
Jonathan Carson, ABC, MBA
Communication Specialist

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About me
Helping organizations & employees engage with each other through shared understanding & purpose
Education

INSEAD
-MBA Organizational Behavior Studies
UCL
-BA German/English lit.
Experience

London Life
Jan 1994 - Jan 1996Communication Specialist
CIBC
Jan 1996 - Jan 2002Communications Manager, Business Risk
Jan 2000 - Jan 2002Communication Consultant
Jan 1996 - Jan 2000

HSBC Securities
Jan 2002 - Jan 2007Manager, Strategic Communications
Moneris Solutions
Oct 2007 - Sept 2011Manager, Employee CommunicationsLed evolution of young company’s employee communication function, with strategic focus on creating new opportunities to inform & engage employees.Enhanced influence of employee communications team by providing strategic & tactical support to managers at all levels & locations across North America. Increased bench-strength by upgrading communication specialist role to emphasize consultation & counsel, and integrating multimedia designer from different team. Mentored team members to develop skills via work assignments & external training/accreditation. Invited to write CEO’s conference keynote speech four years running and participate in multiple executive-level initiatives. Created intranet portal to intensify focus on progress towards company’s top 10 goals. Introduced multimedia vehicles to gain audience attention & build engagement. Unique employee site visits exceeded initial goals by over 35% during first 6 months; on busiest days, 2 in 5 employees visited the site. Employees benefited from many new features & were more productive: average completion time for a series of 10 typical tasks fell by 31%.In company’s 2011 peer survey, was rated 4.83 out of 5, among top 5% of managers. Show less

International Association of Business Communicators
Jan 2008 - Jan 2011Faculty Member, Toronto Accreditation College
IAMGOLD Corporation
Nov 2011 - Dec 2020Senior Manager, Employee Communications~ Strategic leadership Led corporate employee communication team & mentored regional communicators in designing & executing strategies to amplify IAMGOLD’s key messages. Boosted employee alignment & engagement with organizational purpose, values, objectives & priorities through strategic communication of annual objectives, performance management program & wide-ranging business updates. During COVID-19, added fresh initiatives to reassure employees that company was responding decisively to fast-evolving health/economic crisis across all operations. Leveraged digital technology to expand outreach to key influencers. Coached leaders to communicate authentically to foster a sense of shared resolve & resilience.~ Brand-buildingAmplified global culture of values-driven performance through consistent messaging & celebration of diverse success stories in internal & external media. Introduced innovative story-telling approaches to capture company commitment to uphold its values and industry-leading environmental, social & governance standards. Developed branded flow of internal communication, using e-mail for news & urgent/actionable topics, and launching new Intranet site for access to diverse tools & job aids. Bolstered dormant LinkedIn presence by sharing success stories more frequently with growing talent pool & front-line employees without company PCs. During 2019, followership soared by 40% (2nd highest among comparable-size organizations) & by a further 31% in 2020. Reinforced engagement of front-line employees by harnessing their creativity.~ Continuous improvement initiatives Engaged employees at all locations & levels to increase communication effectiveness through continuous collaboration & consultation. Show less

Miner's Lamp Award Campaign
Oct 2015 - Jun 2019Co-Chair, Miner's Lamp Award CampaignChaired company start-up charity in partnership with University of Toronto's Department of Medicine to raise awareness of mental health issues facing adolescents & young people, and raise funds to support new research. Co-led cross-functional team that attracted 40 corporate sponsors for 4 annual dinners.Reached & exceeded 5-year fund-raising target of $2 million by 40% one year ahead of schedule.
Licenses & Certifications

Accredited Business Communicator
International Association of Business Communicators- View certificate

Learning Design Research
LinkedInSept 2021 - View certificate

SEO Foundations
LinkedInAug 2021
Languages
- frFrench
- enEnglish
- geGerman
- itItalian
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