
Matthew Shephard
Art and Media Director/Lead Photographer

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About me
High Performers Drive High Performance
Education

Sheridan College
2005 - 2007Bachelor's degree Commercial Photography
Experience

Universal Music Group
Jan 2007 - Feb 2010Art and Media Director/Lead PhotographerAssociated with a large record label and other internationally known brands. Working out of both Toronto L.A performed the duties of lead photographer, idea generator, media manager and director of a creative team involved in marking, brand development, social media integration, design strategist and personal/corporate branding. • Lead in photography and design. • Drafted numerous strategic marketing reports and lead sales teams with new business development for concepts/campaigns to fortune executives and large, international clients. • Oversaw and managed a creative team of 10+ and had the ability to have the final sign off on projects for large, national brands. Also involved in marketing/branding and continually oversaw projects from it's inception, to it's completion. • Performed contracted photo shoots internationally and have been published in print, video and display advertising for well-known and high-level clients. Show less

Moxies
Mar 2010 - Feb 2012Manager• Managed, supervised, and help train the staff of a busy ($100,000+/wk) restaurant.• Most recognized and requested employee during my tenure.• High-level organization, cost awareness, taking initiative and being proactive.• Responsible for accurately forecasted scheduling. • Leader for ongoing training and workshops.• Inspiring and leading team to achieve never-before-seen results.• Brought location into high-growth in all categories while maintaining a high guest satisfaction.• Leader for health and safety.• Financial accountability for store performance in all categories and metrics.• Daily monitoring of P&L trend/targeting and efficient bottom line management. Show less

Formerly Landmark Aviation
Feb 2012 - Jul 2013Operations Coordinator• Organized and delegated aircraft movements through appropriate channels.• Liaised with fulellers and aircraft operations to ensure all services carried out on a timely schedule.• Met with clients and other passengers to ensure all customer service SOP's we're met.• Coordinated with crew via radio, telephone and electronic means, their arrival and departure plans.• Maintained a safe and secure entry point to airside at Toronto Pearson International Airport.• Produced C/P, KPI reports as needed. Show less

Innotech-Execaire Aviation Group
Jul 2013 - Aug 2015Operations Manager• Multi unit management of >10 privately owned commercial jet aircraft, each an individual multi-million dollar business.• Managed inventory, P&L and pre/post flight management and scheduling.• Coordinated all movements for private aircraft entering the North ramp at Toronto Pearson YYZ.• Management of both unionized and non-unionized employees.• Champion of maintaining SOP’s and aerodrome knowledge.• Liaise with Flight Following personnel to ensure accurate tracking and organizational plans are accurate and up to date. • Point of contact for flight crews, client/owners/passengers, maintenance crews and the Airport Authority.• Ensured both passenger and aircraft safely policies were adhered to.• Actively involved in the Health and Safety committee and SMS program.• Have received company-wide letters of commendation and many personal letters from clients and passengers in praise of my diligence. Show less

Starbucks
Sept 2015 - Jul 2018Senior Store Manager• Ongoing [incl. daily] P&L/KPI Performance analysis through different metrics; both business and customer generated.• Driving sales, store operations efficiency and brand leadership, I have grown sales by >15%/LY and have been recognized nationally for brand product promotion (10 units to 100+ units daily in one category) and exceeding sales targets by inspiring and developing a strong team of engaged leaders through high-touch coaching and accountability with bias for action.• Regular 1:1 connects with both team members and Area leaders to discover new ways of leveraging tools and strategy to optimize store performance across all categories.• Have been requested to participate in high-level corporate sales meetings.• Analyzed store analytics to determine areas for growth and to develop best practices that have been utilized in district, area and nationally.• Manager of the Quarter Q4FY17. • Ranked in the top 5 stores in North America.• Ranked number 1 in Canada for specific product sales.• Highest performing store within the district and area of South-Western Ontario.• Highest sales growth store in South-Western Ontario.• Mentor Store Managers that are struggling with results through in-depth analysis of KPI’s• Conduct training and workshops for DM/SM to deliver new information, standards and tools. Show less

Swatch Group
Jul 2018 - nowRetail Operations Manager - CanadaResponsible for monitoring budgets, payroll, store supplies, sales performance and to provide the necessary tools and metrics to achieve financial targets. Responsible for coordinating logistics for construction, vendors, supplies for new store openings, remodels, and relocations while implementing best practices to generate incremental revenue and stimulate store growth and team engagement for all company-owned and SIS (HBC, Duty Free travel locations etc) and other high-volume locations across Canada.• Coaching and mentoring Store Managers, ASM and their sales teams to achieve results and growth within the business and brand across Canada.• Work with inventory planning and distribution teams to maximize efficiency and product availability.• Responsible for rolling outs of new promotions, in-store activations and coordinating special events across Canada.• Work with stakeholders in the US market to ensure a consistent approach within the organization • Hold operational meetings with Canadian stakeholders to discuss new brand strategies to promote and inspire growth-oriented values.• Provide operational best practices and processes for retail that will improve efficiency while helping to drive sales and profitability. Show less
Licenses & Certifications

Pilot's Lisence
NAV CANADA
Honors & Awards
- Awarded to Matthew ShephardStarbucks Canada Manager of the Quarter Q4FY17 Starbucks Canada Nov 2017 Recognized for excellence and high performance in business and customer service
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