Snehashish Mukherjee

Experience

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  M/S PIDILITE INDUSTRIES LTD.; GPI; BRITANNIA INDUSTRIES LTD.

  Jul 1997 - Jan 2006

  Territory Incharge to Area Business Manager- North Region

  BETWEEN JULY 1997 TO JAN 2006 Worked with leading companies namely Britannia Industries Ltd., GPI, Pidilite Industries Ltd. and grew the ranks From a Awarded Best TERRITORY SALES INCHARGE to AREA BUSINESS MANAGER -RURBAN (N. INDIA)My Key Achievements (1997 – 2006):PIDILITE INDUSTRIES LTD.- As Area Business Manager (Oct 2003- Jan 2006) Handling All PRODUCTS: ADHESIVES, CONSTRUCTION CHEMICALS, BUILDING MATERIALS, STATIONERY, ETC.; Head North Zone (Rurban- 75K Pop. & Below). Grown 400% from scratchGODFREY PHILLIPS (I) LTD.- As Deputy Manager Sales (Aug 2002 - Oct 2003) Pivotal part in the Conceptualization to Development, Launch and Success of the Stainless Steel Bowl SKU for the Co.BRITANNIA INDUSTRIES LIMITED- As Territory Sales Incharge (July 1997- June 2000)Handling BISCUITS & DAIRY PRODUCTS: - Awarded BEST TSI for "Britannia Khao World Cup Jao" Scheme Multi Co. Stockist Concept Idea executed; highest Ever Sale at the HQ Show less

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  NIRMA INSTITUTE OF MANAGEMENT, AHMEDABAD

  Jul 2000 - Jul 2002

  Fellow Participant And Marketing Consultancy

  During 2000-2002, I also furthered my studies while working at Nirma Institute of Management, Ahmedabad as Fellow Program Participant and Consulting Member where to facilitate cost my Education, I worked as Marketing Incharge for the Institute & Student Cell and also did CONSULTING with Institute Experts; Consultancy with Institute1) Kellogg India– Launch execution in UP, Bihar, UK. Awarded for Excellence2) Faber Castell - Gujarat Launch 2001. MD Appreciation, 225% Achievement Did Research on Brand Management., 2 Publications in Recognized Journals Organizing MDPs, 2 International Conferences and leading Institute Marketing, Guest Lectures @NIM, MICA, IIM-A (Faculty/ Student Exchange), Media, Tie-Ups, Coordination with Regulatory Bodies and Ranking Authorities Show less

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  Watanmal Group

  Jan 2006 - Mar 2007

  Regional Manager - Nigeria

  World’s 4TH LARGEST trading house. Makers of Gino, Pomo Tomato Paste (Largest in Africa), Jago Milk Powder and Evaporated, Bama Mayonnaise (Largest in Africa), MSG, Tuna, matches, margarine etc.Job Responsibilities:• Handling Marketing Across Central Africa and MEA Markets- ATL. BTL, Mall Activations, OOH Media, Campaigns • Brand Strategy, Brand Activations, Ad Campaigns for buildup & new launches of Jago, Sardines etc. Working with Netherlands based Agency for marketing Campaigns, Collaterals and Creatives• Internal and Exposure to External Trading - Middle East, S. Americas, SAARC, NZ for Range of Mayonnaise, Milk Powder, Condensed Milk, Tomato Paste, Sardines etc.• Prospecting International Traders by Visits, Contacts, Online Queries; Product Propagation and Marketing • 1st Upcountry Van Operations; 1st Super Stockiest concept in Africa; Sales growth from $2 to $20 million p.a Show less

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  M/S Duncans Tea Limited ( Duncans Goenka Group)

  Apr 2007 - Oct 2009

  Zonal Head (Formerly GM) North- Business, Sales & Marketing Strategy

  One of India's Oldest Tea Companies of Duncans Goenka Group. Major tea sellers with brands like DOUBLE DIAMOND & SARGAM; Location: DelhiSelected Accomplishments:• 1st Marketing Campaign in Print; Multiple BTL and Rural Activations, 1st Print Advt Campaign in 17 years• New Product Line of Packet Teas and Coffee, Packaging, Market Research, Mapping Analysis, Launch, • Started Dealer Meet Activation: Increased 40% of Monthly Sales leading to the 120% overall growth.• Started and Handling Distribution Channels and Strategy- 24 Cr Annual; GT, MT, Govt. Canteens, B2B• Turnaround North from 9cr Loss to 25 lacs Profit p.m. on Advance handling 65% of total revenue (125cr p.a)• Revamped Distribution Network across Northwest, North, East, North Central India• Turnaround business, giving 65% of Co. turnover.• Credit to Cash’n’Carry transition- 1st in North Tea Industry• Adjudged All India Best GM (Zonal Head) for 2 years Show less

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  HT Media Ltd. (Hindustan Media Ventures Limited)

  Nov 2009 - Dec 2014

  General Manager- Business

  HT Media Ltd.: India’s 2ndLargest Media House with HT, Hindustan, MINT, Radio (Fever) and magazines· Ensured Turnaround of 4 Business Unit P&Ls in NCR & Uttarakhand to Profit· Executed 360° Brand Campaign for Idea (Jr. AB Campaign), Micromax(Launch in UK), Nestle, Coke, UK/ UP Govt., Universities, Retail & Corporate· Handled Full Marketing Annual Contracts for Clients for upto 70 Cr budgets· Devised and executed end to end Brand Campaign, Events with Celebrities,Trade Shows, CSR Activities, Exhibitions, Rural and Educational Events etc.· Key Plan and execution of Biggest Brand Campaigns for HT/ Hindustan-"Paroge Tabhi to Aage Baroge" worth 90Cr Budgets making Hindustan No.2· Plan to Execution of 32 Brand Events, Multiple Endorsements, Campaigns· Awarded for Print Innovations (Half Jacket/ Book Mark/ Multi-Flap etc.)· Awarded for Editorial Campaigns: Aao Rajneeti Karein, Hello Hindustan· Ensured Space Selling, Marketing- Editorial Coordination, Operations· 11 All India Awards for Best Unit, Growth, Revenue, Campaign, Yield etc· Highest ABC Circulation & IRS: No.2 for 12 Qtrs, Best Circulation SalesGrowth with Supply Tie-ups with Hotels, IRCTC & Govt. depts, B2B Show less

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  Bajoria Appliances Pvt Ltd(Kutchina)

  Mar 2015 - Aug 2018

  National Head- Marketing and Sales Strategy

  India's Largest Kitchen Appliance Co.. Also one of India's largest Kitchen Organised ManufacturerJob Responsibilities:· Led Sales & Marketing taking Brand from Regional to National Markets· Head P&L, Making Business Strategy, Marketing and Sales Strategy· Headed National Marketing, Communication Plan for target Consumers· Devising Marketing Strategy as per target Consumer, Driving Innovation· Designing and Executing ATL, BTL, Media Plan, Events, PR, Promotions· Creating 360 ⷪ Marketing Plan on TV, Radio, Print, OOH etc., Budgeting 50Cr+· 1st Mega Campaign on TV, Print, Radio & OOH, Campaign Reach analysis· T.O grew 125Cr to 245Cr, Celeb Endorsement, IIM-K Case study on Kutchina· Devising Creative Brief, Design to Launch of their first 3 commercials· Organized India's 1st Architect State Awards touching 1760+ architects· Awards: Power Trust, NexBrand, ET, Asia-One, Dainik Bhaskar, Mint, TOI Show less

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  Desai Brothers Limited- Food Division (Mother's Recipe)

  Aug 2018 - Jul 2019

  Head Marketing & Product (Marketing, Product, Sales Strategy)

  India's Leading Food Products Co. Brand: MOTHER’S RECEIPE, Elmac- Pickle Papad, Pastes, RTCsJob Responsibilities: · Heading Marketing, Strategy, Brand Management and Communication· Identifying the right Marketing Mix for the right Media Plan and right content tocreate Advertisements and Creatives· Ensuring Brand Uniformity, Product Architecture, Innovations inCommunication, Creatives, Packaging or New Product Development· Market Research, Segmentation, Studying Consumer and Market Trends· 1st Mega ATL & BTL Campaign in 10 yrs., 5 Ads series made for Radio & TV· Campaign Analysis, MIS, Reach Analysis (OTS, TRPs, TAMs, BARC etc)· Optimizing Product Search, Online Ads & Campaigns, Online Brand Mgmt.· Digital and Social Marketing, 3 Lac+ followers (Organic), Traffic & Leads· Awarded Digital Campaign (By AFAQs, Brand Equity), OTT Media Mgmt.· All India Sales & Marketing, Distribution, Channels (GT, MT, B2B, Retail)· Led the 2018-19 60% Growth story, Sales analysis for Business Strategy Show less

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  Manjushree Planations- B K Birla Group Co.

  Jul 2019 - Oct 2020

  Business Head- Marketing & Sales

  PRODUCTS: TEA, COFFEE, SPICES & RAYON/ KESOPHANE MARKETING, RETAIL, FOOD SERVICES, EDUCATION· Turnaround P&L of 110 Cr to Profitable 170 Cr.· Creating Marketing and Product Strategy as per Consumer Segmentation· Brand Strategy for all channels, markets and media, ensuring Brand Saliencyof elements, Complete Brand Management· Ensuring Marketing Budgets & Pricing based on Customer Lifetime Value· Ensuring Proper Media selection by Reach Analysis, Media Management, PR· Creating effective Advertising & Communication content from end to end· Created the 1st TV and Print Offering for MPL and Kesoram in 4 decades.· Plan to Execution of ATL, BTL, Events, Campaigns (Offline/ Online), Events· Marketing Analytics, Market Research, GTM Strategy and CRM data· Ensuring Digital & Social Marketing, Email and Performance MarketingOnline Analytics, Lead and Traffic Generation, SEO, Online Marketing· Driving Marketing Strategy for MPL, Kesoram, Birla Cements & Education· National Sales, Business Development, Forecast, Sales Strategies· Started GT, MT, EBOs, Travel Retail, New Channels, B2B, E-Commerce Show less

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  Branching Shoots Pvt. Ltd.

  Nov 2020 - Feb 2022

  Co-Founder and Director (Marketing & Business) & Professional Business Consultant (FMCG, Edtech)

  • Leading a Bootstrapped Start-up Co. to Steady foundation and a Successful 1st year of business performance, Growing EBITA, Business Expansion, Growth from 0 to 20Cr+ of Business• Leading from Market Research Stage to Manufacturing, Product Design, Pricing, Packaging to Launch, Organizational Formation, Investments• Leading Digital Marketing, Blogs/ Videos, Website, Social Marketing, BTL Strategy, Posts, Contents, Marketing Analytics• Continuous Rural Marketing Campaigns with NGOs to Educate on Women Hygiene, Major Online Campaigns, Major BTL Campaigns• • Design & Plan Revenue & Growth plan, distribution strategy, compliances• Costings, Marketing Strategy, Brand Strategy, Sales Planning, AOP, SOPs• On course to over achievement of 1st year revenues though on low profit margin• Post Sales Analysis, Range extension into Other Hygiene Products & New Division into Consulting and Staples• Purchase, Tie-ups, Strategic Alliances• Launch into GT, B2B, Online, E-Commerce Marketplaces• I was also pursuing PhD 2 Semester Course Work for Eligibility of Synopsis & PhD Registration. Achieved Grade 1 CGPA and Successfully registered for PhD (Now PT) Show less

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  Vamani Infotech (Under Vamani Overseas Pvt. Ltd.)

  Feb 2022 - Jan 2023

  Business Head- Marketing, Strategy, Sales & P&L

  Vamani Infotech (Under Vamani Overseas Pvt. Ltd.- C.Dass Group (Leading Export House, Online Marketplace – Justwines Australia) for their New Online Tech Startup (India & Abroad)- Feb’2022 Onwards- Headed the Edtech Project- Growskills and Launched it in record time of 8 months- Consulting support for Justwines for Sales, Marketing and Lead Gen operations- BRD, Product Development (Product Architecture, Frontend/Backend Development & APIs, Integrations, Plugins, Customizations, Configurations, Negotiations etc.), Demos, Testing, Business Analysis- Business Plan, Strategy (Sales, Inside Sales, Marketing, B2B, B2C, Franchise), Profitability, Marketing, Business Development, Strategy- Social Media Strategy, Initiating Social Media Handles across FB, Instagram, Twitter, Linked etc., ATL and BTL Solutions, Campaign Plans, Hybrid Marketing- Team Development (Tech, Sales, Marketing, Ops etc.)- Market Planning and Prospecting (National and International), Market Research- BRDs, Negotiations and Plannings with external vendors like Zoho, Zoom, Kalyera, MyOperator, SurveySparrow etc. for necessary integrations- Designing Website, Operational Dashboards, Admin Control Panels, Wireframes and Architecture, Curriculum, Content, Webpages & Site- Compliances (GRDA, COPRA etc), Policies, Data privacy norms etc.- Sales and Business Plan, Ensuring timely Rollout, Timely Sprint Closures- Team formation - a small effective and composite team- The Launch, First Sales, Corporate/ Institutional Tie-ups and Lead gen Sources (Offline & Online), Setting up Time Scheduling, Notifications, Tutor recruitments, Course Upgrades on Coding, Python, AI/ML- Certifications of STEM and KidSafe obtained Show less

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  Mjunction Services Limited ( Joint Venture Of Sail & Tata Steel )- A Tata Venture

  Feb 2023 - now

  Head - Business (Tea & Spices)

  - Establishing the Auction Platform for Tea and Spices in Conjunction with Tea Board and Spices Board- Creating Market for adoption of e-marketplace and Reverse Auction options across clients in India and abroad- SAARC, SEA, Middle East and as is the scope- Development of Team, polices, Business Strategy, Planning and Operations- Lead the Business to Growth and Profit (Being a New Business)- Lead the adoption, changes and implementation of Technology within the Potential market and Business areas of e-commerce and e-procurement with major focus on India and Areas mentioned above Show less