Raj Pacharne

Experience

• 

  Godrej & Boyce Mfg. Co. Ltd.

  Jul 2018 - Jan 2019

  Graduate Engineering Trainee
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  Siemens

  Feb 2019 - Aug 2019

  Design Engineer
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  Crafeed

  Apr 2020 - Oct 2020

  Digital Marketing Intern

  • My role at Ikigaichase was a blend of digital and managerial skills. • I conceptualised content/creatives, scheduled campaigns, and managed the execution of various client activities

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  Sydenham Institute of Management Studies, Research and Entrepreneurship Education

  Feb 2021 - Apr 2022

  Member - Placement Committee
• 

  Simple Energy

  Mar 2021 - Apr 2021

  GTM Strategy - Live Project

  • Conducted primary as well as secondary Market Research for the 2W EV category to understand the dynamics of the industry• Identified the crucial stakeholders of the industry, the awareness & adoption of EVs among the consumers • Mapped the various government initiatives, infrastructure development, retail/distribution setup, sales statistics for the last financial year to decide the Region/State for launch• Identified the key value propositions of buying an EV, transformed them into marketing collaterals to communicate the message through different media/digital channels• Suggested a 360 degree marketing strategy to drive the consumers/customers throughout the funnel post launch Show less

• 

  Nobel Hygiene Pvt. Ltd.

  May 2021 - Nov 2021

  Marketing Intern

  • Worked alongside the Brand Manager on all the brands of the company viz Friends, RIO, TEDDYY and SNUGGY• Worked on setting up a 360 degree analytics dashboard on the basis of primary, secondary and tertiary data collection, cleaning and analysis• Develop crucial business insights from the analytics dashboard for brand planning and communication• Planned and coordinated with multiple agencies for the various Brand campaigns/activities• Worked on the content creation for the brands which includes TVCs, blogs, social media posts, editorials, etc• Mapped keywords, co-created on page and off page content accordingly for effective SEO• Conducted a product/consumer research to develop crucial insights for New product launch and finalizing the communication• Managed the Linkedin page and ORM for Nobel Hygiene by social listening with the help of Meltwater Show less

• 

  Amura Marketing Technologies

  Feb 2022 - Apr 2022

  Digital Marketing Intern
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  Tata Motors

  Jul 2022 - now

  • EA to VP & Business Head - CV Passenger (CVBU)

    Sept 2023 - now

  • Territory Sales Manager

    Jul 2022 - Sept 2023