Experience

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  Stanley black & decker, inc.

  Aug 2015 - Aug 2015

  Supply chain intern
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  Yicai global

  Nov 2018 - Jan 2019

  Social media intern

  【Content Production】Responsible for delivering business & finance relates posts across social media. 【Data Analysis】Evaluating data of each posts so to improve topic choices

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  Meetsocial group

  Mar 2019 - Nov 2021

  Media buy project manager

  【Project Management】Leading a team of 4 members to manage new product launch digital campaigns for Xiaomi across Facebook, Google, Twitter and Tiktok. Meanwhile, managed to developed project budget forecast table and benchmark system to improve overall project management process. 【Data Analysis】Improve digital campaign performance by analyzing data on a daily basis or through post-buy reports. Successfully helped DJI to improve one of its campaign CTR by 45%.【Media Strategy】Responsible of delivering Media Buy Strategy part for pitches 【Training & Public Speaking】Certified Internal Training Specialist. Successfully held 10+ training sessions of basic media knowledge. Show less