Bashar Khalil

Experience

• 

  Channels Retail Marketing

  Jan 2012 - Jan 2013

  Marketing Development Manager

  In this role, my strong communication skills helped me to achieve commercial success "from zero to one" with repeatable business models and practices. Translated data insights into meaningful business actions. I ensured that the overall marketing plans and campaigns for driving leads for the business are planned and executed in line with agreed objectives

• 

  Budget Car Rental

  Jan 2013 - Jan 2016

  Assistant Sales Marketing Manager

  As an assistant sales and marketing manager, I worked creatively and independently to find ways to resolve highly complex challenges. At Budget Car Rental, I identified target audiences and potential sales lead through marketing campaigns. Mapped market and kept track of the competitors to do competitor analysis. Furthermore developed and implemented long terms and short terms marketing plans to drive sales, profit, and organization objectives. Mentored, trained, and guided strong team members with relationships, competitive spirit, trust and empathy. Show less

• 

  Al-Wifaq Car Rental

  Jan 2016 - May 2017

  Sales and Marketing Manager

  As a Sales Manager, I developed and implemented sales strategies to drive business growth in the assigned area. Ensured customer satisfaction by timely responding to all customer requests so that customers find it easy to do business. Planned and designed marketing and sales tools, promotional campaigns, to increase brand awareness and improve brand image status.

• 

  AISIN ASIA PTE. LTD -Middle East Branch for Aisin Seiki Co., Ltd.

  Nov 2017 - Mar 2022

  Assistant Manager

  At present, I am in charge of managing sales in KSA, UAE re-export markets (GCC, Asia, Africa). Building aftermarket sales and service teams’ technical capabilities, which includes identifying and defining the training requirements. I am also accountable to develop new accounts, recover lost accounts, and manage established accounts. Also identifying high potential sales prospects utilizing personal knowledge and company-provided market information.

• 

  New East General Trading

  Apr 2022 - now

  Sales and Marketing Manager

  I specialize in developing and executing sales strategies to drive revenue growth in the spare parts sector, focusing on both new and existing customers. By conducting thorough market research, I analyze customer needs, industry trends, and competitor activity to create targeted marketing campaigns that enhance brand visibility. Building and maintaining strong customer relationships is a priority, ensuring satisfaction and addressing spare parts needs promptly. I oversee the development, positioning, and pricing of spare parts to align with market demands while maintaining competitiveness. Setting and achieving sales targets is accomplished through a combination of direct sales, marketing efforts, and strong customer engagement. I work closely with procurement, logistics, and product management teams to ensure spare parts are available and delivered on time. Additionally, I negotiate with suppliers to secure favorable pricing and maintain a stable supply chain. My role also involves designing and implementing marketing campaigns, including digital marketing, print ads, and trade show participation, to strengthen market presence. Managing the sales and marketing budget efficiently ensures maximum return on investment. I regularly report on sales performance, market conditions, and key metrics to senior management while evaluating team performance. Furthermore, I oversee the recruitment, training, and development of the sales team, ensuring they are well-equipped to meet targets and contribute to overall business growth. Show less