Vivian L.

Director of Digital Marketing

1000 followers

New York City Metropolitan Area

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Timeline
About me
ILR @ Cornell
Education
- Cornell University
  2024 - 2027
  Bachelor of Science - BS Industrial and Labor Relations
- American University
  2023 - 2024
  Bachelor of Arts - BA International Studies and Economics 3.9/4.0
  Activities and Societies: Venture Capital Investment Competition (Undergrad), Entrepreneurship Club, Private Equity & Venture Capital Club, Deans List (Fall 2023, Spring 2024)
- Staten Island Tech High School
  2019 - 2023
  High School Diploma 4.0/4.0
  Activities and Societies: MSIT Varsity Girls' Swim Team, Chemistry Lab Teachers' Assistant, NHS Advisory Council Member
- Oklahoma City University
  2024 -
  Russian Language
  STARTALK Russian Immersion Program. Selected as 1 out of 50 students for this program funded by the NSA. Participated in my second college semester.
Experience
- Robotics For All
  Nov 2020 - Oct 2021
  Director of Digital Marketing
  My goal as the Director of Digital Marketing at Robotics for All was to strengthen publicity and media engagement to increase brand awareness. During my time as the Director, Robotics for All has garnered 750+ social media followers. I lead teams that work to research and implement social media and search engine optimization strategies. I also analyzed the effectiveness of ad campaigns on Facebook and utilized customer service skills to attract potential customers.
- The BuzzWord News
  Mar 2022 - Mar 2023
  Founder and Editor-In-Chief
  Published articles biweekly about local news, opinion pieces, and critiques of federal issues. Directed a team of high-school student writers, editors, and graphic designers. Created a website using Wix.com. Social media and website reached 1000+ views monthly. On hiatus, last article in March 2023.
- WhoWhatWhy
  Jun 2022 - Jun 2023
  Administrative Lead Assistant
  Effectively led department-wide virtual meetings in several teams, including Operations, Project Management, Social Media, and Election Integrity. Supervised the development of top-priority projects within several teams. Conducted target market research to determine audience demographics. Wrote internal communication procedures for Google Calendar, Zoom, and admin duties.
- U.S. Department of State
  Jul 2022 - Aug 2022
  National Security Language Initiative for Youth (NSLI-Y) Scholar
  Awarded merit-based US Department of State scholarship for intensive study of Mandarin with the Northwest University in Xi'an, China. Implemented by American Cultural Exchange Service.
- Office of the New York State Attorney General
  Jul 2022 - Aug 2022
  Legal Education and Professional Development Intern
  Developed a marketing strategy to promote legal course offerings to entry-level attorneys. Coordinated graphic design projects with Microsoft Publisher. Surveyed and analyzed feedback from law students about the graduate internship. Created fun legal-themed Jeopardy games to boost team spirit on a virtual platform.
- Policy Initiatives Institute
  Aug 2022 - Feb 2023
  Discourse Team Project Manger
  Communicated with 50+ experts in Middle Eastern, Asian, and European affairs for virtual panels. Analyzed the impact of several U.S. economic and international energy policies. Currently developing a podcast program discussing local and foreign affairs with student activists and experts. First episode is about diet culture and banning harmful health supplements for youths.
- FASTSIGNS®
  Oct 2022 - Apr 2023
  HR/Marketing/Executive Assistant to CEO
  Interviewed and hired entry and mid-career professionals for several on-site positions. Managed executive requests quickly and efficiently. Supervised onboarding and training sessions for new employees. Researched and analyzed industry trends and competition. Organized and updated training manuals for several job positions. Edited website as needed to promote special offerings, additions, and holiday events. Acted as the primary point of contact for events and party injuries. Executed continuous email and text marketing campaigns for existing customers. Conducted market research to identify competition, industry trends, and customer preferences. Managed internal and external correspondence on behalf of management. Handled day-to-day requests and personal errands as they occurred. Show less
- S&P Global
  Jun 2023 - Aug 2023
  Credit Rating Analyst Intern
  Organized state and federal Medicaid data from hospital financial statements and audits. Assisted with constructing sector overview articles, rating reports, and PowerPoint presentations. Conducted research on American healthcare system trends impacting credit ratingsU.S. Public Finance / Healthcare team
- American University School of International Service
  Sept 2023 - Aug 2024
  Marketing and Events Coordinator
  Marketing and Events at the Department of Politics, Governance, and Economics within the School of International Service at American University
- EY
  Feb 2024 - Jun 2024
  Expedition EY
- New York City Council
  Jul 2024 - Aug 2024
  Summer Public Policy and Budget Intern
Licenses & Certifications
- Autodesk AutoCAD User Certification
  Autodesk
  Mar 2021
Honors & Awards
- Awarded to Vivian L.
  PSAT Commendation College Board Oct 2022 Scored in the top 3% on the PSAT/NMSQT.
- Awarded to Vivian L.
  AP Scholar with Honor College Board Jul 2022
- Awarded to Vivian L.
  President's Volunteer Service Gold Award Robotics For All Oct 2021 I volunteered for 250+ hours, which earned me the Gold level of the award.
- Awarded to Vivian L.
  QLI Semi-Finalist W!SE Jun 2021 I worked with two of my peers to participate in the Quality of Life INNOVATIONS project by W!SE. We identified a community issue and submitted a research paper containing our study, results, analysis, implementations, and recommendations plan.