Paul Clarke

Experience

• 

  The Pretoria News

  Jan 1988 - Jan 1990

  Sports Journalist
• 

  Product Marketing Services (became Primedia Face-to-Face)

  Jul 1994 - Nov 2001

  Sales & Marketing Director, Operatons Director

  o FMCG Market Expansion: Directed the marketing and distribution of FMCG products into peri-urban and rural sectors of the South African consumer market, significantly expanding market reach and penetration.o Strategic ‘Push-Pull’ Execution: Implemented highly effective 'push-pull' strategies, leveraging direct face-to-face communications to bolster market presence and stimulate consumer demand.

• 

  Provantage Out of Home Media

  May 2008 - Feb 2013

  General Manager Sales

  o Financial Oversight and Growth Management: Oversaw divisional P&L, expertly managing annual sales forecasts, budgets, and product yield, ensuring financial stability and fostering robust growth.o High-Stakes Presentations and Partnership Development: Delivered compelling, high-level presentations and pitches to multinational clients, securing major contracts and cultivating long- term partnerships.o Performance Optimization and Client Satisfaction: Monitored and enhanced the performance of sales and client service teams, leading to notable increases in productivity and client satisfaction. Show less

• 

  Whalley & Associates

  Apr 2013 - Oct 2013

  Client Service Director
• 

  Magnetic Connection

  Jan 2014 - Feb 2018

  Out of Home Media Manager

  o Strategic Media Leadership: Spearheaded strategy implementation and media buying for clients across various budget ranges, with McDonald’s as a flagship client, showcasing expertise in managing both large and small-scale campaigns with tailored precision.o Relationship and Collaboration Mastery: Built and nurtured strong, enduring relationships with clients, media owners, and production houses, ensuring seamless collaboration and driving project success.o Financial Acumen and Negotiation Excellence: Played a pivotal role in budget planning and trade negotiations, securing advantageous terms and significantly driving cost efficiencies for clients.o Innovative Media Expansion: Pioneered the expansion into 'non-traditional' media platforms, including Transit Media, DOOH, Sports Stadia, Activations, and Events, resulting in an expanded market presence and innovative brand engagements that set new industry standards. Show less

• 

  Omnicom Media Group

  Mar 2018 - May 2023

  OOH Media Specialist

  o Innovative Strategic Development: Spearheaded the creation of cutting-edge strategies and meticulously orchestrated their seamless execution for a diverse client portfolio across various industry sectors, achieving outstanding results.o Stakeholder Engagement and Management: Expertly cultivated and maintained robust relationships with key stakeholders, including clients, media agency partners, media owners, and production houses, to consistently drive successful and collaborative outcomes.o Financial Leadership and Transparency: Led comprehensive budget planning, strategic trade negotiations, and global reporting initiatives, ensuring optimal resource allocation, financial transparency, and maximized profitability.o Supply Chain Enhancement: Pioneered the introduction and integration of new suppliers, resulting in significant boosts in productivity and efficiency across the entire value chain. Show less