Experience

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  Hdfc bank

  Mar 2005 - Sept 2006

  Sr. sales executive (corporate)
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  Bharti axa life insurance

  Sept 2006 - Jun 2007

  Financial advisor
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  Unilever

  May 2007 - Aug 2021

  • Successfully appointed new distributor and entire sales, operation & dispatch infrastructure for adding delta and fill the infra gap. • A keen communicator with honed interpersonal, problem solving and analytical abilities• Increased the penetration of detergent and home care division 2 times in rural.• Get award of highest growth in year 2009 / 2010 / 2011 & 2017. • Excellence certificate on 100% coverage done in assigned territory. • Awarded for Customer satisfaction by highest width of achievement on CDT (Customer delight Tools Variable pay) achievement. • Instrumental in launch of new products like HUL Pureit, New Wheel, Fail & Lovely, Clinic Plus sachet conditioner, Lever Ayush, Lifebuoy Turmeric & Neem, budget pack Hammam & Liril.• Handling 7cr/month business with team of 55 ME, 22 RSP, 3 TL and 11 Distributor.• Execution of various marketing and sales promotional activities• Managing line marketing activities and activation programs within the territory • Pivotal in establishing company process and systems at distributor point and in trade• Delivered best customer service to trade and distributors for better stock availability of every product at distributor and in trade which helped in faster claim settlement and less loss in terms of expiry, damage & shortage clearance of trade and distributor• Efficiently performed various activities like road show, sampling to every outlet, display of new product at every outlet in trade within the weak of launch of various products to create more market awareness among customers • Added delta by placement and drive of assortment of Seed and Explore packs.• Recognized with the Best Territory Sales Officer Award for driving the highest figure wheel and category wise sales• Appreciated with the GM Award for best performance shown throughout Show less • Responsible for achieving sales & growth in all categories of HUL including Skin, Hair, Oral, Baby & Fem Care along with better sales execution from different channels like Shakti, Whole Sale, Retail and Mass Retail • Handling stocks and claims of distributors• Coordinating for sales operation between wholesalers, distributors and retailers• Recruiting, training and mentoring RSSM, RSP & Merchandiser while evaluating their performance and enhancing productivity through training & capability building programs • Execution of various marketing and sales promotional activities Eg.(Perfect Assortment, ECO, Perfect Day, BP, FOS)• Managing line marketing activities and activation programs within the territory Show less • Responsible for achieving sales & growth in all categories of HUL including Personal Wash, Fabric Wash, Home Care, Food, Beverages, Skin, Hair, Oral, Baby & Fem Care along with better sales execution from different channels like Shakti, Whole Sale, Retail and Mass Retail • Handling stocks and claims of distributors• Coordinating for sales operation between wholesalers, distributors and retailers• Recruiting, training and mentoring RSSM & RSP while evaluating their performance and enhancing productivity through training & capability building programs • Execution of various marketing and sales promotional activities Eg.(Assortment, ECO, Perfect Day, BP, FOS)• Managing line marketing activities and activation programs within the territory Show less • Responsible for achieving sales & growth of assigned territory by the better planning.• Responsible to drive the sales from Cold Call, Kiosk, Doctor Programme and Retail along with better sales execution. • Handling stocks and claims of distributors• Coordinating for sales operation between Key Retail and DTH model.• Responsible for Recruiting, training and mentoring sales associates(approx 200 ME, TL & ZSO) while evaluating their performance and enhancing productivity through training & capability building programs.• Execution of various marketing and sales promotional activities• Managing line marketing activities and activation programs within the territory Show less

  • Territory Sales Officer (Division Dets)

    Apr 2017 - Aug 2021

  • Territory Sales Officer (Division Personal Care Product, Color Cosmetic)

    Apr 2015 - Mar 2017

  • Territory Sales Officer (FMCG Rural)

    Jan 2012 - Mar 2015

  • Territory Sales Officer(Consumer Durable)

    May 2007 - Dec 2011
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  Jumbotail

  Aug 2021 - Mar 2022

  Gtm-area sales (fmcg-food & non-food b2b, e-commerce & distribution channel) up east

  • Handling both E-comm-B2B & CFA Distributor channel.• Handling multiple teams on roll & off role (BD, IT, Pricing, Procurement, Supply chain, HR for urban & CFA channel for rural.• Delivering the GMV target for team and area.• Driving onboarding & transacting of Jumbotail app to achieve coverage and value target.• Scout, evaluate and appoint channel partners to deliver go to market goals of Jumbotail in the assigned area.• Scouting and appointing competitive category wise venders for procurement of Food & Nonfood stocks.• Establishing all infrastructure for smooth hub operation. • Driving category wise sales separately Food & Non Food portfolio. • Build the market intelligence and feedback mechanism to improve performance in market. Show less

• 

  Reliance retail

  Mar 2022 - now

  State category manager fmcg

  • Growth: Own Category PL, Selection, Assortment to drive exponential revenue growth and margins• Selection: Responsible for Sourcing/ Buying (FMCG - Food Non Food), merchandising, assortment, identifying changing consumer trends and consequent business opportunity• Marketing promotions: Collaborate with the marketing and business teams to drive the marketing plans for the category including category and product promotion plans• Strategy: Own, define and drive growth strategy across category, products, consumer segments, geographies• Category Operations: Manage merchandising operations, Inbound planning, POG planning & implementation and margin• Insights: New User, New Channels, New Products, Automation to beyond the boundary. • Analytics: Market Research, Consumer Insights, Competitive landscape, Business Intelligence• Stakeholder Management: Drive growth through Marketing, Operations and CS• Special Projects: Lead business critical special projects involving stakeholders across functions like marketing, operations, supply chain etc Show less