Ionela Toma

Experience

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  MallMania

  Mar 2005 - Aug 2006

  Editor

  MallMania is a lifestyle and shopping magazine. As an Editor, I had to do research, interviews, write articles, find new subjects for the articles and proofreading.

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  Zile si Nopti

  Apr 2006 - Nov 2006

  Editor

  As an Editor, I had to do research, interviews, write articles, find new subjects for the articles and proofreading.

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  Pastel Age

  Sept 2007 - Aug 2008

  Copywriter

  Pastel Age is an event management agency, with PR and advertising projects as well. As a copywriter, I was responsible with the verbal and creative form of the concepts, event naming, as well as complex presentations, sparkling headlines and body texts.

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  ABplus Events

  Sept 2008 - Jan 2009

  Marketing Executive

  In charge with the communication campaigns for the events organized by the company, planning and implementation.My main responsibilities:- Conceiving and implementing communication campaigns (ATL andBTL) for the events.- Creating Power Point presentations for sponsors and partners, copywriting for TV and radio commercials.- Negotiating media partnerships and contracts.- Organizing press conferences.- Event reports.

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  Truisme

  Jan 2009 - Mar 2010

  Project Manager/Copywriter

  Truisme is a Public Relations & Communication shop based in Iasi which offers consultancy, copywriting, event management and media relations services. More, the agency unrolls Internal Communication and CSR special programs.Main responsibilities:- Finding and shaping the concepts.- Creating Power Point presentations for sponsors and partners.- Copywriting (the TV and radio commercial included).- Representing the company in the relationship with the public authorities - Implementing the events (including the press conference). Show less

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  NNC Services

  May 2010 - Feb 2011

  Communication Executive

  NNC Services is a marketing and management consulting agency for IT companies (Clients: OSF Global Services, CodeMyImage, LearnIT4Less, ZebraPay, AgileWords, Pras Consulting, InCrys etc). Main responsibilities:- Liaising with clients and interpreting their briefs.- Working in account teams.- Developing creative ideas and concepts, including for marketing events.- PR: writing and distributing press releases, media monitoring.- Writing clear, persuasive, original marketing materials, from case studies, brochures and articles to white papers and factsheets.- Website content management.- Research. Show less

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  Pastel Group

  Feb 2011 - Jan 2015

  Senior Copywriter

  Pastel is a communication agency with a main objective: to create complete brand experiences. Clients I’ve worked for: Mondelez, Colgate, Tenaris, Heidi Chocolat, Avon, Gabriela Szabo, Sport for Life social campaign, Romanian Athletics Federation, District 1 Bucharest City Hall, Unilever Food Solutions.Main responsibilities:- Developing creative ideas and concepts, transforming them into words and presentations for the clients.- Contributing to the communication plan of the campaigns.- Social media activities (blog and Facebook accounts administration).- Website content management.- Content management for marketing and communication collaterals (brochures, posters, flyers, press releases etc)- Internal communication strategy and materials (newsletters, intranet articles, posters, brochures).- CSR activities: strategy and different activities to support the events of Sport for Life social campaign.- Other areas of expertise: event copywriting, brand communication, naming etc. Show less

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  Desene de Aman

  Jan 2015 - now

  Illustrator

  Creating a little colourful world with big smiles and happy souls: https://www.instagram.com/ionelatoma/

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  IBM

  Jan 2015 - now

  Main responsibilities: - Part of the announcements team, providing design and communication advice (e.g. in charge of creating social tiles for the announcements, designing and building coverage reports, pulling out the metrics and analyzing the data). - Designing and creating the weekly reports with coverage from the previous week. Even more, redesigning the reports annually making them user friendly and customized for every platform. - Supporting the Middle East and Africa External Relations team with their daily, weekly, monthly and quarterly tasks, thus helping enhance the productivity and efficiency of the team. - Being the data analyst of the team, pulling out the metrics on a weekly basis, but also on specific occasions (e.g. after every announcement), analyzing it and making recommendations. - Focal point for various worldwide events and supporting the whole journalist nomination and registration process, followed by the coverage reports.- Building different kind of presentations for the MEA Comms leadership team.- Media monitoring & social listening. Show less

  • Designer / IBM Client Engineering

    Jun 2022 - now

  • Communications Leader - EMEA Technical Community

    Jan 2020 - Jun 2022

  • External Communications Specialist - Middle East & Africa

    Jan 2015 - Jan 2020