Hendrick Cuadro

Experience

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  PSAV

  Apr 2006 - Jun 2012

  Director of Sales, Event Technology

  * Effectively sold between 1.8 to 2.3 million per year in indoor/outdoor corporate meetings and event staging productions.* Solicited and secured business for PSAV through a proactive, consultative sales approach.* Obtained definite bookings from hotel, proactively contacted customers and tracked sales progress.* Created high quality indoor/outdoor meeting event proposals by actively using PSAV systems and marketing tools.* Developed sales strategies and action plans to achieve organizational goals by analyzing market and competition, identified threats and opportunities and adapted strategy to changing conditions. * Met client needs through attending site visits, daily on-site follow-up and pre/post-conference meetings.* Responded to client concerns and questions and provided alternative solutions when necessary.* Provided operational support by acting as Director of Event Technology in his absence. Show less

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  Swank Audio Visuals

  Mar 2012 - Mar 2013

  Director of Sales

  * Solicited and secured business through a proactive, consultative sales approach.* Managed the sales process utilizing Swank’s FlexNet and Task Manager Software.* Obtained bookings from hotel, proactively contacted customers, tracked sales progress and created high quality event proposals utilizing Swank’s marketing tools and systems to meet client budgets and profit margins.* Met client needs through attending client site visits, pre/post conference meetings.* Created and maintained organized event files and responded to client concerns and questions. Show less

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  PSAV

  Mar 2013 - Apr 2014

  Director, Event Technology

  * Managed an efficient profitable operation by focusing on revenue maximization and cost control.* Proactively executed the sales process through advanced client contact to improve and leverage the location’s market share.* Provided exceptional customer service to clients by establishing excellent working relationships with hotel/resort staff and executives, PSAV locations and mentor technicians to provide a high level of customer service.* Effectively utilized PSAV systems and software programs to complete company standard and as needed reports accurately and on-time.* Supervised the security and inventory of all transportation and maintenance of audio visual equipment. Show less

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  Encore Event Technologies

  Apr 2014 - Dec 2019

  Director of Event Technologies

  * Effectively managed the set up of client events and followed through on all client requests to ensure successful outcomes.* Ensured all inventory was in good working order and rental condition and secured from theft or damage to comply with all Company security and safety measures.* Managed the sales process for maximum capture of business and revenue.* Build events to maximize client satisfaction and uniqueness in the Company's services and follows through on all client requests.* Managed budgets for increased revenue and controlled expenses effectively including sub-rentals and labor.* Cultivated and maintained a strong and rewarding business relationship with our Hotel partners.* Developed and appraised staff effectively. Took corrective action as necessary on a timely basis and in accordance with Company policy and created an environment of continual improvement and inspired employees morale.* Established a coordinated sales effort with Encore Event Technologies' Hotel Clients.* Established a consistently high level of event production solutions for Encore Event Technologies' clients.* Managed the coordination and distribution of client event proposals.* Provided high quality event proposals and event solutions for clients.* Coordinated with the operations department to ensure successful events.* Managed the overall guest satisfaction experience.* Establishment and adherence of event sales process from initial client contact to needs assessment to solution to follow up.* Collected and analyzed guest satisfaction data.* Met and exceeded established revenue and GOP budgeted goals.* Provided accurate revenue forecasts.* Stayed abreast of new technology developments as they pertain to the industry.* Looked for new revenue opportunities and sales channels. Show less

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  INSPIRE

  Jan 2020 - Mar 2022

  Director Of Event Technology

  * Developed and maintained strong relationships with clients at all levels of their organization and provided outstanding customer service while focusing on customer retention. * Serviced high profile/visibility events and acted as a point of escalation when needed. * Directed operations team to manage daily floor operations including scheduling and equipment setups, operation, and strikes were completed, and in accordance to brand standards. * Confirmed operations team were using inventory control procedures to maintain proper inventory levels while also maintaining safety, security, and quality assurance of equipment.* Acted as a resource or point of escalation for technical support for sales and operations leadership teams.* Ensured products/service offerings and emerging technology supporting meetings and events.staff understood the technical aspects of the job.* Maintained knowledge of new* Delivered World-Class Service by cultivating and maintaining relationships with customers, venue personnel and various INSPIRE supporting functions and departments. Show less

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  Felician University

  Mar 2022 - now

  Executive Director Of Meeting & Event Technology

  * Respond to requests for the set-up of audio-visual equipment at both campus locations and provided instruction regarding the utilization of such equipment as needed. * Respond promptly to requests for repairs to audio visual equipment, including but not limited to Smart-boards, copy and fax machines.* Maintain and/or replaced audio visual equipment as needed to ensure optimum equipment availability and functionality.* Periodically review the audio-visual needs of the University in accordance with educational trends, and updated equipment as necessary.* Computer experience to support A/V equipment such as conference rooms, digital signage in both Microsoft, Mac and Stream Cloud environments.* Work off-hours on occasion for campus events.* Update and maintain records for Smart-boards and other registered equipment.* Develop budgets for audio visual equipment and services.* Write policies and procedures pertaining to A/V equipment.* Write Strategic Planning and Assessment objectives/goals for future improvements of buildings including standardization of A/V technology. * Create a training series for Staff and Faculty for A/V equipment in classrooms.* Drive and implemented standard operating procedures (SOPs) to standardize and improve the operation in A/V and events. * Perform bimonthly audits to ensure event data is accurate in the event management system (MS Forms).* Conduct regular site GAP analysis to identify possible areas for technology refresh or performance improvement. (Classrooms/Breslin/Lecture Halls/WARC/Castle).* Collaborate with the conferences and events team to ensure event planning readiness.* Collaborate with Grant writing teams.* Serve on IT Governance Committee.* Schedule technicians for service calls and monitor to ensure project completion. Show less