Angel Cai

Experience

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  Mindshare

  Oct 2010 - Oct 2011

  Strategic Planner

  Job Description：1. Analyze target audience and third party monitored statistics. Set media budget;2. Plan various media promotion plan, including annual plans and different campaigns by projects; 3. Evaluate media, including: TV, Radio, Newspaper, Magazine, Outdoor and Digital Media;4. Coordinate clients, company and media to achieve marketing goals;5. Execute regular work, eg: monthly report、competitor analyzation、Postbuy、billing collection、client and media relationship;6. Compose pitching plan; 7. Organize workshop for clients.Previous Clients：1. China Guangfa Bank2. China Industrial Bank3. Agile (real estate developer)4. Infinitus(health products company) Show less

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  AdChina

  Nov 2011 - Jul 2012

  Strategic Marketing Specialist

  Job Description:1. Tailored made to clients’ marketing need and compose digital marketing plans accordingly, which include PC and mobile; 2. Assist sales department to acquire clients’demands. Present the marketing plan in field；3. Supervise AE department to assure clients’ marketing goals;4. Provide digital marketing solutions to various industries. Reference successful case to industry clients;5. Organize regular team meetings and help team leader to manage the team by statistics and workflow; 6. Train internal co-workers with company products knowledge.Previous Clients:1. Finance: China Citic Bank Credit Card 365 promotion, China Citic Bank I Platinum Card, China Pingan Car Insurance, China Pingan Competition, China Guangfa Bank Guangfa Gold, Peng Hua Fund;2. Eletronics：Samsung, Skyworth, TCL,Greenery;3. Education：New Oriental, Zhuo Yue Education4. Other：Logitech Show less

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  China Guangfa Bank

  Jul 2012 - Feb 2016

  Digital Marketing Manager

  1. Responsible for company self-owned digital channels, including: PC official website, WAP official website, company mobile application and company official wechat account etc；2. Expertise in major ROI digital marketing categories, including: SEM, portal, DSP, APP, EDM etc；3. Develop on-target and e-commerce ROI categories and bring in high market performance;4. Lead business development team, set market goal for team member and coordinate resources to achieve set goals；5. Train business team with intensive internet knowledge. Introduce new business projects and guide the team to execute；6. Explore new ROI business models and generate high volume of credit card applications, including: Tencent Guang Dian Tong, DSP, APP(news/finance/advertising network/car platform etc),O2O,EDM,cross-brand cooperation(insurance/catering industry/mobile brand/fresh food platforms/car renting etc) 7. Incubate innovative products；8. Excellent personal performance. Annual ranking is as followed: 2012 B, 2013 A, 2014 A. Show less

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  Sohu.com

  Feb 2016 - Nov 2016

  Sales Manager

  1. Mainly in developing new clients, and convince clients to cooperate with SOHU;2. Partially maintain the clients relationship, and explore more opportunities in up-selling and trying news products;3. Complete the business negotiation independently and be responsible for the process and result;Have deep understanding in digital advertising( regular advertising, content marketing, brand ambassador, offline event) , and process the ability in integrated the resource to sell;4. Be agile and flexible in combing client’s marketing goal on filed, utilizing company’s resources and creatives. Show less

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  Alibaba Group

  Feb 2017 - Mar 2019

  Senior Sales Manager

  1. Develop clienteles in big brands and international media buying group in Indonesia market from zero;Use English as business language excellently;2. Convince clients in recognizing UC as a valuable advertising resource in branding promotion(UC advertising resource is primarily used as performance marketing, which has low margin);3. Be agile and flexible in combing client’s marketing goal on filed, utilizing company’s resources and creatives.

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  Insider TV

  Aug 2017 - Mar 2019

  General Manager
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  Mei Gung Holding

  Mar 2019 - now

  Mei Gung is an Indochina-based asset management company focusing on the acquisition of assets through a local presence based on the actual internet traffic of users, as well as multi-national corporate clients.

  • Co-Founder

    Mar 2019 - now

  • Managing Director

    Mar 2019 - now