John Gerin Manalu

Experience

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  Baked by Clo - Home-industry Pastry

  Oct 2019 - Jul 2021

  Social Media Designer

  • Collaborated with Baked By Clo, a food and beverage business, focusing on cakes and sweet treats.• Produced high-quality promotional content, including photography and video content.• Designed packaging, labels, and social media feeds for Instagram.• Utilized Facebook and Instagram Ads to increase brand visibility and engagement.

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  Sari Tirta Group

  Jul 2021 - Dec 2021

  Digital Marketing Specialist

  Sari Tirta Indonesia is a subsidiary of the Melawai Group, overseeing 16 companies across various sectors, including hospitality, food & beverage, manufacturing, property, and distribution. The brands under the management of Sari Tirta Group include Apotik Melawai, Iris, Expresso, Tamani, Skinny Scoop, and Movenpick Jakarta.My jobs was:• Designed, implemented, and optimized digital marketing campaigns, including paid search, social, and video advertising.• Managed product photography for promotional content and worked on content creation.• Enhanced online promotion to increase conversion rates and traffic.• Created comprehensive reports on social media and digital marketing activities for various brands.• Crafted and scheduled content for social media platforms (Instagram & Facebook) and provided copywriting for content.• Utilized Facebook Ads and TopAds (Tokopedia) to reach target audiences effectively. Show less

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  PURI KASIH Gottlieb

  Jan 2022 - Mar 2022

  Social Media Officer

  • Develop, create, and schedule engaging content (text, image, and video) tailored to the interests of the target audience on Instagram• Conduct competitive analysis and stay updated on the latest social media trends and best practices.• Collaborate with the marketing team to integrate social media efforts with other marketing initiatives.• Participate in brainstorming sessions to generate new ideas for content and campaigns.

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  Gerindra

  Jan 2022 - Mar 2022

  Graphic Designer

  • Develop, create, and schedule engaging content (text, image, and video) tailored to the interests of the target audience on Instagram• Conduct competitive analysis and stay updated on the latest social media trends and best practices.

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  VIRTUS CULINARY GROUP

  Mar 2022 - Aug 2024

  Graphic Designer

  • Develop and refine new design templates, with a recent accomplishment of over 300+ templates produced.• Conceptualize and produce visually compelling designs and mockups that align with the target audience and marketing goals.• Collaborate closely with our talented design team to create impactful product promotional content, driving engagement and enhancing product visibility.• Execute design projects efficiently, meeting deadlines and adapting to evolving project demands.• Ensure the delivery of high-quality, on-brand designs that meet client and team expectations. Show less

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  AC Foods

  Jan 2025 - now

  Fruit Thinner