methodologies to create thought-provoking scenarios and artifacts that depicted the potential future outcomes of continued pollution.Engaged with stakeholders, policymakers, and the public to facilitate discussions and raise awareness about the urgent need for environmental preservation.Developed immersive and interactive design installations that conveyed the environmental impact of pollution, sparking empathy and inspiring action.Presented the speculative design project at an exhibition, and public forums, generating significant attention and stimulating dialogue on sustainable practices.Collaborated with environmental experts, scientists, and other designers to ensure the accuracy and scientific credibility of the speculative design concepts.Actively engaged in advocacy efforts, using design as a platform to influence policy, promote sustainable behaviors, and drive positive change.Continuously explored new methods and technologies in speculative design, aiming to push boundaries and provoke critical thinking about pressing environmental issues. Show less

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  North estonia medical centre

  Sept 2022 - Jan 2023

  Student service designer

  Successfully initiated and facilitated a co-design project at a prominent hospital to improve patient adherence to physiotherapy treatments.Collaborated closely with healthcare professionals, patients, and other stakeholders to understand the challenges and opportunities within the current physiotherapy process.Conducted in-depth interviews and observations to gain insights into patient experiences, motivations, and barriers to adherence.Utilized co-design workshops and participatory design techniques to engage stakeholders in generating innovative solutions together.Facilitated open and inclusive discussions, ensuring that diverse perspectives were considered and that the voices of patients and healthcare providers were heard.Employed visual tools such as journey mapping and service blueprinting to visualize the patient experience and identify pain points and areas for improvement.Synthesized research findings and co-design outputs to develop actionable recommendations and solutions.Collaborated with the hospital's design team and relevant stakeholders to implement and iterate on the proposed solutions. Show less

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  Foxway group

  Jan 2024 - now

  Webmaster