Azma Ratna Sari Dewi

Experience

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  Rakuten Travel Singapore Pte.Ltd (Ind. Rep office)

  Jul 2013 - Aug 2016

  Travel Consultant

  Maintain business with Hotel, Following up price, allotment of Hotels also creating new strategies to boost hotel production by japanese market basis. Updating newest information on the webpage, negotiate with clients.create marketing tools to boost production.

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  PT Digital Marketing Indonesia

  Feb 2017 - Oct 2020

  Digital Strategist

  • Handle, operate and manage the listing advertisements according to the client's SEM and Social Media Marketing• Create keywords, ads copies, account structure set up• Create overall strategies for targetings, a/b test creatives and set up campaign• Familiar with Google analytics as tools to analyze performance and strategies• Analyze the results and find out the better solution for increasing the client's performance• Reporting the results of the projects both internally and externally Show less

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  PT. Erajaya Swasembada, Tbk.

  Oct 2020 - Dec 2022

  Digital Marketing Assistant Manager

  -in charge digital campaigns by member of Erajaya companies : The Face Shop (1 year) ,Urban Republic, DJI, Garmin, GoPro, IT Smarthome, Marshall, Apple etc.-Create plan and strategy for whole year digital advertising campaign for main brand (UR, DJI, IT Smarthome).-Communicate with related division such as social media management team, designer team for aligning the marketing projects (NPI launching, regular and tactical campaigns) as well as process ideation of the key visuals.-Regularly discuss with e-commerce team to process marketing barter to marketplaces.-Tracked, analyzed, and create report data for digital marketing campaign performance.-Process administrative tasks for budget request and Purchase order also payment tracking.-Communicate and have coordination on daily basis with digital placement agency to execute campaign, optimization insights.-Tracking traffic performance and acquisition on Google Analytics.-Intact with Facebook dashboard, Google dashboard, Tiktok dashboard to monitoring progress of the campaigns.-Experience in managing digital ads from awareness, consideration and conversion (currently by CPAS) campaigns.-Builds keywords for SEM (Search Ads) and proceed copy writing for ads (SEM, Social Media Ads)-Setup Google my Business and process until published Show less

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  AIA Indonesia

  Dec 2022 - now

  Digital Marketing and Campaign Manager

  (Dec 2022 - June 2023) •Builds assets for ads (SEM, Socmed Ads), analyzing and reporting ads activity.•Checking content plan for Instagram organic routine post for AIAF digital product (All is Well), checking script for KOL campaign, monitoring and analyzing results based on objectives.•Check the quality of articles to be uploaded as assets on the website.•Checking Content Plan for Instagram routine post for AIAF digital product (All is Well). •Supervised objectives and processing creatives for ads, social media content and another campaign with partners.Responsible with campaign project with partners (insurance package) through micro-site (so later on participants from partners could register on that specific micro-site) from proceeding the visuals, approvals, socialization across team.•Responsible for always checking the micro-site that would be used for a campaign with partners in UAT (with Tech and UI UX team) I.e certain validation data, visuals, wording, terms and conditions.•Familiar with the JIRA and Agile way of working, doing work with sprint each 8 days and updating the weekly goal through Sprint Demo and informing the challenges on the backlog.(July 2023 - Present)•Collaborate with marketing teams (designer and brand team) and distribution channel team to develop comprehensive content strategies that align with campaign goals for segmented audiences.•Work with project managers and marketing strategists to plan and execute engagement communication. This involves setting objectives, defining target audiences, and developing content calendars.•Monitor the performance of the result of engagement activity from awareness stage to middle funnel (CTR) and collaborate with distribution channels to follow up the pumped leads that will lead to sales.•Prepare and present reports on campaign performance, highlighting successes, challenges, and areas for improvement. Provide actionable insights for future campaigns. Show less