Experience

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  Cme and bozell

  Jan 1993 - Jan 1997

  Senior copywriter and partner

  Jeep print, outdoor and broadcast work with productions in Arizona, New Mexico, Colorado, Utah, and L.A. Chrysler work included the national tagline that followed "Advantage: Chrysler" with "Real Advantages for the Real World." Participation in a Hush Puppies pitch landed Wolverine Worldwide.

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  Mccann-erickson

  Jan 1997 - Jan 2002

  Senior copywriter and acd

  A lead writer and part of a senior team assigned to Buick brand advertising, Buick Golf, GM Corporate accounts and Delphi. Entrusted to direct daily workflow and present to key clients.

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  Leo burnett

  Jan 2002 - Jan 2006

  Senior copywriter

  Developed creative and followed concepts through production for Pontiac and Cadillac divisions of General Motors. Campaigns encompassed broadcast, radio, print, outdoor, internet and guerilla marketing for both National and Retail accounts.

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  Centigrade

  Jan 2006 - Jan 2009

  Formerly FUSE Communications, I created and guided all editorial content for Audi Magazine and assisted with other Audi projects. Magazine duties included hiring contributing editors, interviewing notable individuals, writing articles, keeping magazine on schedule for press, presenting to the editorial board and helping to establish and maintain the vision of each issue. Also focused on other luxury niche brands including Flexjet private jets, A.Link Diamonds, and Lamborghini, with website, direct mail and other CRM initiatives. [Work as freelance Editorial Director for Audi Magazine continued at RTCRM afterwards.] Show less

  • Editorial Director

    Jan 2007 - Jan 2009

  • Freelance Writer

    Jan 2006 - Jan 2007
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  Goodby, silverstein & partners

  Mar 2011 - Aug 2011

  Freelance copywriter

  Assisted agency teams in creating the 2012 Chevy catalogs that utilized a more editorial style. Developed headlines, wrote copy, edited interviews, and presented work to clients frequently. Also helped finalize 9 catalogs for production, keeping an eye on consistency of brand voice across all products.

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  Yasmin moore creative llc

  Apr 2012 - now

  Senior writer/acd/editorial director

  It all starts with a great idea. I've helped companies and individuals develop strong brand identities and communications that resonate. From traditional print and broadcast to editorial and interactive, I believe in finding the right media for the message. My experience includes work on websites such as Empire State Development for Campbell-Ewald, A.Link Diamonds for FUSE, an agency website for JRT; CRM for Audi; Chevy catalogs with the team at Goodby, Silverstein and Partners; Lamborghini web advertising for Centigrade; and work for RTCRM as the Editorial Director for Audi Magazine. Narrative work for a Pratt Miller video and a tagline for Altair ("Only Forward") helped land a full-time position at BasedOn, a brand strategy and identity design studio. Show less

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  The jrt agency

  Jul 2015 - Aug 2016

  Associate creative director

  Writing lead on Mopar account managing workflow with my ACD art partner. Mopar work relates to Chrysler, Dodge, Jeep, Ram and Fiat brands as well as the Magneti Marelli brand.

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  Jack morton worldwide

  Oct 2019 - Mar 2020

  Associate creative director
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  Basedon

  Mar 2020 - Jul 2024

  Writer and strategist

  Writer and Brand Strategist helping companies find their position in the marketplace by creating verbal identities, brand personalities and unique voice. Regularly present to clients which have included DTE, Magna International, Detroit Athletic Club, MEMA, Dearborn Inn, Jonathan Club, and Berkshire Hathaway's Grandscape, to name a few. [BasedOn formerly Gyro Creative Group]