
Bri Cifaretto

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About me
B2B | B2C | E-Commerce | Website UX Design, Research & Strategy 💡 | Bridging Customer Needs and Business Goals with Data-Driven Design and Digital Marketing 🤝
Education

Philadelphia University
2012 - 2013Bachelor of Science - BS Pre-Medicine/Pre-Medical StudiesActivities and Societies: Global Medical Brigades, Philadelphia University Mentoring Program

Designlab
2022 - 2022Certificate UX Foundations
Designlab
2022 - 2023Certificate UX Design
Monmouth University
2013 - 2016Bachelor of Science - BS Health SciencesActivities and Societies: Alpha Omicron Pi Relevant course work:Psychology: Explored the fundamental principles of psychology and their application in understanding human behavior, decision-making, and motivation.Theories of Personality: Studied various personality models and frameworks to gain insights into personalities, preferences, and influences.Lifespan Development: Examined the psychological, cognitive, and emotional changes individuals undergo across different life stages, contributing to a deeper… Show more Relevant course work:Psychology: Explored the fundamental principles of psychology and their application in understanding human behavior, decision-making, and motivation.Theories of Personality: Studied various personality models and frameworks to gain insights into personalities, preferences, and influences.Lifespan Development: Examined the psychological, cognitive, and emotional changes individuals undergo across different life stages, contributing to a deeper understanding of human needs and expectations.Research Methods: Acquired skills in qualitative and quantitative research methods.Technology and Health Informatics: Explored the methods and techniques used in the field of health technology Show less
Experience

Hugs & Bugs Club
Jul 2017 - Mar 2021Marketing and enrollment: Develop and implement marketing strategies and materials to attract and enroll new students, including brochures, flyers, and online advertisements.Curriculum oversight: Oversee the development and implementation of class curriculum, ensuring alignment with educational standards and meeting the needs of young children.Teacher training and support: Train and onboard new teachers, providing guidance on classroom management, curriculum implementation, and child development principles.Inventory management: Handle inventory management, including ordering and restocking materials, supplies, and equipment needed for daily operations.Professional development: Organize and facilitate curriculum workshops or training sessions for teachers to promote professional growth and knowledge sharing.Parent communication: Foster positive relationships with parents and caregivers, addressing concerns, providing progress updates, and ensuring open communication channels.Strategic planning: Collaborate with the founder to develop and implement strategic plans and goals for the center's growth and success.Continuous improvement: Stay updated on best practices, trends, and research in early childhood education to continually enhance program quality. Show less Nurturing Classroom Environment: Created a nurturing and stimulating classroom environment that embodies the principles of the Reggio Emilia approach.Collaborative Curriculum Development: Collaborated with colleagues and children to co-construct the curriculum, based on the interests and inquiries of the children.Observation and Documentation: Observed and documented children's learning and development to inform curriculum planning and individualize instruction.Experiential Learning Facilitation: Facilitated hands-on, experiential learning experiences that fostered exploration, problem-solving, and creativity among children.Natural Material Engagement: Provided opportunities for children to engage with natural materials, artistic expression, and sensory experiences to enrich their learning.Documentation for Reflection: Incorporated documentation as a tool for reflection and communication, sharing children's learning journeys with parents and colleagues.Parent Collaboration: Collaborated with parents as partners in their child's education, maintaining open and frequent communication.Professional Development: Continuously sought professional development opportunities to deepen understanding of the Reggio Emilia approach and early childhood development, enhancing teaching practice. Show less
Early Childhood Center Manager
May 2018 - Mar 2021Early Childhood Educator
Jul 2017 - Mar 2021

Self-employed
Mar 2021 - Dec 2022Licensed Real Estate AgentLead generation and client expansion: Utilize diverse channels to prospect and generate high-quality leads, effectively expanding the client base.Market research and analysis: Conduct comprehensive market research and analysis to evaluate properties and market trends, accurately determining property values and recommending optimal pricing strategies to clients.Client collaboration and guidance: Collaborate closely with clients to understand their needs, preferences, and financial capabilities. Guide them in setting realistic expectations and goals aligned with current market conditions and their unique requirements.Negotiation expertise: Skillfully negotiate offers and contract terms on behalf of clients, ensuring favorable outcomes.Process coordination and communication: Coordinate property inspections, appraisals, and evaluations, ensuring a seamless process. Keep clients informed throughout, addressing inquiries promptly, providing updates, and proactively managing challenges for a positive client experience. Show less

Freelance
Aug 2022 - Nov 2023UX/UI DesignerUser Research: Conducted comprehensive user research, including interviews, surveys, and usability testing, to gain deep insights into user needs, goals, and behaviors.Client Collaboration: Collaborated with clients and stakeholders to define project goals, target audience, and user requirements, ensuring alignment and understanding of project objectives.Design Tools Utilization: Utilized industry-standard design tools (e.g., Balsamiq, Figma) to create detailed wireframes, user flows, and interactive prototypes, effectively communicating design concepts and user interactions.User-Centric Design: Developed user personas, user scenarios, and user journey maps to inform design decisions and align them with user needs, resulting in highly tailored and user-centric experiences.Usability Testing: Planned and conducted usability testing sessions to gather valuable user feedback, validate design choices, and identify areas for improvement, ensuring a seamless and intuitive user experience.Design Principles Application: Applied principles of information architecture, interaction design, and visual design to create visually appealing and highly usable user interfaces that enhance the overall user experience.Iteration and Refinement: Continuously iterated and refined designs based on user feedback, data analysis, and evolving project requirements, ensuring that the end product met and exceeded user expectations.Communication: Effectively communicated design concepts, decisions, and rationale to clients and stakeholders through well-crafted presentations, design documentation, and clear visual representations.Design Documentation: Utilized tools like Zeplin to provide detailed design documentation, including style guides, design specifications, and assets, ensuring accurate and streamlined implementation of the user interface. Show less

Chartreuse Studio
Oct 2023 - nowFounder | UX and Web DesignerFounded and operate a solo UX agency: Established and currently manage a solo agency specializing in UX design, research, and Wix and Webflow website development.Comprehensive client services: Offer end-to-end services to clients, including innovative UX solutions tailored to their needs, user research, and intuitive, user-centered interface design.Expertise in Webflow and Wix development: Develop and maintain responsive websites using website builders, ensuring optimal user experiences across multiple platforms.Project management leadership: Manage the entire project lifecycle independently, from initial client consultation and requirements gathering to final delivery, ensuring client satisfaction and project success.Sole responsibility for agency operations: Handle all aspects of agency operations, including project management, client communication, business development, and marketing, ensuring smooth functioning and growth of the business. Show less

Immer
Dec 2023 - Apr 2024UX Designer- Established foundational UI designs and information architecture for a multi-user web app, promoting a user-centric approach for future development and brand consistency.- Streamlined the design process to align product features with company vision, enabling cross-team cohesion.- Developed interactive prototypes to support usability testing and design refinement.- Enhanced design consistency, resolved logic gaps, and managed updates with front-end teams through detailed documentation. Show less

KYOCERA Document Solutions America, Inc.
Jun 2024 - Jul 2024UX Design and Research Intern, Digital Marketing- Led a research-driven redesign of website information architecture, enhancing navigation and user experience.- Crafted UI for a new navigation system with wireframes and interactive prototypes.- Presented research-backed solutions to executives, securing project approval.-Collaborated with market intelligence to design surveys, gathering insights that informed intuitive design improvements.- Analyzed user behavior to guide website optimization and enhance workflows.-Integrated SEO and lead generation features, increasing user engagement and supporting growth.- Developed personas and conducted competitor analysis to align design with user needs and market insights.- Created a cultural web design best practices guide to improve relevance for international audiences.- Built pages in Adobe Experience Manager and developed wireframes to streamline updates and communication. Show less

Fingerpaint
Oct 2024 - Nov 2024Web Production Artist- Designed and developed an interactive scrolling website using Wix for a pharmaceutical agency, boosting engagement with custom animations and layouts.- Partnered with Fingerpaint’s Director of Applied AI to shape a targeted user experience, refining content, UI, and interaction design to captivate the audience.- Crafted a brand narrative that resonated with users, enhancing strategic engagement.- Developed design concepts in Figma,presented to stakeholders, and integrated AI-generated visuals to align with the product theme.- Sketched and prototyped innovative layouts, translating them into an engaging, audience-focused web experience. Show less
Licenses & Certifications
- View certificate

Foundations of Digital Marketing and E-commerce
GoogleDec 2024
Honors & Awards
- Awarded to Bri CifarettoThe President's Volunteer Service Award - Jun 2012
Volunteer Experience
Volunteer
Issued by Global Brigades, Inc. on May 2013
Associated with Bri Cifaretto
Languages
- enEnglish
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