Rahul Agarwal

Experience

• 

  AIESEC

  Aug 2007 - Sept 2009

  Organization Committee President

  Facilitated International HR Program.Ran a national project called "Colors to the World".Organized a corporate event called Annual Stakeholders DinnerHandled the Annual Recruitment AIESEC in Jaipur 2009 and lead the team of 10 different individuals.

• 

  VinSolution Outsourcing

  Jul 2011 - Aug 2011

  On-site Stakeholders Manager

  Managing Registrations and on-sight management during the three day conference.

• 

  Telefonica o2 Germany PS

  Nov 2011 - Jan 2012

  Project head-M2M(Mobile to Mobile) Communication Development

  -Contemplated new ideas regarding potential partnerships and suggested revenue streams.-Extensive research of M2M market and create new market spaces .-Created and implemented a value chain

• 

  MAN Truck & Bus

  May 2012 - Aug 2012

  Expansions & Software License Management

  - Crafted strategies for the implementation of a software license tool in emerging countries like India, China and so on. - Analyzed and planned the licence requirements for the software users of MAN Truck & Bus global.- Created management presentations which resulted from brainstorming and planning sessions.- Created tools to manage software licence pools.- Assessing the license requirements by different MAN office around the globe to stay compliant.

• 

  Franz Haniel & Cie. GmbH

  Sept 2012 - Nov 2012

  Intern: Planning & Strategy Consultant

  - Analysed Haniel's (Saturn’s, Media Markt’s, CWS Boco's) market in China & developed sustainable expansion strategies by analysing the implications of government's 12th five year plan on the overall business. - Drafted concrete recommendation on different revenue streams Media Markt and Saturn could create in China (Used business tools like SWOT, Porter’s six forces, strategy canvas to derive concrete recommendation)- Carried out extensive research of Chinese retail/wholesale market with a detailed analysis of their value chain & different revenue streams- Created output in form of management presentations that were presented to the board of the company Show less

• 

  St. ERHARD GmbH

  Feb 2013 - Aug 2013

  Intern: Expansions & Strategy

  - Online Marketing and Search Engine Optimization- Creating online blog content and improving the visibility.- Creating sustainable partnerships Internationally.- Creating revenue streams in India and developing business in Asian market

• 

  CupoNation - Rocket Internet AG

  Sept 2013 - Feb 2014

  SEO & Business Development Head

  - Performed regular On Page and Off Page SEO audits internally - Optimized popular website pages with quality content using different methods (WDF/IDF, long-tail keyword research etc.) - Facilitated a global online campaign for online visibility/white-hat link building- Prepared & presented analytics and ranking reports to management- Worked closely with tools like Google Analytics, Long-tail pro, Search Metrics, Similar Web, Raven tools & OnPage

• 

  The Nunatak Group

  Mar 2014 - Nov 2016

  Digital & SEO Consultant

  - Carried out technical and editorial audits of digital assets of an international media corporation & a German insurance giant - Analysed and benchmarked digital content with clearly defined Content Marketing recommendations for a client in medical and pharmaceutical sector- Crafting strategies for TV partnerships of an international trading house in Germany- Developed a consumer identity management strategy for an international consumer goods manufacturer- Analysed and benchmarked international OTT market for an international media house based in Germany- Organized and conducted SEO & analytics coaching internally & well as for the clients in different business sectors Show less

• 

  Trenkwalder Group

  Dec 2016 - Jan 2021

  - Development of group-wide strategy, standards, principles and processes for all online channels as well as the implementation in the subsidiaries- Implementation of measurable strategies that aid in driving the business’s revenue goals and increasing awareness at all levels of the business’s reach- Defining guidelines for and maintaining of social media presence of Trenkwalder Group- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising- Consistent development of innovative candidate marketing (including creation andexecution of group-wide campaigns)- Identifying trends and insights, and optimize spend and performance based on the insights- Development of the Online marketing expertise and upskilling of internal employees, by for example training, knowledge management, best practice transfer and provision of guidelines, manuals, rule books and so on Show less

  • Head Of Online Marketing

    Nov 2017 - Jan 2021

  • International Social Media Manager

    Dec 2016 - Oct 2017
• 

  Trenkwalder Germany

  Jan 2021 - Sept 2021

  Head of Digital & Performance Marketing
• 

  Compleet

  Sept 2021 - Oct 2024

  Lead Portfolio Manager (Media & Data)

  - Planning, management and control of the media & data portfolio, as well as implementation of the associated innovation management.- Establishing a sustainable product and service strategy for volume-based SaaS models, especially in the area of media & data, which seamlessly integrates into the group strategy & group portfolio.- Interface with Sales, Marketing, Business Development, Product Owner, Product Design, Development and Management.

• 

  Self-employed

  Nov 2024 - now

  Independent Consultant | Paid Social, SEO, Web Analytics, Digital Strategy & Transformation

  I help businesses in e-commerce, HR, and fragrance/luxury industries grow through paid social media strategies, web analytics, and digital transformation. My work focuses on:🚀 Paid Social Advertising – Crafting high-ROI campaigns on Meta (Facebook & Instagram), LinkedIn, & TikTok, leveraging advanced audience targeting, A/B testing, and conversion optimization strategies.📊 Web Analytics & Data Strategy – Implementing and optimizing Google Analytics (GA4) server-side tracking, Looker Studio, and other analytics platforms to enable data-driven decision-making. Expertise in tracking, attribution modeling, and performance measurement.🔍 SEO & Content Strategy – Enhancing organic visibility through technical SEO, keyword research, on-page optimization, and content strategy to drive sustainable traffic growth.🛠 Digital Transformation & MarTech Consulting – Advising brands on CRM integrations, marketing automation, first-party data strategies, and AI-driven performance marketing to future-proof their digital operations.📈 Performance Marketing & Growth Strategy – Designing full-funnel strategies that blend paid media, organic search, conversion rate optimization (CRO), and data analytics for exponential business growth.💎 Industry Specialization – Proven track record in scaling brands in e-commerce, HR technology, and the luxury/fragrance sector, combining deep industry insights with performance marketing expertise. Show less