Deepak Singh

Experience

• 

  Divya Bhaskar

  Aug 2003 - May 2007

  Sr Executive- MIS

  -Act as a marketing support system-Data Analysis-Market Trend Analysis-Finding new revenue generation opurtunitys-Budget Planning

• 

  Time

  Jun 2007 - Dec 2007

  IT and IT Support Head

  Out-bond Call center ManagmentSupport to internal CustmoreIT implemantation and Upgradation

• 

  Bennett Coleman and Co. Ltd. (Times Group)

  Jan 2008 - Apr 2022

  * Developing and implementing a framework for data collection, data analytics and other strategies that optimize efficiency and quality.* Automating Reports/Alerts for key stakeholder* Responsible for Top Management Reporting – CEO, President & Stakeholders. * Spearheading Market Shares Analysis encompassing Relative Growth, Client Spends, Circulation, Readership and other parameters relevant to media.* Responsible to prioritize the tasks to increase report automation & generation of analytical & quantitative insights* Responsible for Agencies Performance and Incentive Calculations along with financeIRS and Adex Data support to group companies* Custom period Analysis and automated Report for verious teams* Maintenance of Automated Reports as when changes requiredKey Projects* Early Warning System tool selected for INMA* Automation of Reports: Automated of Dockets for Reporting [BVH to Director Level]* FP Occupancy Tool Show less * Conceptualizing Quality Pricing & Strategy Dashboards for reporting progress on various quality initiatives as well as an overall quality level within the organisation.* Automation of Reports and Analysis for effective delivery of Reports and Analysis to Management/ Branch Heads/ Vertical Heads* TAM Third party operations Team member for BCCL & TAM Joint project to deliver gold standard data (Conducting in-depth research on competitive products in various markets and communicating competitive strategies, gaps/ similarities with respect to BCCL products along with their success stories to Executive management.)* Providing new innovative solutions per the inference from the analysed data, creating transaction-based dynamic pricing solutions, and developing client-specific process maps and documentation. * Spearheading Market Shares Analysis encompassing Relative Growth, Client Spends, Circulation, Readership and other parameters relevant to media * Identifying various business problems in national markets via Competitive Business Analysis and assessment of market research figures, while identifying and validating the root causes and documenting the same * Identification of new or unseen business opportunities: Evaluating advertisers’/ category behaviour across media vehicles. Identifying non BCCL advertisers across markets and suggesting appropriate solutions to the sales teams to tap these advertisers.Key Achivements* Automation of Reports: Automated Selected Revenue Reports for Branch heads* Created Deep-dive tool for stakeholders, that automatically analyse Strengths and weaknesses of Branch/vertical and suggest new opportunities Show less * Spearheading Market Shares Analysis encompassing Relative Growth, Client Spends, Circulation, Readership and other parameters relevant to media* Identifying various business problems in national markets via Competitive Business Analysis and assessment of market research figures, while identifying and validating the root causes and documenting the same* Providing new innovative solutions per the inference from the analysed data, creating transaction-based dynamic pricing solutions, and developing client-specific process maps and documentation.* Evaluating monthly performance of BCCL vis-à-vis Competition (Market Share Analysis, Yield Management, Vertical/Branch Performance, Brand Profitability, Ad: Edit Ratio, Pagination, etc.) and highlighting improvement areas* Accountable for preparing targets - month’s wise/vertical wise, etc* Playing a key role in monitoring targets vs. achievement of BCCL branch-wise daily/weekly/monthly basis.* Coordinating with other dept./sections to ensure better results to the branch.* Handling National data and coordinating with other Branches/Vertical for compiling/preparation of National (Corporate) Reports.* Study Market conditions, future trends, demographic and economic information The Social, Regulatory and Political environment.* Spearheading Market Shares Analysis encompassing Relative Growth, Client Spends, Circulation, Readership and other parameters relevant to media * Evaluating monthly performance of BCCL vis-à-vis Competition (Market Share Analysis, Yield Management, Vertical/Branch Performance, Brand Profitability, Ad: Edit Ratio, Pagination, etc.) and highlighting improvement areasKey Achivements:Project: Jacket and Flap calculations logic implementation in SAP System with SAP Team[ after that we can easily identify Strengths and weakness of Edition/ Branch in Jacket and Flaps] Show less * Handling National data and Coordinating with other Branches/Vertical for compiling/preparation of National (Corporate) Reports.* Accountable for preparing targets - month’s wise/vertical wise, etc. * Playing a key role in monitoring targets vs. achievement of BCCL branch-wise daily/weekly/monthly basis.* Coordinating with other departments to ensure better results for the branch. * Understand & analyze impact of various components (like page levels, circulation and ad:edit ratio) Show less * Accountable for preparing targets - month’s wise/vertical wise, etc. * Playing a key role in monitoring targets vs. achievement of BCCL branch-wise daily/weekly/monthly basis.* sales performance for various verticals on a periodic basis to provide inputs to the reporting managers. Communicate the growth/deficits of the respective verticals/branches vis-à-vis targets, and recommend formulation of strategy, and course correction.* Coordinating with other departments to ensure better results for the branch. * Understand & analyze impact of various components (like page levels, circulation and ad:edit ratio) Show less

  • Manager -Corporate [Market Insights & Report Development/Automation]

    Apr 2019 - Apr 2022

  • Manager

    Mar 2018 - Oct 2021

  • Dy. Manager -Corporate MIS ( Strategy & Pricing Team)

    Apr 2015 - Mar 2018

  • Assistant Manager - BIU (Business Intelligence Unit) [Rajasthan + MP + Chandigarh]

    Apr 2013 - Mar 2015

  • Sr. Officer

    Apr 2011 - Mar 2013

  • Officer

    Jan 2008 - Mar 2011
• 

  Bennett Coleman and Co. Ltd. (Times Group)

  Jun 2022 - now

  Sr. Manager -Corporate [Market Insights & Report Development/Automation]

  Automated Reports and Alerts: I automated the generation of reports and alerts based on specific requirements. This streamlined communication and ensured that key stakeholders were always informed in a timely manner.Managed Top-Level Reporting: I was entrusted with the responsibility of managing reporting for top-level management, including the CEO and President. This involved compiling, analyzing, and presenting data in a clear and concise manner.Led Market Share Analysis: I led the analysis of market shares, which involved assessing various parameters such as relative growth, client spending, circulation, readership, and other relevant media parameters. This provided valuable insights into market trends and competitive positioning.Provided Data Support: I provided IRS and Adex data support to group companies. This involved analyzing data, identifying trends, and providing actionable insights.Conducted Custom Period Analyses: I conducted custom period analyses and generated automated reports for various teams. This ensured that all teams had access to the data they needed to make informed decisions.Maintained Automated Reports: I ensured the maintenance of automated reports and made necessary changes when required. This involved regularly reviewing and updating reports to ensure accuracy and relevance.Key Projects:Occupancy Tracker: My project was nominated for the INMA Awards. This project involved developing a tool to track and analyze occupancy rates with potential leads.Leader Board Automation: I worked on the Leader Board Automation project, which involved automating the process of tracking and reporting performance metrics.Early Warning System Tool V2: Tool designed to provide timely alerts and insights. This tool played a crucial role in proactive risk management and decision-making. Show less